Running social media for your small business is no small task, but it also doesn’t have to be overwhelming. If you’re looking for some free, and reliable, tools to help you along the way – look no further. Once you decide who your audience is, what platforms you should be on, and what content you’ll be posting –you will need a little assistance putting your plans into action. Here are 5 free social media marketing tools for small businesses to execute their marketing campaigns.

It’s finally happened, Facebook has expanded the capabilities of its ‘like’ button.  They have been working for more than a year to add options to posts beyond ‘liking’ them.  Now, they have officially and globally launched ‘reactions’.

If you’re questioning what platforms would be best for you to boost your brand on social media, you may want to look no further than Instagram. In a recent study, Instagram was shown to bring 57 times more brand engagement than Twitter! This is huge if you’re looking to have your business seen and talked about. So, would your business benefit from being on Instagram?

Planning a not-for-profit event? Do you have a speaking engagement coming up? What about that store-wide sale you’re holding? To pull off any of these successfully, your audience needs to get the news. So stop making it so difficult for them!

Here, in the age of mobile internet, you may think that it’s nearly impossible to lose mobile readers. Well, you’d be wrong about that. Even though a vast majority of people are checking in while on the go, an increasing number of people are getting fed up with certain annoyances associated with reading articles or visiting websites when using their phones. What are these huge annoyances? 

Planning a new website? Committed to a weekly blog post or more active digital marketing? Whatever goals you have for your business in 2016, there is one key resolution every one of us should make – and keep.

Even among the growing crowd of social media platforms, Facebook continues to be recommended for driving traffic to your website. If you still don’t have a business Facebook page or if you slapped one together in a hurry, check our list of common mistakes to avoid.

There are countless businesses on social media at this point –both new and old to the game by now. When businesses decide to take the step to use their social media platforms as a selling tool, there are some common mistakes that people seem to make again and again. Before you jump the gun, take a look at some of the biggest offenses of businesses who have just started in the social selling game.