The Sprocket Report
Social Media Management is a hot service these days. Some folks swear by it. Some folks think it’s a complete waste of effort. And, of course, they’re both right. So how do you take advantage of the good things social media can do for your business without squandering your time or your marketing budget?
Now that you are social and keeping in touch with your customers and clients –it’s time to make sure you’re staying up to date. You don’t have to spend a lot of time to stay relevant. Just give yourself a checklist that you can refer back to every other month or so to make sure that you’re updated and appealing to customers the way that you intend to.
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Nobody wants to be pitched to, sold to, advertised at, etc. We’ve been there. We’ve seen and done that. We are in the age of fast forwarding through every commercial –to the point where watching live TV can be downright painful. We skip computer ads. We hang up on telemarketers. We don’t have time for that. We know what we want and, if we’re looking for a certain product or service, we’ll go find it for it ourselves thank you very much. Enter content marketing.
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Infographics have been huge for awhile now. It’s not difficult to tell why –they are great visuals that usually pack a lot of easy to read statistics or facts. Infographics are a great visual cue for the content that you’re providing to your readers. Many times, the infographics themselves are substantial enough to work as relevant content of their own.
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The past few weeks I’ve been dipping my toes into the paid advertising arena on social media, trying out a few different methods and testing the waters. I’m no expert by any means –extreme beginner alert. However, with a few weeks under my belt, I can tell you what I have found so far. Results.
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This article has been updated on 10/2/2019 with the article entitled "A Simple Action Plan Now Is Better Than Reacting Badly Later"
I don’t have to drone on and on about how important it is that your business is on social media. Chances are, if you’re reading this article, you’re already set up with at least a few different outlets. But, now that you’ve stuck your neck out there and made yourself available to your customers and the world, you’ve also opened yourself up to the scrutiny.
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It’s that time of year again, people are running around like crazed lunatics getting their holiday shopping in. We’ve turned into little consumer machines. And where are people looking this year for deals, specials, and guidance? Why, social media of course. So the real question is: Is your Facebook page ready for the holidays?
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This article has been updated on 9/4/2019 with the article entitled “Have You Seen the Changes in these Facebook Tools?"
Facebook has been around for a bit. By now, most of us believe that we know the ins and outs like the back of our hand. Maybe that’s true, maybe we know the ropes, but I’ll just bet that there are a few tricks that you haven’t uncovered yet. When it comes to marketing your business on Facebook, things are constantly changing. Facebook is working to keep up with the competition which works in your favor. You’ve got to work to keep up with your own competition. Here are a few things you can use for your marketing strategy that you might not have known about.
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On the 12th anniversary 9/11, I am reminded of the importance of compassion, respect, and validation not just from the every day Joe putting information out into the world, but also from the businesses, brands, etc. who are involved socially on the internet. Because there are times, both in life and in business, when we as people have to take a step back and assess the situation in front of us. We have to be cautious of our approach to sensitive situations and we have to remember that, although we are speaking through a brand, we are still speaking to other human beings during a very sensitive time.
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We all know by now that being social these days seems to be translated into the average number of comments you give or receive on social media on a daily basis. Whether we like it or not, this is the new norm. Connecting via tweet, blog post, comment, tag, etc. is the new phone call or drop by that we used to give to check in on our friends and clients. Social shifts aside, this digital world is an opportunity for business owners. Online marketing, specifically on social media, is a free admission fish tank full of free bait to dangle in front of fresh fish -I mean customers... The problem is this: there are only so many hours in a day. There, I've said it. The secret is out. You may not have the time to successfully market your business on social media while simultaneously running that same business. Luckily, there are other options.