Search Terms, also known as Keywords, are used by people to find your website. It’s important to choose the right ones, use them wisely, and check that they are working as expected. Here are some tips for completing these three tasks:

Google has launched the Google Search Console Insights reports to all those with Search Console verified profiles. You can access the Search Console Insights reports at search.google.com/search-console/insights.

The standalone Facebook Analytics tool, available at facebook.com/analytics, will no longer be available after June 30, 2021. Until then, you will still be able to access reports, export charts and tables and explore insights in your account.

Marketers want to read the minds of consumers, but they are not psychic. They do the next best
thing — they marry psychology with technology in order to read consumers’ minds by analyzing their facial expression.

The final tab when you "view full report" for Google Analytics is the Audience report which gives you some information about the visitors to your website. 

Not every “SEO Expert” is a snake oil salesman, but unfortunately, there are quite a few of them out there. Business owners need to realize that Search Engine Optimization is a process, not a magic cream to rub on your website for instant success.

Why does a small business need a backlink strategy? Because the quality of your backlinks demonstrates the kind of neighbourhood you hang out in. A whole load of spammy links tells a very different story from a moderate number of respected, high authority links that are declaring their trust in you.

“It was a very simple pitch to advertisers. We’ve got this scaled audience of people who are about to make a decision, and we’re going to get them into your store — whether that’s a restaurant or a retail store — or deliver a lead if you’re a local service business, like somebody is looking for a plumber.”

If you run a small business, you’re bound to receive marketing solicitations from random salespeople...If you’re outsourcing social media advertising, it is imperative for your small business to be on the same page as the agency.

“Go with WordPress!” they tell you when you’re ready to launch your business or not-for-profit website. So should you do-it-yourself or get help? Read on for the pros and cons.