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You smiled, so we think you like this product

Kate Gingold 0 0 Article rating: No rating

Marketers want to read the minds of consumers, but they are not psychic. They do the next best
thing — they marry psychology with technology in order to read consumers’ minds by analyzing their facial expression.

SEO Backlink Strategy for Small Businesses

Kate Gingold 0 0 Article rating: No rating

Why does a small business need a backlink strategy? Because the quality of your backlinks demonstrates the kind of neighbourhood you hang out in. A whole load of spammy links tells a very different story from a moderate number of respected, high authority links that are declaring their trust in you.

Yelp is telling hyperlocal stories for national brands

Kate Gingold 0 0 Article rating: No rating

“It was a very simple pitch to advertisers. We’ve got this scaled audience of people who are about to make a decision, and we’re going to get them into your store — whether that’s a restaurant or a retail store — or deliver a lead if you’re a local service business, like somebody is looking for a plumber.”

Small Business Owners: Beware Of This Marketing Trap

Kate Gingold 0 0 Article rating: No rating

If you run a small business, you’re bound to receive marketing solicitations from random salespeople...If you’re outsourcing social media advertising, it is imperative for your small business to be on the same page as the agency.


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