4 minute reading time

When social media management resources are limited, small businesses wonder whether their stats support keeping a Twitter presence. The answer isn’t a simple yes or no. 

5 minute reading time

Facebook continues to be an important marketing tool with 2.74 BILLION users. Do you know how to read your statistics and what to do with the info once you have read it?

5 minute reading time

After the year we just had, it’s obvious that business websites are more important than ever. Also important are your website’s analytics for improving marketing efforts as well as customer experience. How comfortable are you at deciphering your Google Analytics?

This year more than ever, small business owners need to be circus performers – spinning plates like mad in the hopes that if everything keeps moving, it won't all come crashing down. Before you hurriedly...

As you are setting business goals for the rest of the year, don’t forget to set goals for your website. Pull up your Analytics and social media stats to get a feel for what worked in 2019 and what you can improve in the coming months. Here are some suggestions to open the discussion:

Last time we gave three reasons why email communications are still valid options in today’s marketing mix. But, as they say, “timing is everything!”

This is an update to "Social Media for the Rest of Us” dated 1/7/2013.

You’ve been to the presentations, listened to the webinars and read the blog posts about how important social media is for business marketing. But are you still skeptical about its importance to your particular business?

You have been faithfully pursuing digital media marketing for your business all year. Or maybe you haven’t. Either way, it’s time to assess whether the results were worth your effort.

All marketing gurus during the past few years have exhorted business and not-for-profit managers to upgrade their old websites to mobile-friendly ones. Many pooh-poohed the need and claimed their customers weren’t mobile users. Were they right all along?

All the marketing gurus say you need to be on social media. But that’s time and/or money out of your business. If you don’t know what your goals are and aren’t keeping track of the return on your investment, you could be wasting valuable resources.