How Much Skin Should You Have in the Twitter Game? How Much Skin Should You Have in the Twitter Game? Weighing ROI for business social media marketing Kate Gingold / Monday, February 8, 2021 0 217 Article rating: 3.0 4 minute reading time When social media management resources are limited, small businesses wonder whether their stats support keeping a Twitter presence. The answer isn’t a simple yes or no. Read more
How to Analyze and Act on Your Facebook Analytics How to Analyze and Act on Your Facebook Analytics Make your social media marketing efforts more strategic Kate Gingold / Monday, January 25, 2021 0 310 Article rating: 3.0 5 minute reading time Facebook continues to be an important marketing tool with 2.74 BILLION users. Do you know how to read your statistics and what to do with the info once you have read it? Read more
Taking Your Website's Google Analytics to Heart Is a Worthwhile Resolution Taking Your Website's Google Analytics to Heart Is a Worthwhile Resolution Use your stats to plan for the upcoming year Kate Gingold / Monday, January 11, 2021 0 883 Article rating: 3.0 5 minute reading time After the year we just had, it’s obvious that business websites are more important than ever. Also important are your website’s analytics for improving marketing efforts as well as customer experience. How comfortable are you at deciphering your Google Analytics? Read more
Don't Shoot Yourself in the Foot by Rushing Your Website Don't Shoot Yourself in the Foot by Rushing Your Website The Sprocket Report Kate Gingold / Tuesday, June 23, 2020 0 567 Article rating: 3.0 This year more than ever, small business owners need to be circus performers – spinning plates like mad in the hopes that if everything keeps moving, it won't all come crashing down. Before you hurriedly... Read more
Look over Last Year's Google Analytics to Plan This Year's Website Look over Last Year's Google Analytics to Plan This Year's Website The Sprocket Report Kate Gingold / Tuesday, January 7, 2020 0 1556 Article rating: 3.0 As you are setting business goals for the rest of the year, don’t forget to set goals for your website. Pull up your Analytics and social media stats to get a feel for what worked in 2019 and what you can improve in the coming months. Here are some suggestions to open the discussion: Read more
Check Analytics for Timing to Improve Email Open Rate Check Analytics for Timing to Improve Email Open Rate The Sprocket Report Kate Gingold / Monday, October 7, 2019 0 688 Article rating: 4.0 Last time we gave three reasons why email communications are still valid options in today’s marketing mix. But, as they say, “timing is everything!” Read more
But Will Social Media Work for ME? But Will Social Media Work for ME? The Sprocket Report Kate Gingold / Wednesday, May 29, 2019 0 772 Article rating: 3.0 This is an update to "Social Media for the Rest of Us” dated 1/7/2013.You’ve been to the presentations, listened to the webinars and read the blog posts about how important social media is for business marketing. But are you still skeptical about its importance to your particular business? Read more
Your Digital Media Routine's End-of-Year Review Your Digital Media Routine's End-of-Year Review The Sprocket Report Kate Gingold / Monday, December 17, 2018 3 1088 Article rating: 4.0 You have been faithfully pursuing digital media marketing for your business all year. Or maybe you haven’t. Either way, it’s time to assess whether the results were worth your effort. Read more
Are Your Customers Mobile Website Users or Not? Are Your Customers Mobile Website Users or Not? The Sprocket Report Kate Gingold / Monday, November 21, 2016 0 3009 Article rating: No rating All marketing gurus during the past few years have exhorted business and not-for-profit managers to upgrade their old websites to mobile-friendly ones. Many pooh-poohed the need and claimed their customers weren’t mobile users. Were they right all along? Read more
Do You Know Your Social Media Goal and ROI? Do You Know Your Social Media Goal and ROI? The Sprocket Report Kate Gingold / Monday, June 20, 2016 0 2519 Article rating: No rating All the marketing gurus say you need to be on social media. But that’s time and/or money out of your business. If you don’t know what your goals are and aren’t keeping track of the return on your investment, you could be wasting valuable resources. Read more