Facebook ads, billboards, YouTube commercials – while they’re all advertisements, they each have their own best practices. So, what do the experts suggest for a winning FB ad?

Stats say that WordPress accounts for up to one third of the most-visited websites, but we still build sites in DNN, too, and for very important reasons. Want to know why?

As a small business owner or marketer, you know that a strong online presence is key to attracting customers and making more sales. With billions of searches happening on search engines every day, it’s crucial to ensure that your business is not only visible there–but stands out. One of the most effective ways to improve your business’s visibility and drive more website traffic is by building local citations.

Everything you need to know about designing a brand story that will help you connect with your customers and make them feel like they can count on you.

AI is used in marketing by 67% of B2B organizations, according to the new “Global State of AI in B2B Marketing Survey” by Forrester. More than 70% of respondents plan to “moderately” or “significantly” increase their plans for using AI in marketing processes, the study found.

There are good reasons to run Facebook ads while working on your website’s SEO, but how do you pick the right one for your marketing strategy?

For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know:

In this post, are over 90 free, easy, and creative May marketing ideas so you can connect with current and potential customers in meaningful and memorable ways.

Google is no longer just looking at product reviews. Google's review system is now evaluating reviews about services, media and other topics.

When you own a small business, reaching as many customers as possible is important. But you’re not a big-box mega-store, so you can’t cast the wide net they can. Instead, the key is to identify your potential ideal customers and target as many of them as you can afford.