Stack the Deck in Your Favor With GA4 Summary Cards to Analyze Your Website Stack the Deck in Your Favor With GA4 Summary Cards to Analyze Your Website Kate Gingold / Monday, March 18, 2024 0 12 Article rating: 3.0 Knowing your way around the latest incarnation of Google Analytics will take practice because it’s so different from the last version. Today, let’s look further at Summary Cards. Read more
Learn the GA4 Reports Your Business Needs -- and Those You Could Ignore Learn the GA4 Reports Your Business Needs -- and Those You Could Ignore Kate Gingold / Monday, February 19, 2024 0 120 Article rating: 4.0 The new Google Analytics, GA4, is split up into three main Reports, Explore, and Advertising. Not all may be important to your organization, so let’s take a closer look. Read more
A First Look at Your Business's New GA4 Dashboard A First Look at Your Business's New GA4 Dashboard Kate Gingold / Monday, February 5, 2024 0 220 Article rating: 4.0 Okay, if GA4 was correctly installed on your business website and the data is being recorded properly, it’s time to talk about what you’re seeing. Read more
Wrap Your Brain Around the Differences Between GA4 and the Old Google Analytics Wrap Your Brain Around the Differences Between GA4 and the Old Google Analytics Kate Gingold / Monday, January 22, 2024 0 250 Article rating: 3.0 Since GA4 measures how engaged your website visitors are in a more glass-half-full way than the old UA did, start by familiarizing yourself with the terms and philosophies. Read more
Tips to Understanding GA4 for the Small Biz Owner Tips to Understanding GA4 for the Small Biz Owner Kate Gingold / Monday, January 8, 2024 0 237 Article rating: 3.0 If you opened up the new Google Analytics platform to see your business reports and were bewildered, you are not alone. Let’s try demystifying GA4 so you can use it. Read more
The Past Year's Business Marketing Tech Highlights You Should Know The Past Year's Business Marketing Tech Highlights You Should Know Kate Gingold / Monday, December 11, 2023 0 294 Article rating: 3.0 As 2023 wraps up, let’s look back at a few of the changes in technology that most affected small businesses and their marketing strategies. Read more
Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Kate Gingold / Tuesday, September 13, 2022 0 2951 Article rating: 3.0 How can you know you’re improving if you don’t know where you started? And yet many business owners never look at the analytics on their websites. Here’s what they’re missing: Read more
What's Worse Than Failure to Launch? Holding Your Business Back in Fear of Failure! What's Worse Than Failure to Launch? Holding Your Business Back in Fear of Failure! Kate Gingold / Tuesday, July 19, 2022 0 774 Article rating: 3.0 When young adults are too comfortable in the family home to strike out on their own we call it “failure to launch.” Businesses, too, get stuck where they feel safe and stop progressing. Read more
Growing Web Traffic - Check your Task List and Analyze your Results Growing Web Traffic - Check your Task List and Analyze your Results Fifth in a Series Kate Gingold / Monday, March 7, 2022 0 734 Article rating: 4.0 Theory is interesting, but performance puts money in your pocket. Here is your checklist for optimizing your website as well as tips for how to measure your success. Read more
Once Your Online Foundation is Grounded, It's Time to Optimize Your Website Once Your Online Foundation is Grounded, It's Time to Optimize Your Website Fourth in a Series Kate Gingold / Monday, February 21, 2022 0 1001 Article rating: 4.0 Customers are looking for what you sell, but can they find you in the crowd? Following these proven Search Engine Optimization practices will help you fight off the competition. Read more