Why relevance now beats reach in the AI-driven buyer journey Kate Gingold / Monday, June 22, 2026 0 0 Article rating: No rating As AI changes discovery, brands need clearer messaging, stronger credibility signals, and content built for influence, not just visibility. Read more
B2B buyers trust AI less than marketers think Kate Gingold / Monday, June 22, 2026 0 0 Article rating: No rating Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation. Read more
How Building Up Your Brand Boosts Your Business' Bottom Line How Building Up Your Brand Boosts Your Business' Bottom Line The Sprocket Report Kate Gingold / Monday, June 22, 2026 0 61 Article rating: 4.0 Sure, your business has a brand. But a casual branding relationship isn’t going to cut it in today’s digital marketing world. Read on to find out what you’re missing and how to fix it. Read more
Gartner: 40% of agentic AI projects will fail, making humans indispensable Kate Gingold / Monday, June 8, 2026 0 0 Article rating: No rating The failure rate is not about technology. It is about the humans deploying it... and the ones missing from the equation entirely. Read more
Things are not as bad as you think in marketing Kate Gingold / Monday, June 8, 2026 0 0 Article rating: No rating From risk aversion to missed opportunities, negativity bias impacts marketing outcomes. Correct it with data, AI, and diverse perspectives. Read more
How Important Is a Mobile-Friendly Website for Your Business? How Important Is a Mobile-Friendly Website for Your Business? Kate Gingold / Monday, June 8, 2026 0 156 Article rating: 3.0 A decade ago, marketing experts advised all websites should be mobile-friendly, but some business owners argued that their customers primarily used desktop computers. So what’s the story today? Read more