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The static homepage is dead Why every web page needs a purpose.

Kate Gingold 0 0 Article rating: No rating

Research shows that people make up their minds about something in less than half a second. They form an impression when they first see your site. If that impression is positive, it’s likely they’ll continue to explore your site. If they don’t like what they see, they’ll leave. Studies show that customers who have a positive experience tend to spend 140% more with a given brand.

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