When your brand is competing for attention, a fun video, complete with music, is a great marketing strategy. As long as you don’t make these legal and artistic mistakes.

If social media marketing has you working your fingers to the bone with meager success, it’s time to rethink your content and jump on the personalization trend.

You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business?

Facebook Reels are usually short video clips, but using photos creatively is an inexpensive option for cash-strapped budgets to produce dynamic content that stands out.

Yes, you have a lot on your plate, but is just going through the motions of your social media tasks helping your business – or hurting it?

Facebook is still one of the top social media platforms for businesses, but there have been a lot of changes since we wrote about free marketing tools in 2016. Here’s an update:

Email marketing is still a top choice in the marketing world. The problem? Getting the email addresses in the first place. Using social media can make the difference.

We wrote about Twitter Analytics back in 2016, but so much has changed since then! If you’re wondering how to measure your Twitter/X performance these days, read on:

LinkedIn is a social network that is different from other platforms. Your marketing strategy should be different here, too

Are you marketing on Pinterest? It could be extremely beneficial if your business ticks off the right boxes on the checklist. Read on to learn more: