There are more social platforms than ever and they are constantly changing. New features, algorithm shifts, redesigned interfaces, and policy updates – it can be overwhelming. But it’s also full of opportunity!

In today’s always-on digital world, customers expect instant and personalized responses – and that includes in your social media channels. If your business is active online (and it absolutely should be!), you need a clear and consistent customer service strategy for your social platforms.

We first wrote about interstitial ads when Google first started penalizing websites that use them, way back in 2017. New standards went into effect during 2025, so it’s a good time for a review.

When your brand is competing for attention, a fun video, complete with music, is a great marketing strategy. As long as you don’t make these legal and artistic mistakes.

If social media marketing has you working your fingers to the bone with meager success, it’s time to rethink your content and jump on the personalization trend.

You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business?

Facebook Reels are usually short video clips, but using photos creatively is an inexpensive option for cash-strapped budgets to produce dynamic content that stands out.

Yes, you have a lot on your plate, but is just going through the motions of your social media tasks helping your business – or hurting it?

Facebook is still one of the top social media platforms for businesses, but there have been a lot of changes since we wrote about free marketing tools in 2016. Here’s an update:

Email marketing is still a top choice in the marketing world. The problem? Getting the email addresses in the first place. Using social media can make the difference.