Just as business owners were getting comfortable with updating their websites for SEO, warnings started appearing about AEO and GEO. So, what exactly are these acronyms, and how are they affecting digital marketing?

Your customers ask you questions. Your vendors ask you questions. Your team asks you questions. But are you asking yourself these two very important questions?

While social media is important to business marketing, the return on investment varies when the “investment” ranges from free to thousands of dollars a month. How does the smaller business owner figure it out?

Your prospect asks Google a question. They get an answer in the AI Summary. And they never go to your website that provided Google the answer. Great for them. Lousy for you. So, is SEO now useless?

It’s that time of the year when many organizations hope folks will attend their fun events. If only they thought through their digital promotion better!

If social media marketing has you working your fingers to the bone with meager success, it’s time to rethink your content and jump on the personalization trend.

Since websites with e-commerce capabilities have never been easier to use or more affordable, e-commerce might be the differentiator for your business. Let’s consider the options:

Customer testimonials and reviews are perfect, custom-made marketing tools. So are you encouraging customer reviews and putting them to work for you?

Every small business owner and not-for-profit manager knows their organization needs a website, but few consider all the tasks a website can perform for them. Let’s take a look at some options.

Today’s marketing technology is so amazing that clients can be fuzzy on what’s possible and what it costs. As a reality check, let’s walk through some of the top requests we get.