While new social media platforms pop up constantly, Facebook continues to be a formidable marketing tool deserving your serious attention. Have you followed these best practices?

X (formerly Twitter) advertising can be effective for small businesses in driving engagement and boosting sales, but it can also feel intimidating. Here is a quick overview for your consideration:

Now that we have hit all the highlights of Google’s latest incarnation of Analytics, let’s boil it down to create a basic report template for small business use.

When a small business budget can’t stretch any further, the small biz owner looks for free tools to help with social media marketing. Here’s an update to some tools I reviewed in 2016.

Engagement Overview was the last stop on our GA4 tour, but there is one additional report, not part of the basic profile, that we suggest you add: Google Search Console (GSC).

Most folks take email for granted – until it suddenly stops working as expected. Here’s what to know about this everyday tool before it becomes a technological nightmare.

Marketing is all about how you engage with your prospective customers, and keep them engaged through purchasing and beyond. Here’s how GA4’s Engagement report measures that:

In our walk-through of the new GA4 reports, the most useful reports were saved for last. Today’s focus, the Acquisition report, is important to all kinds of businesses and deserves a closer look.

Even if you never delve deeper, the Reports Snapshot from Google Analytics is important for marketing your business, and here’s why:

The new Google Analytics, GA4, is split up into three main Reports, Explore, and Advertising. Not all may be important to your organization, so let’s take a closer look.