Two Important Questions Business Owners Should Ask Themselves Two Important Questions Business Owners Should Ask Themselves Kate Gingold / Monday, April 13, 2026 0 93 Article rating: 3.0 Your customers ask you questions. Your vendors ask you questions. Your team asks you questions. But are you asking yourself these two very important questions? Read more
Your Business’s Options for Social Media Marketing Your Business’s Options for Social Media Marketing Kate Gingold / Tuesday, September 9, 2025 0 2021 Article rating: 3.0 While social media is important to business marketing, the return on investment varies when the “investment” ranges from free to thousands of dollars a month. How does the smaller business owner figure it out? Read more
How Google's AI Summary Messes with Click-Throughs — And What to Do Now How Google's AI Summary Messes with Click-Throughs — And What to Do Now Kate Gingold / Monday, August 18, 2025 0 2506 Article rating: 4.0 Your prospect asks Google a question. They get an answer in the AI Summary. And they never go to your website that provided Google the answer. Great for them. Lousy for you. So, is SEO now useless? Read more
Promoting an Event? Here's Our Annual Reminder of What NOT to Do: Promoting an Event? Here's Our Annual Reminder of What NOT to Do: Kate Gingold / Tuesday, July 15, 2025 0 2624 Article rating: 4.0 It’s that time of the year when many organizations hope folks will attend their fun events. If only they thought through their digital promotion better! Read more
Personalizing Social Media Content for Better Engagement Personalizing Social Media Content for Better Engagement The Sprocket Team / Tuesday, July 1, 2025 0 2156 Article rating: 4.0 If social media marketing has you working your fingers to the bone with meager success, it’s time to rethink your content and jump on the personalization trend. Read more
E-Commerce Not Right for Your Business? Reasons to Think Again! E-Commerce Not Right for Your Business? Reasons to Think Again! Kate Gingold / Monday, June 9, 2025 0 1853 Article rating: 4.0 Since websites with e-commerce capabilities have never been easier to use or more affordable, e-commerce might be the differentiator for your business. Let’s consider the options: Read more
Using Reviews and Testimonials in Your Marketing Plan Using Reviews and Testimonials in Your Marketing Plan Kate Gingold / Tuesday, June 3, 2025 0 1644 Article rating: 3.0 Customer testimonials and reviews are perfect, custom-made marketing tools. So are you encouraging customer reviews and putting them to work for you? Read more
Is Your Business Website Living Up to Its Full Potential? Is Your Business Website Living Up to Its Full Potential? Kate Gingold / Monday, May 26, 2025 0 1792 Article rating: 3.0 Every small business owner and not-for-profit manager knows their organization needs a website, but few consider all the tasks a website can perform for them. Let’s take a look at some options. Read more
Basic Digital Business and Marketing Costs – The Reality vs. Perception Basic Digital Business and Marketing Costs – The Reality vs. Perception Kate Gingold / Tuesday, May 20, 2025 0 2316 Article rating: 3.0 Today’s marketing technology is so amazing that clients can be fuzzy on what’s possible and what it costs. As a reality check, let’s walk through some of the top requests we get. Read more
Struggling with Social Media Engagement? Start with the People Around You Struggling with Social Media Engagement? Start with the People Around You The Sprocket Team / Tuesday, May 6, 2025 0 2316 Article rating: 3.0 You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business? Read more