We’ve seen it happen:  A business launches a gorgeous, brand-new website, but instead of the expected rush of new business, there are crickets. Often, this is because of a simple-yet-vital oversight. No Call To Action. 

Whether you are holding virtual or in-person events, of course you want lots of folks to attend. Here’s how to put your website to work to care of many of the tasks needed to make your event run smoothly. 

Have you ever heard the phrase “I’ll know it when I see it?” Please know that this is a terrible philosophy to follow when working with your website builder and here’s why:

If you have a business website, the day will come when a redesign is necessary. This could be anything from updating old functionality to swapping out colors to changing up the whole thing. There could be a number of good reasons, so here are a few thoughts for evaluating what may need a tweaking.

During World War II "good enough" for the government meant using the best. In later years, "good enough for government work" was used ironically when ...

Your web developer and social media manager should be your partners, not ...

Adding “2.0” to indicate an upgraded product is a common cliché these days, so we all understand the concept of “versioning.” But folks continue to resist upgrading their websites not realizing they are risking these costs and dangers ...

Nearly everyone and their nephew can make you a website these days, but will it accomplish your goals? Only Mary Poppins is practically perfect in every way, so prepare for your web designer’s strengths and weaknesses.

A custom coded website may sound like the platinum standard, but that doesn’t mean it’s the right solution for your business or organization. Understand what “custom code” really means to reduce unpleasant surprises and make the right decision.

Whether consciously or not, “WIIFM?”(or What’s In It For Me?) is the question we all ask all the time. Some of the Sprocket team attended DNNcon in Baltimore last week, but why should you care? Read on for three actionable take-aways from the con for business owners and not-for-profit managers like you.