About that “Not Secure” Website Warning About that “Not Secure” Website Warning The Sprocket Report Kate Gingold / Monday, September 25, 2017 2 2530 Article rating: 5.0 Have you lately read news reports stating that on October 1 websites without an SSL certificate will be labeled “Not Secure?” You may be wondering what this means to you, both as a business manager and as a consumer. Read more
Incorporating Reviews into Social Media Marketing Strategy Incorporating Reviews into Social Media Marketing Strategy DIY Sprocket Solutions Breanne Bannon / Wednesday, September 20, 2017 0 2566 Article rating: 4.3 Your company may have some great testimonials and feedback. These are perfect (and free!) advertisements for your business. The question is –how do you effectively incorporate those reviews into a social media strategy that will help you to grow your customer base? In every part of marketing, audience is imperative to your success. You have to define your target audience before you can put together any sort of social strategy –reviews and testimonials included. Read more
Even You Can Create a Content Calendar Even You Can Create a Content Calendar The Sprocket Report Kate Gingold / Monday, September 11, 2017 0 2616 Article rating: 4.0 The term “content calendar” shows up in marketing blog posts everywhere, but very few people we know actually use one. To finish the year strong, why not give it a whirl for a few months? We’ll get you started! Read more
The Power of Positive (and Negative) Reviews The Power of Positive (and Negative) Reviews DIY Sprocket Solutions Breanne Bannon / Wednesday, September 6, 2017 0 2493 Article rating: No rating When introduced to a new company or product, one of the first things that people do now is go to look up reviews. Does the product really work? Is this company reputable? What is the quality of the work? The list goes on and on. There is no better endorsement than real world experiences. One of the most valuable things you can do for further growth of your business is to ask existing and previous customers for reviews. Read more