Fire Up Your Business with Your Partners at Sprocket Fire Up Your Business with Your Partners at Sprocket Kate Gingold / Monday, January 5, 2026 0 101 Article rating: 4.0 The new year inspires many of us to do things differently. Better! The Sprocket team is ready – are you? Read on to see how we can help jumpstart your success this year: Read more
Is “Good Enough” Ever Really Good Enough for Your Marketing? Is “Good Enough” Ever Really Good Enough for Your Marketing? Kate Gingold / Tuesday, December 2, 2025 0 289 Article rating: 3.0 A common question we hear when helping clients with their marketing is: “Is this good enough?” The short answer is: “Only for now.” Marketing isn’t a one-and-done task. It’s an ongoing process that evolves along with your business. Read more
Spotlight Your Event With Better Links in Your News Releases Spotlight Your Event With Better Links in Your News Releases Kate Gingold / Tuesday, December 3, 2024 0 1667 Article rating: 4.0 To pull off an event successfully, your audience needs all the details. Make it easier for folks to attend by using links correctly in your news releases. Read more
Do You Worry That Social Media Marketing Is Not Worth Your Time or Money? Do You Worry That Social Media Marketing Is Not Worth Your Time or Money? Kate Gingold / Tuesday, January 30, 2024 0 1979 Article rating: 3.0 While you read all the chatter on social media marketing, you might be wondering if it's all just hype. Regardless of the various “expert” opinions, what’s most important is how YOUR bottom line is doing. Read more
Look How Far Social Media Marketing Has Come in 8 Years! Look How Far Social Media Marketing Has Come in 8 Years! The Sprocket Team / Tuesday, December 19, 2023 0 1778 Article rating: 3.0 Eight years ago, I wrote about what social media marketing trends were being predicted for 2016 and thought it might be interesting to see how much has – or hasn’t – changed since. Read more
If Pinterest Is Wildly Successful for Some Businesses, Could It Be for Yours? If Pinterest Is Wildly Successful for Some Businesses, Could It Be for Yours? The Sprocket Team / Tuesday, November 21, 2023 0 1595 Article rating: 3.0 Read more
How Can You Market Your Business if You Can't Answer These Basic Questions? How Can You Market Your Business if You Can't Answer These Basic Questions? Kate Gingold / Tuesday, August 15, 2023 0 1861 Article rating: 5.0 If you’re working with a skimpy, unfinished business plan, you may be sabotaging your marketing plans by making decisions based on faulty conclusions Read more
Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines The Sprocket Team / Tuesday, May 9, 2023 0 1899 Article rating: 3.0 For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know: Read more
Getting Our Hands Dirty to Grow Lead Generating Ads Getting Our Hands Dirty to Grow Lead Generating Ads Seventh in a series Kate Gingold / Monday, April 3, 2023 0 1810 Article rating: 4.0 A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation. Read more
Next, Choosing a Lead Generator that Targets the Right Client Next, Choosing a Lead Generator that Targets the Right Client Fifth in a series Kate Gingold / Monday, March 6, 2023 0 1860 Article rating: 4.0 For many business owners, investing in monthly marketing services sounds like a risk too great to take. Here’s how we are meeting the challenge to neutralize that risk. Read more