Success on any social media platform doesn’t just “happen” and anyone suggesting otherwise is telling you a fish story. But organic social media success is an awful lot like fishing! Here’s why:

Whether you are holding virtual or in-person events, of course you want lots of folks to attend. Here’s how to put your website to work to care of many of the tasks needed to make your event run smoothly. 

Whether it’s in romance or commerce, people hate being sold a bill of goods. Still, they are in love with buying and your marketing technique is important to winning customers over. 

Just last year we updated our 2013 article about online shopping. But 2020 is a whole new kind of animal and the lessons we’re learning now will help in the coming year.  

Last time, we talked about how Not-For-Profit groups could continue connecting with their audiences virtually, but For-Profit businesses also need to stay in touch. Here are some suggestions for...

“Give Me Your Money” is the action all businesses ultimately call for if they want to stay in business, but...

Your web developer and social media manager should be your partners, not ...

Say you run a biker bar and a customer walks in. Saying “Can I help you?” while cracking your knuckles threateningly...

I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content.