Spotlight Your Event With Better Links in Your News Releases Spotlight Your Event With Better Links in Your News Releases Kate Gingold / Tuesday, December 3, 2024 0 661 Article rating: 4.0 To pull off an event successfully, your audience needs all the details. Make it easier for folks to attend by using links correctly in your news releases. Read more
Do You Worry That Social Media Marketing Is Not Worth Your Time or Money? Do You Worry That Social Media Marketing Is Not Worth Your Time or Money? Kate Gingold / Tuesday, January 30, 2024 0 1086 Article rating: 3.0 While you read all the chatter on social media marketing, you might be wondering if it's all just hype. Regardless of the various “expert” opinions, what’s most important is how YOUR bottom line is doing. Read more
Look How Far Social Media Marketing Has Come in 8 Years! Look How Far Social Media Marketing Has Come in 8 Years! The Sprocket Team / Tuesday, December 19, 2023 0 780 Article rating: 3.0 Eight years ago, I wrote about what social media marketing trends were being predicted for 2016 and thought it might be interesting to see how much has – or hasn’t – changed since. Read more
If Pinterest Is Wildly Successful for Some Businesses, Could It Be for Yours? If Pinterest Is Wildly Successful for Some Businesses, Could It Be for Yours? The Sprocket Team / Tuesday, November 21, 2023 0 768 Article rating: 3.0 Read more
How Can You Market Your Business if You Can't Answer These Basic Questions? How Can You Market Your Business if You Can't Answer These Basic Questions? Kate Gingold / Tuesday, August 15, 2023 0 1009 Article rating: 5.0 If you’re working with a skimpy, unfinished business plan, you may be sabotaging your marketing plans by making decisions based on faulty conclusions Read more
Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines The Sprocket Team / Tuesday, May 9, 2023 0 1053 Article rating: 3.0 For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know: Read more
Getting Our Hands Dirty to Grow Lead Generating Ads Getting Our Hands Dirty to Grow Lead Generating Ads Seventh in a series Kate Gingold / Monday, April 3, 2023 0 1001 Article rating: 4.0 A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation. Read more
Next, Choosing a Lead Generator that Targets the Right Client Next, Choosing a Lead Generator that Targets the Right Client Fifth in a series Kate Gingold / Monday, March 6, 2023 0 1012 Article rating: 4.0 For many business owners, investing in monthly marketing services sounds like a risk too great to take. Here’s how we are meeting the challenge to neutralize that risk. Read more
A Good Marketing Plan is at the Heart of Every Successful Event A Good Marketing Plan is at the Heart of Every Successful Event Kate Gingold / Tuesday, February 28, 2023 0 905 Article rating: 4.0 The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event: Read more
It's Time to Stop Talking Digital Marketing Strategy and Take Action! It's Time to Stop Talking Digital Marketing Strategy and Take Action! Twentieth in a series Kate Gingold / Monday, October 3, 2022 0 905 Article rating: 4.0 In over 20 articles, we have shared the steps needed for a business to successfully reach customers online. Now it’s your turn! Read more