Just last year we updated our 2013 article about online shopping. But 2020 is a whole new kind of animal and the lessons we’re learning now will help in the coming year.  

Last time, we talked about how Not-For-Profit groups could continue connecting with their audiences virtually, but For-Profit businesses also need to stay in touch. Here are some suggestions for...

“Give Me Your Money” is the action all businesses ultimately call for if they want to stay in business, but...

Your web developer and social media manager should be your partners, not ...

Say you run a biker bar and a customer walks in. Saying “Can I help you?” while cracking your knuckles threateningly...

I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content.

It may sound wacky in this digital age, but lately offline marketing has been getting a lot of love. Think you’re too cool for old-fashioned marketing? Think again!

There has been a lot of buzz in the marketing world about what we can expect to see in the coming year. With the speed and direction of online marketing constantly increasing and changing, there are plenty of opportunities for online marketers to be on the lookout for. Now is when you should be knee deep in strategic planning for the next year. The end of the year is a great time to take inventory of what went right, be aware of areas that can be improved, and to predict the new trends for the upcoming year. 

With your nose pressed against the grindstone, it’s difficult to see all that’s going on around you – or see all that’s going on ABOUT you. Every so often however, you'll want to check on and clean up your online image.