It's Time to Stop Talking Digital Marketing Strategy and Take Action! It's Time to Stop Talking Digital Marketing Strategy and Take Action! Twentieth in a series Kate Gingold / Monday, October 3, 2022 0 196 Article rating: 4.0 In over 20 articles, we have shared the steps needed for a business to successfully reach customers online. Now it’s your turn! Read more
Best-Practice Tips for Better Organic Social Media “Fishing” Best-Practice Tips for Better Organic Social Media “Fishing” Seventh in a Series Kate Gingold / Monday, April 4, 2022 0 460 Article rating: 4.0 Success on any social media platform doesn’t just “happen” and anyone suggesting otherwise is telling you a fish story. But organic social media success is an awful lot like fishing! Here’s why: Read more
Prep Your Website to Be a First-Class Event Ambassador Prep Your Website to Be a First-Class Event Ambassador Delegate most of your work! Kate Gingold / Tuesday, January 4, 2022 0 633 Article rating: 3.0 Whether you are holding virtual or in-person events, of course you want lots of folks to attend. Here’s how to put your website to work to care of many of the tasks needed to make your event run smoothly. Read more
Successful Online Selling Is a Lot Like Wooing a Lover Successful Online Selling Is a Lot Like Wooing a Lover Really, it is! Kate Gingold / Tuesday, October 12, 2021 0 430 Article rating: 3.0 Whether it’s in romance or commerce, people hate being sold a bill of goods. Still, they are in love with buying and your marketing technique is important to winning customers over. Read more
Holiday Business Ideas to Keep an Eye on into 2021 Holiday Business Ideas to Keep an Eye on into 2021 Kate Gingold / Tuesday, December 8, 2020 0 979 Article rating: 4.0 Just last year we updated our 2013 article about online shopping. But 2020 is a whole new kind of animal and the lessons we’re learning now will help in the coming year. Read more
Spice up Virtual Biz Events When Face-to-Face Meetings Are Out Spice up Virtual Biz Events When Face-to-Face Meetings Are Out The Sprocket Report Kate Gingold / Monday, August 10, 2020 0 934 Article rating: 4.0 Last time, we talked about how Not-For-Profit groups could continue connecting with their audiences virtually, but For-Profit businesses also need to stay in touch. Here are some suggestions for... Read more
Pump Up Any Website's Less-Than-Exciting Call To Action Pump Up Any Website's Less-Than-Exciting Call To Action The Sprocket Report Kate Gingold / Monday, June 29, 2020 0 2639 Article rating: 4.0 “Give Me Your Money” is the action all businesses ultimately call for if they want to stay in business, but... Read more
How to Work Shoulder-to-Shoulder with your Digital Marketing Partners How to Work Shoulder-to-Shoulder with your Digital Marketing Partners The Sprocket Report Kate Gingold / Tuesday, April 28, 2020 0 1188 Article rating: 3.0 Your web developer and social media manager should be your partners, not ... Read more
You Only Get One Shot at a Great First Impression You Only Get One Shot at a Great First Impression DIY Sprocket Solutions Breanne Bannon / Tuesday, February 18, 2020 0 1246 Article rating: 4.0 Say you run a biker bar and a customer walks in. Saying “Can I help you?” while cracking your knuckles threateningly... Read more
Checklist for Marketing Your Summer Event Checklist for Marketing Your Summer Event The Sprocket Report Kate Gingold / Tuesday, June 25, 2019 0 1685 Article rating: 4.0 This is an update to "Key Web Elements for Event Planners" dated 4/15/2013.When your business or not-for-profit organization holds an event, you want to be sure to get the word out so it will be well-attended. Here’s a checklist you can use to remember the most important digital marketing opportunities. Read more