Run this Digital Checklist for Your Business Now Before the Holiday Rush Run this Digital Checklist for Your Business Now Before the Holiday Rush Kate Gingold / Monday, September 14, 2026 0 571 Article rating: 4.0 Yes, it’s still technically summer, but once that holiday ball gets rolling, you know it’s just going to bowl you over. Take time now to check that your online presence is prepared. Read more
SEO budgets: Where to invest for maximum impact as search evolves Kate Gingold / Friday, September 11, 2026 0 0 Article rating: No rating This article covers the five major SEO investment categories, typical budget ranges by business type, how shifting SERPs should change your allocation, and how to build a defensible budget case for leadership. Read more
I Built a Business Around Podcasting. Here’s How I Make Money From It (and How You Can, Too). Kate Gingold / Friday, September 11, 2026 0 0 Article rating: No rating Want to make money podcasting? You have to treat your podcast like a product not a promotion. Read more
Time saved by using AI is being spent on managing its output Kate Gingold / Monday, August 31, 2026 0 0 Article rating: No rating Any time savings from AI are getting eaten up by fixing output, managing fragmented tools, and building the governance needed to make it work. Read more
Snapchat tries to teach brands to be funny Kate Gingold / Monday, August 31, 2026 0 0 Article rating: No rating The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing. Read more
While “Mobile First” Is Ancient History, User Experience Is Crucial While “Mobile First” Is Ancient History, User Experience Is Crucial The Sprocket Team / Monday, August 31, 2026 0 249 Article rating: 3.0 Since we first wrote about developing “mobile first” websites, the internet has changed drastically. Mobile-first indexing is now standard, but while your website may tick off the tech requirements, how does its usability rank? Read more
AI shopping stats 2026: What you need to know Kate Gingold / Monday, August 17, 2026 0 0 Article rating: No rating AI shopping went mainstream faster than any channel before it. Here are the numbers you need to know about where it is and where it's going. Read more
Transactional, triggered, and promotional emails: What’s the difference? Kate Gingold / Monday, August 17, 2026 0 0 Article rating: No rating These three email types may look similar, but they serve different purposes, follow different rules, and drive revenue in different ways. Read more
How to Write Blog Posts That Get Cited by AI Summaries How to Write Blog Posts That Get Cited by AI Summaries Kate Gingold / Monday, August 17, 2026 0 388 Article rating: 3.0 Folks today get their internet questions answered by chatbots and AI summaries instead of reading full blog posts. That means your blog needs to be cited by AI, and there are new writing rules to follow. Read more
Writing Blog Posts in the AI Era – What’s Old Is New Again Writing Blog Posts in the AI Era – What’s Old Is New Again Kate Gingold / Monday, August 3, 2026 0 439 Article rating: 4.0 Business blogging is still important to your online visibility, and it’s so stinkin’ easy to get AI to write posts for you. But here’s why this really should be a human task: Read more