If your business relies on email marketing, or if you’re planning to launch an email campaign soon, be aware that Artificial Intelligence is rewriting the rules, and even the experts aren’t sure yet how to play the game.

Across enterprise B2B go-to-market functions, roughly 53% of GTM spend was ineffective across a basket of approximately 500 public companies. Among private startups and scaleups to which Proof had access, the inefficiency rate climbed above 70% before causal relationships in GTM were assessed. Yet, inside that ocean of waste, there was one notable exception: communications and PR.

One thing is certain: AI will absolutely transform work. But how it plays out depends on not only how workers to adapt, but the willingness of organizations to help them along.

You know that sinking feeling when you look at your organic traffic dashboard and see – nothing exciting. 
The line’s flat, and you’re dreading the conversation with your boss about why your SEO investment isn’t “working.”
Here’s the thing: flat traffic doesn’t mean failure anymore. 

AI is replacing your website as the first customer touchpoint. Here’s why AI visibility is now a data, governance and revenue priority.

Nearly everyone and their nephew can build a website these days, but only Mary Poppins is practically perfect in every way. That’s why it’s important to understand the strengths and limitations of whoever builds your site.

Want your brand to show up in ChatGPT or Google’s AI Overviews? Focus on authority, SEO, and citations to boost your chances of being included in AI-generated results.

The goal of a cold email isn’t a sale — it’s a conversation. Here’s how restraint, relevance and respect turn outreach into real opportunities.

As businesses become more familiar with using Artificial Intelligence to help with their everyday tasks, they’re also getting lax in overseeing what their AI produces. Here’s your reminder to pay attention!

AI is rapidly replacing traditional search, and if your brand isn’t showing up in AI-powered answers, you’re already falling behind in the 2026 discovery race.