We’ve been discussing search engine optimization best practices, which make a great blueprint for building a new website. But what if you aren’t ready to start all over? Here’s a checklist for retrofitting the website you already have:

We first wrote about interstitial ads when Google first started penalizing websites that use them, way back in 2017. New standards went into effect during 2025, so it’s a good time for a review.

Lately, a big buzzword (buzzphrase?) has been “Search Intent,” which is crucial to successful online search today. Read on to learn what this is and why your web content should reflect it.

It’s that time of the year when many organizations hope folks will attend their fun events. If only they thought through their digital promotion better!

Theoretical discussion on website use is all well and good, but we thought it would be much more powerful to show you one client’s website in action. Take a look:

Every business has a website, but few truly capitalize on the potential for engaging past customers and encouraging new ones. Here are some features to consider adding:

Customer testimonials and reviews are perfect, custom-made marketing tools. So are you encouraging customer reviews and putting them to work for you?

Every small business owner and not-for-profit manager knows their organization needs a website, but few consider all the tasks a website can perform for them. Let’s take a look at some options.

A website’s objective is to help customers find the business that provides what they need and then guide them to purchase. So make it easy for them to do that!

While a custom-coded website seems like the ultimate solution, it’s not necessarily the right solution for every business or organization. Understanding what “custom code” really means will reduce unpleasant surprises so you can make the right decision.