After the year we just had, it’s obvious that business websites are more important than ever. Also important are your website’s analytics for improving marketing efforts as well as customer experience. How comfortable are you at deciphering your Google Analytics?

Have you ever heard the phrase “I’ll know it when I see it?” Please know that this is a terrible philosophy to follow when working with your website builder and here’s why:

If you have a business website, the day will come when a redesign is necessary. This could be anything from updating old functionality to swapping out colors to changing up the whole thing. There could be a number of good reasons, so here are a few thoughts for evaluating what may need a tweaking.

No doubt this holiday shopping season will be like no other, but while it’s not “business as usual,” it’s still business. Are you and your website ready?

Are you aware of how modern buying habits are clashing with traditional branding practices? Here’s a tree removal story to explain what we mean. 

​Pew Research reports that 81% of Americans own a smartphone. So the chances are very high that your customers also have one – and are looking at your website on it. 

Especially in an election year, investigative reporters prepare diligently to ask the tough questions and elicit the right response. You should be conducting the same sort of interrogation for your...

Small business owners, new entrepreneurs and the not-yet-what-you’d-call-millionaires need to account for every penny, so they are committed to getting their money’s worth when building and hosting their website. That said, it can be hard to judge whether they are wasting precious budget resources or not. 

During World War II "good enough" for the government meant using the best. In later years, "good enough for government work" was used ironically when ...

For a website to be successful, it needs to be goal-oriented. Since you are the only one who truly knows what those goals are, it’s vital that you ...