5 Reasons Why Your Small Business Should Have a LinkedIn Page 5 Reasons Why Your Small Business Should Have a LinkedIn Page Breanne Bannon / Tuesday, August 27, 2024 0 418 Article rating: 3.0 Do you have a LinkedIn personal profile? Most professionals do. Does your business have a profile? Surprisingly, a lot of small businesses don’t, but they should. Read more
Mixed reactions from ad ecosystem to Google keeping cookies Kate Gingold / Monday, August 19, 2024 0 0 Article rating: No rating After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while some have mixed feelings. Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients. Read more
How blogging builds trust and brand loyalty in the age of AI Kate Gingold / Monday, August 19, 2024 0 0 Article rating: No rating Is business blogging truly dead? Learn why and how every business should integrate blogging into their digital marketing strategy. Read more
Why Google lost: The DoJ’s case in 11 slides Kate Gingold / Monday, August 19, 2024 0 0 Article rating: No rating If you’re wondering why the judge ruled as he did, here is the Department of Justice’s case against the tech giant in 11 slides it used for the closing argument. Read more
See your Website Like a Search Engine with Google Search Console Overview See your Website Like a Search Engine with Google Search Console Overview Kate Gingold / Monday, August 19, 2024 0 542 Article rating: 4.0 Much of how search engines work is a mystery, but you can reveal some clues about your website with the Google Search Console tool. Start with the Overview report. Read more
Are You Thwarting Success by Cheaping Out on Your Website? Are You Thwarting Success by Cheaping Out on Your Website? Kate Gingold / Tuesday, August 13, 2024 0 433 Article rating: 3.0 When you’re strapped for cash, hard financial decisions must be made, but going too cheap on your website will hurt you. Whether it’s the lowest bidder or the most basic do-it-yourself platform, you should still use these best practices: Read more
2024 holiday marketing: Top SEO and PPC tips for a short shopping season Kate Gingold / Monday, August 5, 2024 0 0 Article rating: No rating Start preparing for the condensed 2024 holiday season. Optimize for multiple holidays across various channels to maximize your marketing. Read more
This One Talent Is 'the Greatest Skill You Can Develop' for Entrepreneurship, Says Professor Scott Galloway Kate Gingold / Monday, August 5, 2024 0 0 Article rating: No rating Serial entrepreneur Scott Galloway, who sold his second company, L2, for $158 million in 2017, says that entrepreneurship isn't for everyone — and that certain traits define successful founders. Read more
Content marketing and SEO: Creating an integrated SEO plan Kate Gingold / Monday, August 5, 2024 0 0 Article rating: No rating Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence. Read more
How Google Search Console Can Help Your Small Business Website How Google Search Console Can Help Your Small Business Website Kate Gingold / Monday, August 5, 2024 0 459 Article rating: 3.0 After we suggested adding Google Search Console to your GA4 dashboard, we heard a lot of “What?” and “Why?” questions. So let’s take a closer look at GSC. Read more