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5 Reasons Why Your Small Business Should Have a LinkedIn Page
Do you have a LinkedIn personal profile? Most professionals do. Does your business have a profile? Surprisingly, a lot of small businesses don’t, but they should.
A business profile doesn’t replace your personal profile. Instead, it gives your customers and connections the opportunity to learn more about your company. And they are trying to learn more before they hire you, before they collaborate with you, or before they interview with you. Here’s what you have to gain:
Professional Credibility
Since LinkedIn is the world’s largest professional networking site, not being part of that community hurts your business's credibility. Potential clients, partners, and employees often turn to LinkedIn to verify the legitimacy of a business, and you need to be there, ready to build professional relationships.
Networking Opportunities
Through LinkedIn, small businesses can connect with industry leaders, prospective clients, and other businesses. This networking can lead to valuable partnerships and even direct sales opportunities. It also allows you to stay updated with industry trends, join relevant groups, and participate in discussions that can position your business as an industry leader.
Easier Recruitment
Small businesses often struggle to attract top talent because of their limited resources. LinkedIn could be your tool for posting job openings and connecting with potential candidates directly.
Marketing Opportunities
You can use your LinkedIn page to share content, insights, and updates with other professionals. Regularly sharing well-prepared content helps position your business as a thought leader in your industry. It also builds brand awareness and encourages loyalty within your follower group.
Search engine visibility
Your business’s LinkedIn page is indexed by search engines just like any other web page, giving you more opportunities to be found online. Have you considered how to optimize your LinkedIn page for search? Your SEO strategy will work here, too!
If you already have a LinkedIn page for your business, be sure you are keeping up with it. Update old information, add new content, and post regularly. Encourage your employees and colleagues to interact with the page and take time to interact with them. Follow complementary businesses to build mutually beneficial relationships and follow industry leaders to keep up with what’s happening in your community.
Want help setting up or maintaining your business LinkedIn page? The Sprocket team is standing by! Contact us to learn more or to get started right away.
This article is an update to “Why Create a LinkedIn Company Page” dated 5/41/2016.
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Breanne Bannon
Breanne is a Content Writer, Social Media Marketeer, and Sales Associate for Sprocket Websites.
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