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Wednesday, September 23, 2020

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How to Find Marketing Opportunities With Google Analytics

How to Find Marketing Opportunities With Google Analytics

Developers, business owners, and bloggers all use Google Analytics to track traffic, sales, and engagement on their website. These people use the data they obtain to come up with smart new marketing strategies and make alternations to existing content and campaigns. 

‘Seemingly nonstop’: Constant requests to replan and retool campaigns is getting to media buyers

‘Seemingly nonstop’: Constant requests to replan and retool campaigns is getting to media buyers

For many, the last few months have not only been fraught with unpredictability but with constant replanning for clients as advertisers are less likely to commit to running earlier agreed upon campaigns as is. As decisions are now more likely to come at the last minute and advertisers want buyers to tweak plans much more frequently, it means longer hours and a drain on buyers who say the new expectations are having a negative effect on their mental health. 

How to Plan a Facebook Ad Campaign for the Holidays

How to Plan a Facebook Ad Campaign for the Holidays

In this article, you’ll discover five key steps to get the best results possible from your Facebook ad campaigns during the peak holiday sales periods.

Apple mistakenly approved a widely used malware to run on Macs

Apple mistakenly approved a widely used malware to run on Macs

...Wardle confirmed that Apple had approved code used by the popular Shlayer malware, which security firm Kaspersky said is the “most common threat” that Macs faced in 2019. Shlayer is a kind of adware that intercepts encrypted web traffic — even from HTTPS-enabled sites — and replaces websites and search results with its own ads, making fraudulent ad money for the operators.

Guidance issued on payroll tax deferral

Guidance issued on payroll tax deferral

The IRS issued much-anticipated guidance on the payroll tax deferral that was ordered by President Donald Trump in a presidential memorandum on Aug. 8 (Notice 2020-65)...Interest, penalties, and additions to tax will begin to accrue on unpaid taxes starting May 1, 2021.

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