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Wednesday, November 25, 2020

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Studies Show Working Overtime Is Basically Pointless

Studies Show Working Overtime Is Basically Pointless

How many hours per week do you work? If you run a business, there’s a good chance you’re putting in more than 40 hours. My guess is you’re working 50 or more hours per week -- maybe more.

Marketing that our collective future depends on

Marketing that our collective future depends on

There is a mindset shift where people are increasingly looking to brands to solve societal problems and they seek to buy from brands that stand for something larger than just their products, but are aligned to their values.

Unprecedented Holiday Ecommerce Gains Will Make Up for Brick-and-Mortar Shortfall

Unprecedented Holiday Ecommerce Gains Will Make Up for Brick-and-Mortar Shortfall

TThe 2020 holiday season will be unlike any other. The pandemic looms over everything, creating economic headwinds, complicating the supply chain, and altering consumer shopping patterns, making this year unpredictable at a time when the stakes have never been higher.

8 major Google ranking factors — SEO guide

8 major Google ranking factors — SEO guide

The SEO community is always looking for new ranking factors and we have discovered over two hundred of them so far. But there may be hundreds more actually used by Google. Luckily, we don’t have to work on all of them. Most have very little weight in SEO and are often used as tie-breakers rather than ranking signals. Instead, here is the definitive list of Google ranking factors, each of which can make or break your search optimization strategy.

Why the government is suing Google

Why the government is suing Google

This legal case is going to be loud, confusing and will most likely drag on for years. More confusing lawsuits against Google from U.S. states are probably coming, too. What will be most important to remember are the big questions at the heart of this: Does Google break the rules to stay on top? And if so, does that hurt all of us?

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