AI and marketing: What the stats show AI and marketing: What the stats show There is a lot of talk about AI’s impact on digital marketing, but you need data to know if that talk is accurate. While there is a lot of data about it available, much is at least two years old. The speed of AI evolution since ChatGPT was unveiled in 2021 means those statistics are only good for showing how much things have changed. Here is the most recent data about marketers’ attitudes toward and use of AI.
Amazon CEO Andy Jassy Says There's One Trait That Contributes 'an Embarrassing Amount' to Being Successful Amazon CEO Andy Jassy Says There's One Trait That Contributes 'an Embarrassing Amount' to Being Successful "I do believe that an embarrassing amount of what makes people successful is attitude," Jassy wrote in the post.
5 areas where businesses need to improve their customer experience 5 areas where businesses need to improve their customer experience Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report.
How more tools and tactics hurt marketing performance How more tools and tactics hurt marketing performance Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet.
The 3 pillars of real thought leadership The 3 pillars of real thought leadership Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.
How to get the AI training you need to succeed How to get the AI training you need to succeed Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!