How to Thrive in 2025: 10 Marketing Pros Give Their Top Tips How to Thrive in 2025: 10 Marketing Pros Give Their Top Tips A lot has changed since last December. SERPs look different. Attribution doesn’t work the same way it used to. And, of course, AI has somehow made marketing easier, harder, better, and worse all at the same time. I was curious what other marketers think it all means for the next 12 months. So, I asked 10 experienced marketers for their top marketing tips going into 2025.
A guide to creating short-form videos A guide to creating short-form videos Learn to create short-form videos that stand out in TikTok, Instagram Reels and YouTube Shorts' competitive algorithm-driven ecosystems.
5 GEO trends shaping the future of search 5 GEO trends shaping the future of search What’s next for search? Dive into five GEO trends shaping how we optimize for AI-driven search engines like ChatGPT, Google Gemini and more.
National Write a Business Plan Month – December 2024 National Write a Business Plan Month – December 2024 More than 500 million business owners exist all over the world with the probability that each business has at least two or three competitors, so participating in National Write a Business Plan Month just before the start of a new year can put you in a league above your competitors, help you acquire funding, and give your business a better chance of succeeding.
Global ad revenue to top $1 trillion, dominated by Google and Meta Global ad revenue to top $1 trillion, dominated by Google and Meta The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.
Why marketers must move from retention tactics to customer respect Why marketers must move from retention tactics to customer respect Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty.