A 3-step copywriting formula that makes buyers take action A 3-step copywriting formula that makes buyers take action Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof.
B2B firms suffer from poor GTM understanding B2B firms suffer from poor GTM understanding Fewer than half (47%) of marketers surveyed for a report on B2B growth say they have a structured GTM framework. Even more worrisome, 53% of respondents selected the incorrect answer when asked to define “GTM.”
Box sales signal a worrisome trend Box sales signal a worrisome trend In a nation where everything from deodorants to televisions is delivered via cardboard box, sales of the packaging and shipping staple can suggest a lot about the state of the economy. Right now, the signs are not encouraging.
Don’t kill your SEO budget, shift it Don’t kill your SEO budget, shift it SEO budgets are under pressure. The winners? They’re not cutting – they’re reallocating. Here's how to rethink your SEO strategy.
Interactive emails give your sales funnel a competitive edge Interactive emails give your sales funnel a competitive edge Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools.
The next wave of search: AI Mode, deep research and beyond The next wave of search: AI Mode, deep research and beyond Discover how deep research and agentic AI models are transforming search and the way users find information.