Why your B2B strategy should start with a story that builds trust Why your B2B strategy should start with a story that builds trust In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there.
How to get your organization aligned for the AI age How to get your organization aligned for the AI age At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success.
‘Mistakes make you stronger’: PPC lessons from Inderpaul Rai ‘Mistakes make you stronger’: PPC lessons from Inderpaul Rai Inderpaul Rai reveals how blowing a client’s yearly budget in a week shaped his views on leadership, team dynamics, and PPC automation.
Why genAI search is as bad for shoppers as it is for marketers Why genAI search is as bad for shoppers as it is for marketers GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers.
Why community is the antidote to AI overload in search marketing Why community is the antidote to AI overload in search marketing In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.
What to expect from social commerce during the upcoming holiday shopping season What to expect from social commerce during the upcoming holiday shopping season TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale?