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Tuesday, September 30, 2025

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Here's the latest goings-on around the web, the industry, and town!

Talking Points

When a Rebrand Meets Backlash

When a Rebrand Meets Backlash

Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.

New Insights Suggest Posting Frequency Is Key to LinkedIn Success

New Insights Suggest Posting Frequency Is Key to LinkedIn Success

Based on analysis of more than 2 million LinkedIn posts, from more than 94,000+ LinkedIn accounts, Buffer’s team has determined that there’s a simple secret to maximizing your LinkedIn reach: Posting frequency.

RSS

EasyDNNSocialStream

The Sprocket Report is out! Discussions on retrofitting SEO the website you have and how Google views interstitials today. Read more here: http://bit.ly/4pMTD39
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9/30/2025
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9/29/2025
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There's a lot here to unpack:
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9/29/2025
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Even if you never delve deeper, the Reports Snapshot from Google Analytics is important for marketing your business, and here’s why:
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9/26/2025
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It's safer and cheaper to learn from others' mistakes. Take a look at this review of what went wrong with Cracker Barrel's recent rebranding attempt:
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9/25/2025
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If your organization has a presence on social media, do you know why? If you haven’t first set goals and then measured the results, you’re just wasting valuable resources.
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9/24/2025
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News you can use if you're advertising on Facebook and/or Google. (Or if you're thinking about ads.)
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9/23/2025
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Sprocket's own @Don Gingold will be presenting for SCORE Mentors on Wednesday, September 24 using SEO, SM, & AI to generate more traffic on your website. Register here: https://www.score.org/foxvalley/event/09-24-25-learn-how-generate-more-traffic-a-website-using-seo-sm-ai
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9/19/2025
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Would it surprise you 😲 to learn that an emoji in the subject line increases the open rate of an email by 56%? But there are drawbacks, too, so read on before deciding to use them.
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9/19/2025
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"Generative AI is reshaping search and brand perception. Learn how to protect and control your story across AI platforms."
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9/18/2025
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