Holiday online sales likely to remain flat YoY Holiday online sales likely to remain flat YoY Current predictions have 2023 global holiday online sales set to reach around $1.2 trillion compared with $1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly return policies and the use of AI to drive personalized service, promotions and commerce experiences.
What is email marketing and why we care: A marketer’s guide What is email marketing and why we care: A marketer’s guide Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game.
SEO stakeholder management: When your ‘no’ isn’t enough SEO stakeholder management: When your ‘no’ isn’t enough Learn to communicate risks, align metrics and navigate instances when SEO advice is disregarded in favor of business priorities.
How to use AI in digital advertising How to use AI in digital advertising While you may have already explored the capabilities of ChatGPT, Bard or another AI-enhanced tool to generate content for a new email, brainstorm topics for your next blog article—or to gain efficiency in another digital advertising task—there’s a variety of benefits you may not have tapped into, or even thought of yet. One thing is for certain, all of these advancements in AI promise at least one thing to advertisers: massive time-savings.
7 key email metrics to track beyond opens and clicks 7 key email metrics to track beyond opens and clicks These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.
Google: Don’t worry about SEO tool scores Google: Don’t worry about SEO tool scores But. Even though Google doesn’t use SEO scores for ranking, Mueller said some of these scores could be useful for finding actual issues.