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Sunday, September 7, 2025

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Here's the latest goings-on around the web, the industry, and town!

Talking Points

B2B firms suffer from poor GTM understanding

B2B firms suffer from poor GTM understanding

Fewer than half (47%) of marketers surveyed for a report on B2B growth say they have a structured GTM framework. Even more worrisome, 53% of respondents selected the incorrect answer when asked to define “GTM.”

Box sales signal a worrisome trend

Box sales signal a worrisome trend

In a nation where everything from deodorants to televisions is delivered via cardboard box, sales of the packaging and shipping staple can suggest a lot about the state of the economy. Right now, the signs are not encouraging.

Don’t kill your SEO budget, shift it

Don’t kill your SEO budget, shift it

SEO budgets are under pressure. The winners? They’re not cutting – they’re reallocating. Here's how to rethink your SEO strategy.   

RSS

EasyDNNSocialStream

You probably already know the answer to this, but let’s also talk about the audience your business wants to engage with before you jump on a social media platform.
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Sprocket Websites
9/5/2025
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One interesting takeaway: "People are more loyal to values than they are to brands."
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Sprocket Websites
9/4/2025
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Every small business owner and not-for-profit manager knows their organization needs a website, but few consider all the tasks a website can perform for them. Let’s take a look at some options.
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Sprocket Websites
9/3/2025
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In today's Sprocket Report: Web content in AI Overview and content for social media: https://bit.ly/3VrRGv1
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Sprocket Websites
9/2/2025
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Are you aware of AI shopping? Is your website aware?
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Sprocket Websites
9/1/2025
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Okay, if GA4 was correctly installed on your business website and the data is being recorded properly, it’s time to talk about what you’re seeing.
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Sprocket Websites
8/29/2025
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Having a good handle on your "Go To Market" strategy helps with all of your marketing, including web design, content, and SEO.
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Sprocket Websites
8/28/2025
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Today’s marketing technology is so amazing that clients can be fuzzy on what’s possible and what it costs. As a reality check, let’s walk through some of the top requests we get.
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Sprocket Websites
8/27/2025
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Have you explored the new Facebook Professional Dashboard yet?
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Sprocket Websites
8/26/2025
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Always lead with the answer to "WIIFM?"
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Sprocket Websites
8/25/2025
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