The GTM spending problem no one wants to admit The GTM spending problem no one wants to admit Across enterprise B2B go-to-market functions, roughly 53% of GTM spend was ineffective across a basket of approximately 500 public companies. Among private startups and scaleups to which Proof had access, the inefficiency rate climbed above 70% before causal relationships in GTM were assessed. Yet, inside that ocean of waste, there was one notable exception: communications and PR.
If Your Company Isn’t Reskilling Employees Yet, You’re Quietly Planning Your Own Demise If Your Company Isn’t Reskilling Employees Yet, You’re Quietly Planning Your Own Demise One thing is certain: AI will absolutely transform work. But how it plays out depends on not only how workers to adapt, but the willingness of organizations to help them along.
How to explain flat traffic when SEO is actually working How to explain flat traffic when SEO is actually working You know that sinking feeling when you look at your organic traffic dashboard and see – nothing exciting. The line’s flat, and you’re dreading the conversation with your boss about why your SEO investment isn’t “working.” Here’s the thing: flat traffic doesn’t mean failure anymore.
Why AI visibility is now a C-suite mandate Why AI visibility is now a C-suite mandate AI is replacing your website as the first customer touchpoint. Here’s why AI visibility is now a data, governance and revenue priority.
How brands can get noticed in ChatGPT and Google’s AI Overviews How brands can get noticed in ChatGPT and Google’s AI Overviews Want your brand to show up in ChatGPT or Google’s AI Overviews? Focus on authority, SEO, and citations to boost your chances of being included in AI-generated results.
Cold email works if you stop trying to sell Cold email works if you stop trying to sell The goal of a cold email isn’t a sale — it’s a conversation. Here’s how restraint, relevance and respect turn outreach into real opportunities.