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Monday, May 5, 2025

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Talking Points

AI and marketing: What the stats show

AI and marketing: What the stats show

There is a lot of talk about AI’s impact on digital marketing, but you need data to know if that talk is accurate. While there is a lot of data about it available, much is at least two years old. The speed of AI evolution since ChatGPT was unveiled in 2021 means those statistics are only good for showing how much things have changed.

Here is the most recent data about marketers’ attitudes toward and use of AI.

The 3 pillars of real thought leadership

The 3 pillars of real thought leadership

Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.

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Experts think differently about AI than the general public. Whose view is closer to reality?
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Sprocket Websites
5/5/2025
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When a business seeks SEO help, they want to see results right away, but it doesn’t work like that. Take charge of reality by understanding what needs to happen before improvement can begin.
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Sprocket Websites
5/2/2025
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AI for your SEO? You may already be doing this:
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Sprocket Websites
5/1/2025
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Some couldn’t wait to jump in. Others are avoiding it like the plague. Whatever your views, artificial intelligence is here, so let’s look at how AI might enhance our businesses.
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Sprocket Websites
4/30/2025
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In today's Sprocket Report: Using AI for your SEO and the pros and cons of custom websites. Read more: https://bit.ly/3GxNHJe
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Sprocket Websites
4/29/2025
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Some of these stats from 2024 are eye-opening. While no one can predict the future, this gives businesses some indications of where we're going with AI.
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Sprocket Websites
4/28/2025
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When did you last really look at the Search Engine Results Page (SERP)? Google rolls out updates so subtly that we rarely even notice what’s evolving, but the changes are huge.
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Sprocket Websites
4/25/2025
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Are you making your customers work too hard? That ticks them off, and your losing business because of it.
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Sprocket Websites
4/24/2025
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Email marketing is still a top choice in the marketing world. The problem? Getting the email addresses in the first place. Using social media can make the difference.
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Sprocket Websites
4/23/2025
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No surprise, content is the biggest use of AI, but there are some other marketing tasks that people are using:
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Sprocket Websites
4/22/2025
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