Current predictions have 2023 global holiday online sales set to reach around $1.2 trillion compared with $1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly return policies and the use of AI to drive personalized service, promotions and commerce experiences.

Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game.

Learn to communicate risks, align metrics and navigate instances when SEO advice is disregarded in favor of business priorities.

While you may have already explored the capabilities of ChatGPT, Bard or another AI-enhanced tool to generate content for a new email, brainstorm topics for your next blog article—or to gain efficiency in another digital advertising task—there’s a variety of benefits you may not have tapped into, or even thought of yet. One thing is for certain, all of these advancements in AI promise at least one thing to advertisers: massive time-savings.

These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.

But. Even though Google doesn’t use SEO scores for ranking, Mueller said some of these scores could be useful for finding actual issues.