The public and experts are far apart in their enthusiasm and predictions for AI. But they share similar views in wanting more personal control and worrying regulation will fall short.

You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping?

It’s not you — it’s your email strategy. 

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide.

There is a lot of talk about AI’s impact on digital marketing, but you need data to know if that talk is accurate. While there is a lot of data about it available, much is at least two years old. The speed of AI evolution since ChatGPT was unveiled in 2021 means those statistics are only good for showing how much things have changed.

Here is the most recent data about marketers’ attitudes toward and use of AI.

"I do believe that an embarrassing amount of what makes people successful is attitude," Jassy wrote in the post.

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report.