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Tuesday, March 19, 2024

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How to protect against and benefit from generative AI hallucinations

How to protect against and benefit from generative AI hallucinations

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them.

The war on DEI is hitting marketing and hurting business

The war on DEI is hitting marketing and hurting business

In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this to “maximize shareholder value.” I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion.

One of the areas hit first and hardest by these layoffs was these companies’ DEI efforts. At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry.

What is on-page optimization?

What is on-page optimization?

Learn the essentials of on-page optimization to strengthen your website's SEO foundation and boost your organic visibility.

Website Writing: 7 Tips and Strategies for Effective Online Content

Website Writing: 7 Tips and Strategies for Effective Online Content

The internet remains one of the best places to conduct business. Websites not only attract new customers but also give you the chance to sell to people directly, making website writing a powerful sales tool.

Below, we explain how to write for the web like a professional. We’ll discuss how website-content writing differs from other writing and share a list of practical, hands-on ways to improve your online copywriting.

 

 

How to craft killer CTAs that convert B2B prospects

How to craft killer CTAs that convert B2B prospects

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak.

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EasyDNNSocialStream

Could be a useful mnemonic for your marketing team:
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Sprocket Websites
3/18/2024
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Happy St. Patrick's Day! A slice of Irish soda bread would be delicious right now!
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Sprocket Websites
3/17/2024
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How are you using LinkedIn for your business and/or career?
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Sprocket Websites
3/16/2024
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Businesses (and all of us, really) will need to stay alert to AI fibbing.
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Sprocket Websites
3/15/2024
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Everyone and their mother have mobile phones in their pockets, but judging by the number of bad mobile websites, it's hard to believe. Is yours one of the annoying ones?
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Sprocket Websites
3/14/2024
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An interesting development...
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Sprocket Websites
3/13/2024
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A good quote about your email audience to remember: "They will usually tolerate messages that are the right message at the wrong time. They won’t tolerate a flood of irrelevant or low-quality emails."
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Sprocket Websites
3/12/2024
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SEO has come a long way over the years and there's more to focus on besides PageRank:
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Sprocket Websites
3/11/2024
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Mistakes can happen and we need to be okay with that. But it's also a good idea to work at making fewer mistakes going forward.
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Sprocket Websites
3/10/2024
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Consumers need more than a 'Buy Now!" button.
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Sprocket Websites
3/9/2024
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