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Friday, December 9, 2022

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Drive more revenue now: Customer-focused strategies to boost conversion rates

Drive more revenue now: Customer-focused strategies to boost conversion rates

The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?”

Optimizing your conversion rates with a customer-focused mindset is a great place to start. Here are four quick tips to drive higher conversions (and an invitation for a behind-the-screen tour of the highest-converting verification platform on the market).

Amazon holiday shopping outlook: A guide for advertisers

Amazon holiday shopping outlook: A guide for advertisers

We dug deep into the more than $400 million in Amazon ad spend under management annually to: 

  • Quantify what we’ve seen in the past and better estimate what might happen this go around.
  • Help brands better understand how performance for Amazon ads shifts over the course of the holiday shopping season.
22 Benefits of Social Media for Business

22 Benefits of Social Media for Business

If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

10 Ways to Improve Your Social Signals for SEO

10 Ways to Improve Your Social Signals for SEO

The connection between social signals and SEO is an indirect relationship, meaning improved social signals will not result in higher ranking positions. However, the efforts to improve social media visibility are certainly correlated to our SEO efforts, which is why the relationship is important for digital marketers to leverage.

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