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Monday, September 25, 2023

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Here's the latest goings-on around the web, the industry, and town!

Talking Points

Holiday online sales likely to remain flat YoY

Holiday online sales likely to remain flat YoY

Current predictions have 2023 global holiday online sales set to reach around $1.2 trillion compared with $1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly return policies and the use of AI to drive personalized service, promotions and commerce experiences.

How to use AI in digital advertising

How to use AI in digital advertising

While you may have already explored the capabilities of ChatGPT, Bard or another AI-enhanced tool to generate content for a new email, brainstorm topics for your next blog article—or to gain efficiency in another digital advertising task—there’s a variety of benefits you may not have tapped into, or even thought of yet. One thing is for certain, all of these advancements in AI promise at least one thing to advertisers: massive time-savings.

Google: Don’t worry about SEO tool scores

Google: Don’t worry about SEO tool scores

But. Even though Google doesn’t use SEO scores for ranking, Mueller said some of these scores could be useful for finding actual issues.

RSS

EasyDNNSocialStream

Planning to run some Meta or Google ads? Here's a point to keep in mind: "Meta Ads and Google Ads both treat your daily budget as an average daily budget, not a maximum daily budget."
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9/24/2023
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If you’re disappointed with your email marketing results, it’s time to review what you have now and rework it using the latest proven techniques. Read on as we spill the “secret sauce.”
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Sprocket Websites
9/23/2023
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While we've been offered everything pumpkin spice for a while already, tomorrow is the actual first day of Autumn.
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Sprocket Websites
9/22/2023
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If you’re working with a skimpy, unfinished business plan, you may be sabotaging your marketing plans by making decisions based on faulty conclusions.
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Sprocket Websites
9/21/2023
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I don't really read graphic novels, but I know some folks love them. And I'm all for bringing Agatha Christie to new audiences.
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Sprocket Websites
9/20/2023
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The latest Sprocket Report is out! This week it's all about SEO - The first steps to take and especially about Google Business Profile. Check it out: https://bit.ly/3RrGxK4
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Sprocket Websites
9/19/2023
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You'd think by now all marketing decisions would start with "Why?" but apparently we need to keep reminding ourselves.
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Sprocket Websites
9/18/2023
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Time for retailers to set their expectations.
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Sprocket Websites
9/17/2023
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When young adults are too comfortable in the family home to strike out on their own we call it “failure to launch.” Businesses, too, get stuck where they feel safe and stop progressing.
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Sprocket Websites
9/16/2023
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Happy New Year to those who are celebrating:
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Sprocket Websites
9/15/2023
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