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Tuesday, January 18, 2022

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The most popular Yelp search filters

The most popular Yelp search filters

While the most common filter, “Open Now,” isn’t surprising, the data can inform local business owners of what consumers prioritze as they browse different business categories.

How expired landing pages kill your Google rankings

How expired landing pages kill your Google rankings

Soft 404s can lead to a poor user experience, fewer conversions and impact your site's visibility more than the loss in PageRank from maintaining them. Here's how to properly deal with expired landing pages.

6 Marketing Trends to Prepare For in 2022

6 Marketing Trends to Prepare For in 2022

Marketing professionals have always lived in a world where consumers' preferences are constantly evolving and they are forced to adapt. In the past year, marketers have done so in spades, rolling with the abrupt suspension of in-person events, a massive shift toward digital marketing, and -- for many -- reduced budgets. 

Google rolling out new map and local interface in search

Google rolling out new map and local interface in search

Google has confirmed with Search Engine Land that the search company is rolling out a new local pack and map design in the Google Search results. The new design moves the map to the right side of the local search results, often called a “local pack,” for the desktop search results.

Use These Call to Action Examples to Drive Customer Action

Use These Call to Action Examples to Drive Customer Action

Converting visitors into leads is exactly what businesses want. But it’s no walk in the park. One proven way to drive sign-ups is by creating calls to action or CTA. There are many effective calls to action examples that can boost conversion rates.

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