What is it to hack growth? Growth hacking has only been around for a few years and is spreading like wildfire. But, while it has become a buzzword in marketing circles, many still don’t understand what it means or why it works.

“That sounds like a great idea, but what does the data tell us?” In recent years, the principle of evidence-based advertising has taken hold of the industry, bringing the tension between advertising as a science and an art to the foreground. For some, like Professor of Marketing Science Byron Sharp, the answer is clear: in the world of Big Data, evidence must take precedence over conventional wisdom. But what exactly is evidence, and how is it best used?

Small businesses are being impacted due to coronavirus and precautions to protect against the effects of the COVID-19 disease.  The disruption is rippling across the economy and affecting businesses of all sizes. But small businesses immediately felt the impact. Governments and large corporations are responding with programs and announcements.

This article contains a list of coronavirus resources and information vital to small businesses.

Since many businesses will be considering their own communications, in this post, we're collating examples from different sectors, which we hope you will find useful. At the moment, the advisories seem to have been published, for the most part, by the largest companies, but we expect to see them across all companies in time.

The new epidemic brought a lot of uncertainty into everyone’s day-to-day lives. It’s time to set panic aside, look at the facts and numbers that matter for your B2B company and find your way through the chaos.

Audit your prospecting tactics and targeting to put thought behind how to minimize COVID-19’s effect on your typical marketing traffic.