Folks today get their internet questions answered by chatbots and AI summaries instead of reading full blog posts. That means your blog needs to be cited by AI, and there are new writing rules to follow.

Business blogging is still important to your online visibility, and it’s so stinkin’ easy to get AI to write posts for you. But here’s why this really should be a human task:

You have no doubt heard the marketing advice to “tell your business story.” While that’s a great way to engage customers and differentiate your brand, today it is AI telling your story. Are you feeding it the right one?

Since we first wrote about expert roundups, the digital landscape has changed exponentially. But human insight is more valuable than ever, which is why expert roundups have evolved instead of becoming extinct.

Sure, your business has a brand. But a casual branding relationship isn’t going to cut it in today’s digital marketing world. Read on to find out what you’re missing and how to fix it.

A decade ago, marketing experts advised all websites should be mobile-friendly, but some business owners argued that their customers primarily used desktop computers. So what’s the story today?

Online marketing, as it has long been practiced, is undergoing a revolution, but the shift is not as drastic as you might fear. Fully embracing E-E-A-T guidelines is the way to stay ahead.

Creating effective Facebook and Instagram ads is less about graphic design expertise than it is about moving quickly to create something that will stand out in crowded feeds. Canva can help with that!

Just as business owners were getting comfortable with updating their websites for SEO, warnings started appearing about AEO and GEO. So, what exactly are these acronyms, and how are they affecting digital marketing?

Your customers ask you questions. Your vendors ask you questions. Your team asks you questions. But are you asking yourself these two very important questions?