Last time, we talked about setting New Year’s goals, but to hit your targets, you must start with a good aim. Drafting – and following – a Mission Statement improves that aim.

When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps:

Tossing out the old year calendar is so satisfying! Now, what great things can we accomplish before December rolls around again? Find out what Sprocket is going to do and maybe get inspired yourself!

A shop or office with peeling paint and burned-out light bulbs doesn’t inspire folks to do business with you. Neither does a poorly maintained website. So is it time for a refresh?

While there’s always something new, not every change is essential for the average small biz owner to embrace immediately. Here’s a quick look to see what might affect you:

Way back in 2015, I wrote about how LinkedIn upgraded its reporting, but so much has changed since. In fact, they improved their analytics again earlier this year. Here are the highlights:

Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses:

Traditionally, folks like to start fresh in the new year and that includes their business websites. We have identified five elements for you to focus on in 2023. 

Like us, you are probably involved with a not-for-profit close to your heart. One way you can support them this Giving Tuesday is to help build their online community. 

Back in 2015, I just rolled my eyes when I read that “Pinterest is the new Google,” but for certain industries, this is absolutely true. Should your business focus on Pinterest?