We have been talking a lot about how to create a Facebook (or Meta) ad and how to track that ad’s effectiveness, but let’s take a step back and think about your ad’s audience.

When an entrepreneur is just starting out and there is simply no money, a free website may be the only option. But know the trade-offs and plan to trade up as soon as possible.

Facebook Ads is loaded with reports and last time we gave a brief overview of what you’ll find. Today, we’ll look at our actual numbers and make some decisions.

Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, it’s time to reconsider.

The only way to tell if your ad is working is to measure. Fortunately, Meta (or Facebook, if you prefer) measures your ad a zillion ways. Now, you just have to read them all!

Friend, client, and evolutionary astrologer Gaye Mack was just published in her industry magazine. Congratulations! And a great object lesson in internet marketing. When you have news (big or small), here's what you do: 

Clients are intelligent men and women, successful in their chosen fields. When they refuse marketing advice, we take the time to explain it in a different way.

After tweaking the graphics and studying the search term data, we were ready to create our Meta (Facebook) ad. Follow along to see why we made the choices we did.

Because content creation is important to both your website’s SEO and to your social media marketing, don’t hesitate to mine content you have already published.

Facebook ads, billboards, YouTube commercials – while they’re all advertisements, they each have their own best practices. So, what do the experts suggest for a winning FB ad?