December brings out the analyst in all of us as we look over the past months to plan for the coming year. Our Sprocket Report research reveals that the most-read articles of 2020 were a very mixed – and representative - bag.

What’s the magic trick that gets all the balls rolling in the right direction when you are launching your small business?  The trick is:  There are no tricks. 

When the coronavirus ended large business gatherings, many conferences went online. Now that we’ve all attended a few – and are facing maybe another year of them – let’s recap the pros and cons and plan for the future. 

Since the whole point of digital marketing is to be found by customers, if you are ignoring Google My Business, you are only hurting yourself – and your business. It’s free and simple, so just take care of it already. Read on for the whys and hows:

Last time, we talked about how Not-For-Profit groups could continue connecting with their audiences virtually, but For-Profit businesses also need to stay in touch. Here are some suggestions for...

When the present has been upended and the future is so unclear, many small biz owners want more of a digital presence. But the challenges of technology and cost can...

“Give Me Your Money” is the action all businesses ultimately call for if they want to stay in business, but...

Plenty of business bad news is being reported. But let’s focus on what’s good. We are all currently taking part in a grand online experiment, so ...

I’m all for taking risks and trying new things, but when it comes to your business website, it’s a waste money and time to start building your website before ...

Marketing works. You know marketing works because when you sit in front of the tv late at night watching restaurant commercials you say to yourself: "By golly, do I have a taste for deep-fried chicken wings right now!" But creating the urge to buy...