If you’re working with a skimpy, unfinished business plan, you may be sabotaging your marketing plans by making decisions based on faulty conclusions

For many business owners, investing in monthly marketing services sounds like a risk too great to take. Here’s how we are meeting the challenge to neutralize that risk.

The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event:

What’s your goal? “Make money” surely is every business owner’s goal. But stopping there is a short-sighted mistake that will limit you in the long run. Here’s why:

Last time, we talked about setting New Year’s goals, but to hit your targets, you must start with a good aim. Drafting – and following – a Mission Statement improves that aim.

Working from home is still work, which still causes stress. Set yourself up for a productive day by planning ahead the day before.

Of course you want to start your next marketing campaign immediately, but hold on there! You’re wasting your money if you don’t establish this solid base. 

As we deal with this pandemic’s two-step-forward-one-step-back progress, it is increasingly obvious that doing business online isn’t going away any time soon. How well is your website meeting the challenge?

The book “If It Wasn’t for the Customers I Would Really Like this Job” was published in 2011 and back in 1994, the “Clerks” movie said the same, albeit less politely. But we should really be thankful for our difficult-to-please clients.

Seven years ago we wrote an article about handling stress in the work place. After an entire year of COVID-19 living, it’s amusing to think how innocent we were in 2013 and how the need to handle business stress is more important than ever.