What Sprocket Clients and Colleagues Read During the Past (Weird) Year What Sprocket Clients and Colleagues Read During the Past (Weird) Year The Sprocket Report Kate Gingold / Monday, December 28, 2020 0 146 Article rating: 3.0 December brings out the analyst in all of us as we look over the past months to plan for the coming year. Our Sprocket Report research reveals that the most-read articles of 2020 were a very mixed – and representative - bag. Read more
Face-Palming Tips of Successful Small Business Owners Face-Palming Tips of Successful Small Business Owners Breanne Bannon / Tuesday, November 24, 2020 0 205 Article rating: 3.0 What’s the magic trick that gets all the balls rolling in the right direction when you are launching your small business? The trick is: There are no tricks. Read more
The Virtual Conference - Yes, You Can Be Pants-less, But Is It Worth Your Time? The Virtual Conference - Yes, You Can Be Pants-less, But Is It Worth Your Time? The Sprocket Report Kate Gingold / Monday, November 2, 2020 0 365 Article rating: 4.0 When the coronavirus ended large business gatherings, many conferences went online. Now that we’ve all attended a few – and are facing maybe another year of them – let’s recap the pros and cons and plan for the future. Read more
Claim and Update Your Google My Business Profile For Better SEO Claim and Update Your Google My Business Profile For Better SEO The Sprocket Report Kate Gingold / Monday, August 24, 2020 0 348 Article rating: 4.0 Since the whole point of digital marketing is to be found by customers, if you are ignoring Google My Business, you are only hurting yourself – and your business. It’s free and simple, so just take care of it already. Read on for the whys and hows: Read more
Spice up Virtual Biz Events When Face-to-Face Meetings Are Out Spice up Virtual Biz Events When Face-to-Face Meetings Are Out The Sprocket Report Kate Gingold / Monday, August 10, 2020 0 341 Article rating: 4.0 Last time, we talked about how Not-For-Profit groups could continue connecting with their audiences virtually, but For-Profit businesses also need to stay in touch. Here are some suggestions for... Read more
How the Tech-Averse Can Re-Imagine Their Business Online How the Tech-Averse Can Re-Imagine Their Business Online Kate Gingold / Tuesday, July 7, 2020 0 326 Article rating: 3.0 When the present has been upended and the future is so unclear, many small biz owners want more of a digital presence. But the challenges of technology and cost can... Read more
Pump Up Any Website's Less-Than-Exciting Call To Action Pump Up Any Website's Less-Than-Exciting Call To Action The Sprocket Report Kate Gingold / Monday, June 29, 2020 0 347 Article rating: 4.0 “Give Me Your Money” is the action all businesses ultimately call for if they want to stay in business, but... Read more
How to Capitalize on the Huge Progress Coronavirus is Forcing Us To Make How to Capitalize on the Huge Progress Coronavirus is Forcing Us To Make The Sprocket Report Kate Gingold / Monday, April 20, 2020 0 1391 Article rating: 4.0 Plenty of business bad news is being reported. But let’s focus on what’s good. We are all currently taking part in a grand online experiment, so ... Read more
Line Up Those Ducks Before Building Your New Website Line Up Those Ducks Before Building Your New Website DIY Sprocket Solutions Breanne Bannon / Tuesday, April 14, 2020 0 373 Article rating: 3.0 I’m all for taking risks and trying new things, but when it comes to your business website, it’s a waste money and time to start building your website before ... Read more
You Need More than Marketing to Complete the Sale You Need More than Marketing to Complete the Sale The Sprocket Report Kate Gingold / Wednesday, March 4, 2020 0 453 Article rating: 2.0 Marketing works. You know marketing works because when you sit in front of the tv late at night watching restaurant commercials you say to yourself: "By golly, do I have a taste for deep-fried chicken wings right now!" But creating the urge to buy... Read more