If social media marketing has you working your fingers to the bone with meager success, it’s time to rethink your content and jump on the personalization trend.

Every business has a website, but few truly capitalize on the potential for engaging past customers and encouraging new ones. Here are some features to consider adding:

Customer testimonials and reviews are perfect, custom-made marketing tools. So are you encouraging customer reviews and putting them to work for you?

A website’s objective is to help customers find the business that provides what they need and then guide them to purchase. So make it easy for them to do that!

Wondering what exactly an “AI chatbot” is and how one might be used on your business website? Here’s a quick overview:

What's referred to as “Artificial Intelligence” is being built into many aspects of running your business. Wonder what AI tools business managers are already using?

‘Twas the week before Christmas, and all through the office
Every creature was stirring, ticked off by the thoughtless.
When, what to our wondering ears should appear,
But a customer rep, smiling through her headgear.

We have been talking a lot about how to create a Facebook (or Meta) ad and how to track that ad’s effectiveness, but let’s take a step back and think about your ad’s audience.

Clients are intelligent men and women, successful in their chosen fields. When they refuse marketing advice, we take the time to explain it in a different way.

While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review: