Everyone knows what “ASSUME” really means, so you should always spell out the details for your customers. Even after a year of uncertainty, COVID-related changes are still happening, so here’s a checklist for keeping your patrons informed:

The book “If It Wasn’t for the Customers I Would Really Like this Job” was published in 2011 and back in 1994, the “Clerks” movie said the same, albeit less politely. But we should really be thankful for our difficult-to-please clients.

3 minute reading time

With a past year unlike any other, you may question whether blog-writing is a pre-pandemic marketing practice that is now obsolete. If you are asking in order to justify your poor blogging record, we have some bad news for you. 

Are you aware of how modern buying habits are clashing with traditional branding practices? Here’s a tree removal story to explain what we mean. 

Tired of this pandemic situation? Raise a gloved and sanitized hand if you are! But we need to keep doing business, so the next step...

Since stay-at-home directives spanned the country, people have been online more than ever. But are they hearing from you? Being in contact with them is vitally important both right now and ...

Marketing works. You know marketing works because when you sit in front of the tv late at night watching restaurant commercials you say to yourself: "By golly, do I have a taste for deep-fried chicken wings right now!" But creating the urge to buy...

Say you run a biker bar and a customer walks in. Saying “Can I help you?” while cracking your knuckles threateningly...

We still get requests for “some SEO” as if you could order it by the pound. Getting a handle on the concepts will help your website and keep it safe from unscrupulous “experts.”

All marketing gurus during the past few years have exhorted business and not-for-profit managers to upgrade their old websites to mobile-friendly ones. Many pooh-poohed the need and claimed their customers weren’t mobile users. Were they right all along?