Whether it’s in romance or commerce, people hate being sold a bill of goods. Still, they are in love with buying and your marketing technique is important to winning customers over. 

On the internet, your rival is not just the shop down the street but also mega-stores around the world. When the playing field is so not level, how can small biz compete?

The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did!

Just like clothing and home design, websites have trends as well. Take a look at these design elements that will keep your site looking up-to-date. 

Everyone knows what “ASSUME” really means, so you should always spell out the details for your customers. Even after a year of uncertainty, COVID-related changes are still happening, so here’s a checklist for keeping your patrons informed:

The book “If It Wasn’t for the Customers I Would Really Like this Job” was published in 2011 and back in 1994, the “Clerks” movie said the same, albeit less politely. But we should really be thankful for our difficult-to-please clients.

3 minute reading time

With a past year unlike any other, you may question whether blog-writing is a pre-pandemic marketing practice that is now obsolete. If you are asking in order to justify your poor blogging record, we have some bad news for you. 

Are you aware of how modern buying habits are clashing with traditional branding practices? Here’s a tree removal story to explain what we mean. 

Tired of this pandemic situation? Raise a gloved and sanitized hand if you are! But we need to keep doing business, so the next step...

Since stay-at-home directives spanned the country, people have been online more than ever. But are they hearing from you? Being in contact with them is vitally important both right now and ...