Why a Blog Is Still Vital to Growing Your Business - Even in 2021 Why a Blog Is Still Vital to Growing Your Business - Even in 2021 Was blogging was one of your New Year's resolutions -- last year? Kate Gingold / Tuesday, January 5, 2021 0 370 Article rating: 3.0 3 minute reading time With a past year unlike any other, you may question whether blog-writing is a pre-pandemic marketing practice that is now obsolete. If you are asking in order to justify your poor blogging record, we have some bad news for you. Read more
Why You Need to Be on Hand BEFORE your Customer Looks for You Why You Need to Be on Hand BEFORE your Customer Looks for You The Sprocket Report Kate Gingold / Monday, October 5, 2020 0 574 Article rating: 4.0 Are you aware of how modern buying habits are clashing with traditional branding practices? Here’s a tree removal story to explain what we mean. Read more
Today, Use Marketing to Catch the Eye and Warm the Heart Today, Use Marketing to Catch the Eye and Warm the Heart The Sprocket Report Kate Gingold / Monday, May 4, 2020 2 460 Article rating: 3.0 Tired of this pandemic situation? Raise a gloved and sanitized hand if you are! But we need to keep doing business, so the next step... Read more
How Do You Reach Customers When COVID-19 Interrupts Your Business? How Do You Reach Customers When COVID-19 Interrupts Your Business? The Sprocket Report Kate Gingold / Monday, March 23, 2020 0 974 Article rating: 4.0 Since stay-at-home directives spanned the country, people have been online more than ever. But are they hearing from you? Being in contact with them is vitally important both right now and ... Read more
You Need More than Marketing to Complete the Sale You Need More than Marketing to Complete the Sale The Sprocket Report Kate Gingold / Wednesday, March 4, 2020 0 475 Article rating: 2.0 Marketing works. You know marketing works because when you sit in front of the tv late at night watching restaurant commercials you say to yourself: "By golly, do I have a taste for deep-fried chicken wings right now!" But creating the urge to buy... Read more
You Only Get One Shot at a Great First Impression You Only Get One Shot at a Great First Impression DIY Sprocket Solutions Breanne Bannon / Tuesday, February 18, 2020 0 612 Article rating: 4.0 Say you run a biker bar and a customer walks in. Saying “Can I help you?” while cracking your knuckles threateningly... Read more
Demystifying Search Engine Optimization Demystifying Search Engine Optimization The Sprocket Report Kate Gingold / Monday, November 5, 2018 0 1454 Article rating: 3.0 We still get requests for “some SEO” as if you could order it by the pound. Getting a handle on the concepts will help your website and keep it safe from unscrupulous “experts.” Read more
Are Your Customers Mobile Website Users or Not? Are Your Customers Mobile Website Users or Not? The Sprocket Report Kate Gingold / Monday, November 21, 2016 0 2970 Article rating: No rating All marketing gurus during the past few years have exhorted business and not-for-profit managers to upgrade their old websites to mobile-friendly ones. Many pooh-poohed the need and claimed their customers weren’t mobile users. Were they right all along? Read more
Ways to Lose Mobile Users – FAST Ways to Lose Mobile Users – FAST DIY Sprocket Solutions Breanne Bannon / Friday, January 15, 2016 0 3199 Article rating: No rating Here, in the age of mobile internet, you may think that it’s nearly impossible to lose mobile readers. Well, you’d be wrong about that. Even though a vast majority of people are checking in while on the go, an increasing number of people are getting fed up with certain annoyances associated with reading articles or visiting websites when using their phones. What are these huge annoyances? Read more
Top Mistakes of People Who Have Just Started Social Selling Top Mistakes of People Who Have Just Started Social Selling DIY Sprocket Solutions Breanne Bannon / Friday, October 9, 2015 2 2871 Article rating: 5.0 There are countless businesses on social media at this point –both new and old to the game by now. When businesses decide to take the step to use their social media platforms as a selling tool, there are some common mistakes that people seem to make again and again. Before you jump the gun, take a look at some of the biggest offenses of businesses who have just started in the social selling game. Read more