Social Selling Do's and Don'ts for Small - Or Any Sized -Businesses Social Selling Do's and Don'ts for Small - Or Any Sized -Businesses Breanne Bannon / Tuesday, September 26, 2023 0 366 Article rating: 4.0 Social Selling absolutely is not sales pitches on social media. Instead, social selling is all about building trust and relationships that lead to a purchase. Here’s what to do – and not do – for success: Read more
Poor Search Engine Results? Look at What You Have Compared to What You Need. Poor Search Engine Results? Look at What You Have Compared to What You Need. Kate Gingold / Monday, September 4, 2023 0 357 Article rating: 4.0 Last week was our webinar, Getting Found Online in 2023, which outlined the steps to improve your website’s SEO. Here’s how you can use the replay as a checklist for the tasks you still need to do: Read more
A Brief History of the Facebook “Like” Button and its Effect on Marketing A Brief History of the Facebook “Like” Button and its Effect on Marketing Breanne Bannon / Tuesday, August 29, 2023 0 566 Article rating: 4.0 They used to say a “dog year” was equal to seven human years. I suspect it’s the reverse for “social media marketing years” because of the bewildering speed of updates. How much do you recall about Facebook? Read more
SEO, Social Media Marketing, and Content Marketing - Why Your Business Needs All Three SEO, Social Media Marketing, and Content Marketing - Why Your Business Needs All Three Breanne Bannon / Tuesday, August 1, 2023 0 554 Article rating: 4.0 If you’re running a business, you have certainly heard about SEO, social media marketing, and content marketing. But how sure are you about what this means and what you should do? Read more
Walk Through How We Set up A/B Tests for Our Meta (Facebook) Ad Walk Through How We Set up A/B Tests for Our Meta (Facebook) Ad Twelfth in a series Kate Gingold / Monday, June 12, 2023 0 341 Article rating: 4.0 After tweaking the graphics and studying the search term data, we were ready to create our Meta (Facebook) ad. Follow along to see why we made the choices we did. Read more
Congratulations on Choosing Facebook Ads! Now, Which of the 13 Types Do You Want? Congratulations on Choosing Facebook Ads! Now, Which of the 13 Types Do You Want? Tenth in a series Kate Gingold / Monday, May 15, 2023 0 420 Article rating: 4.0 There are good reasons to run Facebook ads while working on your website’s SEO, but how do you pick the right one for your marketing strategy? Read more
Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Breanne Bannon / Tuesday, May 9, 2023 0 533 Article rating: 3.0 For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know: Read more
A Good Marketing Plan is at the Heart of Every Successful Event A Good Marketing Plan is at the Heart of Every Successful Event Kate Gingold / Tuesday, February 28, 2023 0 336 Article rating: 4.0 The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event: Read more
What to Keep in Mind When Adding Hashtags to your Facebook Posts What to Keep in Mind When Adding Hashtags to your Facebook Posts Breanne Bannon / Tuesday, February 14, 2023 0 481 Article rating: 3.0 Hashtags have been around since 2007, but how important are they in 2023? Read on to learn whether you should still be using hashtags in your social media marketing. Read more
How Do You Figure Out Which Social Network is Best for Your Business? How Do You Figure Out Which Social Network is Best for Your Business? Breanne Bannon / Tuesday, January 17, 2023 0 421 Article rating: 4.0 When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps: Read more