It’s that time of the year when many organizations hope folks will attend their fun events. If only they thought through their digital promotion better!

If social media marketing has you working your fingers to the bone with meager success, it’s time to rethink your content and jump on the personalization trend.

If your organization has a presence on social media, do you know why? If you haven’t first set goals and then measured the results, you’re just wasting valuable resources.

Yes, you have a lot on your plate, but is just going through the motions of your social media tasks helping your business – or hurting it?

Facebook is still one of the top social media platforms for businesses, but there have been a lot of changes since we wrote about free marketing tools in 2016. Here’s an update:

X (formerly Twitter) advertising can be effective for small businesses in driving engagement and boosting sales, but it can also feel intimidating. Here is a quick overview for your consideration:

When a small business budget can’t stretch any further, the small biz owner looks for free tools to help with social media marketing. Here’s an update to some tools I reviewed in 2016.

You probably already know the answer to this, but let’s also talk about the audience your business wants to engage with before you jump on a social media platform.

While you read all the chatter on social media marketing, you might be wondering if it's all just hype. Regardless of the various “expert” opinions, what’s most important is how YOUR bottom line is doing.

Eight years ago, I wrote about what social media marketing trends were being predicted for 2016 and thought it might be interesting to see how much has – or hasn’t – changed since.