While social media is important to business marketing, the return on investment varies when the “investment” ranges from free to thousands of dollars a month. How does the smaller business owner figure it out?

Writing web content is important, but your work doesn’t stop when you hit “publish.” For your content to make an impact, it needs to be seen, shared, and engaged with. That’s where a well-organized social media strategy comes in.

Social media marketing can be powerful, but it's hard to find time to post. And it’s anyone’s guess what actually works. If this sounds like your organization, here’s your quick, updated master class.

It’s that time of the year when many organizations hope folks will attend their fun events. If only they thought through their digital promotion better!

If social media marketing has you working your fingers to the bone with meager success, it’s time to rethink your content and jump on the personalization trend.

If your organization has a presence on social media, do you know why? If you haven’t first set goals and then measured the results, you’re just wasting valuable resources.

Yes, you have a lot on your plate, but is just going through the motions of your social media tasks helping your business – or hurting it?

Facebook is still one of the top social media platforms for businesses, but there have been a lot of changes since we wrote about free marketing tools in 2016. Here’s an update:

X (formerly Twitter) advertising can be effective for small businesses in driving engagement and boosting sales, but it can also feel intimidating. Here is a quick overview for your consideration:

When a small business budget can’t stretch any further, the small biz owner looks for free tools to help with social media marketing. Here’s an update to some tools I reviewed in 2016.