Recent changes will affect how your business uses Facebook. If it hasn’t already affected you, it soon will as the updates roll out. Here’s what’s happening:

Both you and your followers will be busy over the upcoming holidays. But while YOU may not have time to post, THEY will still be looking at their social media. Here are some tips for scheduling posts now for folks to read later.

Creating effective Facebook and Instagram ads is less about graphic design expertise than it is about moving quickly to create something that will stand out in crowded feeds. Canva can help with that!

When you’re busy running a company, it’s difficult to also keep up with the demands of social media. Instead, outsourcing your social media marketing may be the smart move.

While other platforms are popular, since 71% of Americans are on Facebook, your business should be there, too. But how many of these little mistakes are you making?

There are more social platforms than ever and they are constantly changing. New features, algorithm shifts, redesigned interfaces, and policy updates – it can be overwhelming. But it’s also full of opportunity!

A common question we hear when helping clients with their marketing is: “Is this good enough?” The short answer is: “Only for now.” Marketing isn’t a one-and-done task. It’s an ongoing process that evolves along with your business.

While social media is important to business marketing, the return on investment varies when the “investment” ranges from free to thousands of dollars a month. How does the smaller business owner figure it out?

Writing web content is important, but your work doesn’t stop when you hit “publish.” For your content to make an impact, it needs to be seen, shared, and engaged with. That’s where a well-organized social media strategy comes in.

Social media marketing can be powerful, but it's hard to find time to post. And it’s anyone’s guess what actually works. If this sounds like your organization, here’s your quick, updated master class.