X (formerly Twitter) advertising can be effective for small businesses in driving engagement and boosting sales, but it can also feel intimidating. Here is a quick overview for your consideration:

When a small business budget can’t stretch any further, the small biz owner looks for free tools to help with social media marketing. Here’s an update to some tools I reviewed in 2016.

You probably already know the answer to this, but let’s also talk about the audience your business wants to engage with before you jump on a social media platform.

While you read all the chatter on social media marketing, you might be wondering if it's all just hype. Regardless of the various “expert” opinions, what’s most important is how YOUR bottom line is doing.

Eight years ago, I wrote about what social media marketing trends were being predicted for 2016 and thought it might be interesting to see how much has – or hasn’t – changed since.

Social Selling absolutely is not sales pitches on social media. Instead, social selling is all about building trust and relationships that lead to a purchase. Here’s what to do – and not do – for success:

We held a webinar, Getting Found Online in 2023, which outlined the steps to improve your website’s SEO. Here’s how you can use the replay as a checklist for the tasks you still need to do:

They used to say a “dog year” was equal to seven human years. I suspect it’s the reverse for “social media marketing years” because of the bewildering speed of updates. How much do you recall about Facebook?

If you’re running a business, you have certainly heard about SEO, social media marketing, and content marketing. But how sure are you about what this means and what you should do?

After tweaking the graphics and studying the search term data, we were ready to create our Meta (Facebook) ad. Follow along to see why we made the choices we did.