Successful Online Selling Is a Lot Like Wooing a Lover Successful Online Selling Is a Lot Like Wooing a Lover Really, it is! Kate Gingold / Tuesday, October 12, 2021 0 59 Article rating: 3.0 Whether it’s in romance or commerce, people hate being sold a bill of goods. Still, they are in love with buying and your marketing technique is important to winning customers over. Read more
Pinterest Is the Best Of Marketing and the Worst of Marketing Pinterest Is the Best Of Marketing and the Worst of Marketing How do you decide if it's right for your business? Kate Gingold / Monday, February 22, 2021 0 454 Article rating: 4.0 With apologies to Charles Dickens (and with perhaps just a bit of hyperbole!), Pinterest truly is a marketing platform that may do nothing for your business – or everything! Here are some arguments to consider: Read more
How the Tech-Averse Can Re-Imagine Their Business Online How the Tech-Averse Can Re-Imagine Their Business Online Kate Gingold / Tuesday, July 7, 2020 0 724 Article rating: 3.0 When the present has been upended and the future is so unclear, many small biz owners want more of a digital presence. But the challenges of technology and cost can... Read more
How to Work Shoulder-to-Shoulder with your Digital Marketing Partners How to Work Shoulder-to-Shoulder with your Digital Marketing Partners The Sprocket Report Kate Gingold / Tuesday, April 28, 2020 0 856 Article rating: 3.0 Your web developer and social media manager should be your partners, not ... Read more
How Do You Reach Customers When COVID-19 Interrupts Your Business? How Do You Reach Customers When COVID-19 Interrupts Your Business? The Sprocket Report Kate Gingold / Monday, March 23, 2020 2 1322 Article rating: 4.0 Since stay-at-home directives spanned the country, people have been online more than ever. But are they hearing from you? Being in contact with them is vitally important both right now and ... Read more
Prep Your Facebook Page for the Holidays Prep Your Facebook Page for the Holidays The Sprocket Report Breanne Bannon / Wednesday, October 30, 2019 0 900 Article rating: 4.0 Most wonderful or not, it’s that time of year again. The holidays spur purchases from gifts and decorations to food and clothes. And where do people look for deals, specials, and inspiration? Why, on social media of course! So is your Facebook page ready? Read more
Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? Slow Growth? Is Your Marketing – or Your Biz Plan – to Blame? The Sprocket Report Kate Gingold / Monday, September 9, 2019 0 1918 Article rating: 4.0 All the hoopla surrounding chicken sandwiches in August got us thinking about business strategy. Entrepreneurs often underestimate the relationship between what they are offering and how they are marketing it, a mistake which can lead to disappointment. Read more
Have You Seen the Changes in these Facebook Tools? Have You Seen the Changes in these Facebook Tools? DIY Sprocket Solutions Breanne Bannon / Wednesday, September 4, 2019 0 3357 Article rating: 2.0 This is an update to "5 Things You Probably Didn’t Know You Could Do When Marketing on Facebook” dated 11/20/2013. When it comes to marketing your business on Facebook, things are constantly changing. Plenty has changed since we first wrote about these few things you can use for your marketing strategy. Here’s what’s out and what’s still in: Read more
You Need More than Tech to be Successful at Marketing You Need More than Tech to be Successful at Marketing The Sprocket Report Kate Gingold / Monday, July 29, 2019 0 984 Article rating: 4.0 Business coaches, graphic designers, content writers – we partner with all kinds of professionals when building websites. And they all share the same problem: unprepared clients sabotaging their own success. Does this sound familiar? Read more
Checklist for Marketing Your Summer Event Checklist for Marketing Your Summer Event The Sprocket Report Kate Gingold / Tuesday, June 25, 2019 0 1294 Article rating: 4.0 This is an update to "Key Web Elements for Event Planners" dated 4/15/2013.When your business or not-for-profit organization holds an event, you want to be sure to get the word out so it will be well-attended. Here’s a checklist you can use to remember the most important digital marketing opportunities. Read more