They used to say a “dog year” was equal to seven human years. I suspect it’s the reverse for “social media marketing years” because of the bewildering speed of updates. How much do you recall about Facebook?

If you’re running a business, you have certainly heard about SEO, social media marketing, and content marketing. But how sure are you about what this means and what you should do?

After tweaking the graphics and studying the search term data, we were ready to create our Meta (Facebook) ad. Follow along to see why we made the choices we did.

There are good reasons to run Facebook ads while working on your website’s SEO, but how do you pick the right one for your marketing strategy?

For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know:

The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event:

Hashtags have been around since 2007, but how important are they in 2023? Read on to learn whether you should still be using hashtags in your social media marketing.

When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps:

Tossing out the old year calendar is so satisfying! Now, what great things can we accomplish before December rolls around again? Find out what Sprocket is going to do and maybe get inspired yourself!

Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses: