Recent changes will affect how your business uses Facebook. If it hasn’t already affected you, it soon will as the updates roll out. Here’s what’s happening:

While other platforms are popular, since 71% of Americans are on Facebook, your business should be there, too. But how many of these little mistakes are you making?

Facebook Reels are usually short video clips, but using photos creatively is an inexpensive option for cash-strapped budgets to produce dynamic content that stands out.

While new social media platforms pop up constantly, Facebook continues to be a formidable marketing tool deserving your serious attention. Have you followed these best practices?

Very young officemates may think Facebook always had a choice of reactions, but it was wasn't that long ago that “Like” reigned supreme. Take a stroll down Facebook’s Memory Lane with me:

You probably already know the answer to this, but let’s also talk about the audience your business wants to engage with before you jump on a social media platform.

Did Facebook just update its algorithm? Maybe. Probably. And more changes will come. That’s why a Facebook page should be optimized just like a website. Is yours?

They used to say a “dog year” was equal to seven human years. I suspect it’s the reverse for “social media marketing years” because of the bewildering speed of updates. How much do you recall about Facebook?

Since the beginning of the year, we have been experimenting with Facebook (Meta) advertising and letting you look over our shoulder. There was a bump in our road, so take a look:

Facebook Ads is loaded with reports and last time we gave a brief overview of what you’ll find. Today, we’ll look at our actual numbers and make some decisions.