On the One Hand, SEO. On the Other Hand, Ads. Should You Choose One or Both? On the One Hand, SEO. On the Other Hand, Ads. Should You Choose One or Both? Nineth in a series Kate Gingold / Monday, May 1, 2023 0 157 Article rating: 4.0 Since our lead generator is an SEO audit, our team should be all in on SEO, right? Yet, we’re planning a Facebook ad campaign right now. Wondering why we would do that? Let us explain… Read more
A Quick Glance Back at the Digital Marketing Changes in 2022 A Quick Glance Back at the Digital Marketing Changes in 2022 Kate Gingold / Monday, December 12, 2022 0 404 Article rating: 4.0 Yes, Elon Musk spent most of the year monkeying around with Twitter, but for small biz owners, the following changes were more important to their businesses: Read more
Support your Website Optimization with On-The-Nose Social Media Support your Website Optimization with On-The-Nose Social Media Nineteenth in a series Kate Gingold / Monday, September 19, 2022 0 299 Article rating: 4.0 Prove to search engines that your website it the best result by building a strong and relevant social media presence that underscores your site’s importance. Here’s how: Read more
Should your Business Have a Facebook Page or Group? Should your Business Have a Facebook Page or Group? Breanne Bannon / Tuesday, July 5, 2022 0 375 Article rating: 3.0 One of the decisions small business owners need to make is whether to create a Facebook Page, start a Facebook Group, or just stick with their current Facebook Profile. Here are highlights of the differences: Read more
Best Practice Tips for Creating Successful Facebook Ads Best Practice Tips for Creating Successful Facebook Ads Twelfth in a series Kate Gingold / Monday, June 13, 2022 0 365 Article rating: 4.0 Facebook Ads are a great sandbox for experimenting with pay-to-play marketing. Start strong by applying this optimal mix of advice, which is both tried-and-true and up-to-date. Read more
Google Ads or Facebook Ads? Which Is Better for Your Business? Google Ads or Facebook Ads? Which Is Better for Your Business? Eleventh in a series Kate Gingold / Monday, May 30, 2022 0 415 Article rating: 3.0 Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose? Read more
Facebook Rebranding - What Does This Mean for Small Business Marketing? Facebook Rebranding - What Does This Mean for Small Business Marketing? Specifically, for YOUR Business Marketing Kate Gingold / Monday, November 1, 2021 0 693 Article rating: 3.0 Facebook changed its name in October of 2021. Wondering if the changes will impact how you use Facebook for social media marketing? Read more
Experiment with Facebook Ads to Boost Your Business Brand Experiment with Facebook Ads to Boost Your Business Brand Get in front of new eyeballs Breanne Bannon / Tuesday, May 11, 2021 0 802 Article rating: 4.0 Back when I had only a few weeks’ practice doing Facebook ads, I remember being impressed by the results. Since then, I have racked up years of experience creating and running Facebook ads for clients, so let me tell you what I have found: Results. Read more
How to Analyze and Act on Your Facebook Analytics How to Analyze and Act on Your Facebook Analytics Make your social media marketing efforts more strategic Kate Gingold / Monday, January 25, 2021 0 903 Article rating: 3.0 5 minute reading time Facebook continues to be an important marketing tool with 2.74 BILLION users. Do you know how to read your statistics and what to do with the info once you have read it? Read more
Facebook Is Re-Focusing on #Hashtags – So Should You, Too? Facebook Is Re-Focusing on #Hashtags – So Should You, Too? A trend to watch for in 2021 Breanne Bannon / Tuesday, January 19, 2021 0 1089 Article rating: 4.5 3 minute reading time In the second half of 2020, you may have noticed that Facebook was promoting the use of hashtags on posts by offering predictive text suggestions. Are you watching to see if it will take and wondering how to do it right for your business? Read more