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Beginners Guide to Facebook Marketing: Using Facebook to Benefit Your Business

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Breanne Bannon 0 3451 Article rating: 4.0

This is an update to "Facebook Frenzy" dated 11/14/2012.

With over two billion users, Facebook is by far the top social media network still to date and the potential for marketing your business should speak for itself.  If you’re new to Facebook, or Facebook marketing for your business, these are a few tips that you might not yet know about or you may want to try as they've proven successful for countless other businesses.

Quick Tips for Twitter Beginners

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Breanne Bannon 0 2396 Article rating: 4.0
This is an update to "Twitter Newbie" dated 10/17/2012.

If you're a business ready to take the plunge into marketing on Twitter, the task may seem daunting. Starting out, each follower counts in your task to grow your following and begin interacting with your target audience. Here's a bit of advice for those just starting: understand that it's going to take some time -keep trying and it will pay off. For businesses marketing online, as they all should be, Twitter is a great tool to use. It helps to get your name out there and make your postings visible to more and more people. Some people are even nice enough to share newsletters of yours, sales that you have going on, etc. with their own followers to give you a little extra boost. It's a great networking tool.

Facebook Boosted Posts vs Facebook Ads

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Breanne Bannon 0 2288 Article rating: 4.5

Facebook advertising is a large focus of many online marketing efforts currently. Marketers are tracking the benefits of advertising on Facebook, figuring out the best ways to post and evaluating what advertising methods are most lucrative and efficient. When it comes to Facebook advertising, the question that tends to come up is: What is better? Boosted posts or traditional Facebook ads?

Facebook: Not All Paid Advertising Should be Ads

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Breanne Bannon 0 2156 Article rating: 4.0

RIP to organic reach for businesses on Facebook. It is true that, if you want your content to be seen by customers, you’re going to have to pay to play. Even though social media marketing hasn’t been around all that long (if you consider roughly a decade a short amount of time), this is still a very hard pill to swallow for most marketers and businesses alike. Change is hard. The algorithm has changed already though. Now it’s time for the rest of us to catch up.


Tips for Advertising Your Book with Facebook Ad

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Breanne Bannon 0 2206 Article rating: 4.5

Marketing from one small business to the next is always going to vary a bit. With the ever-growing importance of incorporating paid advertising into Facebook strategy for your business, some businesses may be left wondering how to best market their products or services. For authors, there are tools in Facebook Ads that offer great ways to target your most relevant potential readers.


How Long Does Content Last and How Frequently Should You Post on Social Media?

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Breanne Bannon 6 64974 Article rating: 3.9

I saw an interesting graphic recently that outlined how long content lasts. It broke down several of the top online marketing avenues: a blog post, Pinterest, YouTube, LinkedIn, Instagram, Facebook and Twitter. What did it find? That each of these marketing platforms have a different expiration date for content.

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