How do you push your business without being so pushy that you push customers away? Read on for guidelines for building the right kind of brand recognition, the kind that encourages sales. 

Success on any social media platform doesn’t just “happen” and anyone suggesting otherwise is telling you a fish story. But organic social media success is an awful lot like fishing! Here’s why:

Business owners are routinely advised these days to launch social media profiles as part of their marketing strategy, but if you are wondering if the effort involved is paying off, here’s what to check:

In the digital marketing stone age, we reviewed the Top 5 Free Social Media Management Tools. Recently, we re-read that article and realized so much has changed! Here’s an update.

While the craze for infographics peaked a few years ago, their appeal is still strong enough that you should consider creating your own. Here are a few tools to help you get started:

Whether we like it or not, social media is here to stay.  Small business owners should definitely make use of this opportunity for promotion and yet they aren’t able to do it on their own. If any of these signs sound familiar, then it’s time to get help:

This is an update to "Social Media for the Rest of Us” dated 1/7/2013.

You’ve been to the presentations, listened to the webinars and read the blog posts about how important social media is for business marketing. But are you still skeptical about its importance to your particular business?