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Boost Your Non-Profit Organization's Visibility with Social Media
Social media marketing can be powerful, but it's hard to find time to post. And it’s anyone’s guess what actually works. If this sounds like your organization, here’s your quick, updated master class.
Tip #1 – Start Small
Take baby steps so you don’t get overwhelmed and give up. Successful campaigns grow over time—they rarely appear fully formed. Pick just one platform and learn it well before adding another. Or assign different volunteers to different platforms, all working under the guidance of one marketing lead.
Tip #2 – Post Consistently
Attention spans are short—if you disappear, so will your audience. Check platform-specific recommendations for best practices. Tools like Meta Business Suite (for Facebook and Instagram), X Pro(formerly TweetDeck), Buffer, or Later can help you schedule content in advance so you stay visible even when you’re busy.
Tip #3 – Be Social, Not Just Promotional
Social media is a conversation, not a billboard. People tune out constant commercials. Reply to comments, react to posts, and use interactive features like polls, stickers, and questions to spark engagement.
So, which platform should you choose?
Facebook & Instagram (Meta)
These are still the top platforms for many nonprofits. Use a Business Page for Facebook and a Professional Account for Instagram to access scheduling, Insights/Analytics, and ad tools.
- Choose the “Nonprofit Organization” category under your Page settings.
- Assign Page Roles carefully: Admins and Editors can post, while Moderators can handle comments and community management.
- Use Meta Business Suite to post across Facebook and Instagram at the same time and monitor messages in one inbox.
X (formerly Twitter)
While X has changed significantly, it’s still useful for quick updates, advocacy, and event coverage.
- Schedule posts with X Pro or a third-party scheduler.
- Use Advanced Search to monitor conversations about your organization or related causes — both with and without hashtags.
- Treat it like an ongoing networking event: listen, join relevant discussions, and respond when mentioned.
LinkedIn
LinkedIn remains valuable for professional connections, partnerships, and recruiting board members or volunteers. Create an Organization Page and post updates about your mission, milestones, and impact.
YouTube & TikTok
Video is more important than ever. YouTube is great for long-form storytelling and event recaps, while TikTok works well for quick, authentic clips that connect emotionally with younger audiences.
Sure, there’s much more to learn, but this is the baby-steps version. The key is to keep moving forward—consistently, thoughtfully, and with engagement in mind. If your nonprofit would rather focus its time elsewhere, the Sprocket Websites team can manage social media for you. Or, if you have more volunteer hours than budget, we can provide a workshop to get you started. Give us a call and let’s talk strategy!
Photo by Isabella Mendes: https://www.pexels.com/photo/purple-lights-on-a-stage-5389619/
This article is an update to“Using Social Media for Your Non-Profit Organization” dated 7/18/2016.
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Kate Gingold
I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.
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