On the internet, your rival is not just the shop down the street but also mega-stores around the world. When the playing field is so not level, how can small biz compete?

Don’t blink! The “lazy days of summer” will soon be over. But while they are here, this is the perfect time to prep your holiday marketing strategy.   

The book “If It Wasn’t for the Customers I Would Really Like this Job” was published in 2011 and back in 1994, the “Clerks” movie said the same, albeit less politely. But we should really be thankful for our difficult-to-please clients.

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Facebook continues to be an important marketing tool with 2.74 BILLION users. Do you know how to read your statistics and what to do with the info once you have read it?

Plenty of business bad news is being reported. But let’s focus on what’s good. We are all currently taking part in a grand online experiment, so ...

You have been faithfully pursuing digital media marketing for your business all year. Or maybe you haven’t. Either way, it’s time to assess whether the results were worth your effort.

We still get requests for “some SEO” as if you could order it by the pound. Getting a handle on the concepts will help your website and keep it safe from unscrupulous “experts.”

The short answer is “Yes.” Now read on for a few tips on why you should write them, what to write about and where to send them.

As a business owner you answer questions every day from your customers, your vendors and your colleagues. The most important questions you should be answering are these two that you ask yourself.

Nearly everyone and their nephew can make you a website these days, but will it accomplish your goals? Only Mary Poppins is practically perfect in every way, so prepare for your web designer’s strengths and weaknesses.