How to Prepare Your Website to Ensure It Can Handle More Traffic How to Prepare Your Website to Ensure It Can Handle More Traffic First in a Series Kate Gingold / Monday, January 10, 2022 0 599 Article rating: 4.0 As we said last month: Who DOESN'T want more traffic to their website? Here is a six-step strategy you can follow to successfully increase traffic and win more sales. Read more
Customer Service Is Where Small Business Can Really Shine Customer Service Is Where Small Business Can Really Shine It's true! Kate Gingold / Monday, October 4, 2021 0 365 Article rating: 3.0 On the internet, your rival is not just the shop down the street but also mega-stores around the world. When the playing field is so not level, how can small biz compete? Read more
Now Is the Time to Plan for Your Holiday Sales Now Is the Time to Plan for Your Holiday Sales The countdown has begun! Kate Gingold / Monday, July 26, 2021 0 490 Article rating: 3.0 Don’t blink! The “lazy days of summer” will soon be over. But while they are here, this is the perfect time to prep your holiday marketing strategy. Read more
Why You Should Meet the Challenge of Your Most Difficult Clients Why You Should Meet the Challenge of Your Most Difficult Clients Look for the silver lining! Kate Gingold / Tuesday, April 27, 2021 0 421 Article rating: 3.0 The book “If It Wasn’t for the Customers I Would Really Like this Job” was published in 2011 and back in 1994, the “Clerks” movie said the same, albeit less politely. But we should really be thankful for our difficult-to-please clients. Read more
How to Analyze and Act on Your Facebook Analytics How to Analyze and Act on Your Facebook Analytics Make your social media marketing efforts more strategic Kate Gingold / Monday, January 25, 2021 0 657 Article rating: 3.0 5 minute reading time Facebook continues to be an important marketing tool with 2.74 BILLION users. Do you know how to read your statistics and what to do with the info once you have read it? Read more
How to Capitalize on the Huge Progress Coronavirus is Forcing Us To Make How to Capitalize on the Huge Progress Coronavirus is Forcing Us To Make The Sprocket Report Kate Gingold / Monday, April 20, 2020 0 1794 Article rating: 4.0 Plenty of business bad news is being reported. But let’s focus on what’s good. We are all currently taking part in a grand online experiment, so ... Read more
Your Digital Media Routine's End-of-Year Review Your Digital Media Routine's End-of-Year Review The Sprocket Report Kate Gingold / Monday, December 17, 2018 4 1583 Article rating: 4.0 You have been faithfully pursuing digital media marketing for your business all year. Or maybe you haven’t. Either way, it’s time to assess whether the results were worth your effort. Read more
Demystifying Search Engine Optimization Demystifying Search Engine Optimization The Sprocket Report Kate Gingold / Monday, November 5, 2018 0 1930 Article rating: 3.0 We still get requests for “some SEO” as if you could order it by the pound. Getting a handle on the concepts will help your website and keep it safe from unscrupulous “experts.” Read more
Are News Releases Still Relevant? Are News Releases Still Relevant? The Sprocket Report Kate Gingold / Monday, July 3, 2017 0 2655 Article rating: No rating The short answer is “Yes.” Now read on for a few tips on why you should write them, what to write about and where to send them. Read more
Ask Yourself These 2 Most Important Business Questions Ask Yourself These 2 Most Important Business Questions The Sprocket Report Kate Gingold / Monday, November 7, 2016 0 2498 Article rating: No rating As a business owner you answer questions every day from your customers, your vendors and your colleagues. The most important questions you should be answering are these two that you ask yourself. Read more