If Marketing Metrics Are Obsolete, What Should We Measure? If Marketing Metrics Are Obsolete, What Should We Measure? Kate Gingold / Monday, March 30, 2026 0 83 Article rating: 3.0 “Hit counters” were early website metrics. Back then, we measured the kind and length of “visits.” Today, “visitors” are more likely to be AI bots than humans, so should we still be counting them? Read more
5 Strategies to Drive More Traffic to Your Website in 2025 5 Strategies to Drive More Traffic to Your Website in 2025 Kate Gingold / Tuesday, January 28, 2025 0 5755 Article rating: 4.0 If you’re checking your website analytics and wondering why, despite all your marketing efforts, traffic isn’t growing, you might be unknowingly sabotaging yourself. Read more
Launch Some Creative Marketing to Support Your Website's SEO Launch Some Creative Marketing to Support Your Website's SEO Sixth in a Series Kate Gingold / Monday, March 21, 2022 0 1676 Article rating: 3.0 Website success has never been a “build it and they will come” story. If you want website visitors, start driving traffic by employing these marketing strategies... Read more
How Do You Reach Customers When COVID-19 Interrupts Your Business? How Do You Reach Customers When COVID-19 Interrupts Your Business? The Sprocket Report Kate Gingold / Monday, March 23, 2020 2 3029 Article rating: 4.0 Since stay-at-home directives spanned the country, people have been online more than ever. But are they hearing from you? Being in contact with them is vitally important both right now and ... Read more
Focus on Increased Traffic Over Conversions Focus on Increased Traffic Over Conversions DIY Sprocket Solutions The Sprocket Team / Wednesday, May 2, 2018 0 3706 Article rating: 4.3 In marketing, it’s easy to find people stressing the importance of conversions. Most B2B marketers will name lead generation as a main strategy. But, should you be optimizing your website and marketing only for conversions? What about the importance of increasing traffic? Read more