We have been dissecting the Rankings Table over the last couple months because it incorporates a lot of information in a single report. Now that we have identified and defined all the measurements, let’s look at what the data tells us.

Here's why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience.

We looked at the 17 most popular AI-powered writing tools. Here's what you need to know about using them to create content.

Here's why SEOs must understand business market types and how they influence the success of our marketing strategies.

We have been talking a lot about how to create a Facebook (or Meta) ad and how to track that ad’s effectiveness, but let’s take a step back and think about your ad’s audience.

When an entrepreneur is just starting out and there is simply no money, a free website may be the only option. But know the trade-offs and plan to trade up as soon as possible.

While GA4 is a powerful tool with a great price point (the standard version, at least, is free), it may not be for you. It is fundamentally different from UA and requires you to learn a new way of tracking data and new interfaces. So, even if you do use GA4, you will have to learn a new system. That means this is the perfect moment to be sure this new analytics system is the right one.

Here is a guide to determining that for yourself.

Does it feel like spring flew by to anyone else? This year is nearly halfway over, and we’re officially transitioning to summer, which means it’s time to make your marketing sizzle this season.

Are you looking for ways to improve your social media marketing? Want to post at the best times to generate more traffic and engagement?

The team from Giraffe Social Media share their social media tips in this infographic.

Facebook Ads is loaded with reports and last time we gave a brief overview of what you’ll find. Today, we’ll look at our actual numbers and make some decisions.