Just last week, Broward County Public Schools reported that hackers were demanding a $40M ransom following a security breach, prompting every small business with a website to worry if this could happen to them – and if there is any way to prevent it. 

Many small businesses never get around to correcting their information at online directories, but it’s important to increasing local traffic. If you are one of those small biz owners, here is a checklist of how and where you should be listed.

You started strong with the New Year, but now the first quarter is ending and you’re running dry on what to write about for your small business or not-for-profit organization. Before you quit in frustration, we have two words for you: Content Calendar.

While we also build websites with WordPress, Sprocket Websites has long been the local DNN expert and attending DNN Summit 2021 recently provided us with new tech and tech partners that will benefit our clients.

Information about your business or organization shows up all over the internet. Have you looked to see that your prospective clients are getting the right message?

With apologies to Charles Dickens (and with perhaps just a bit of hyperbole!), Pinterest truly is a marketing platform that may do nothing for your business – or everything! Here are some arguments to consider:

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When social media management resources are limited, small businesses wonder whether their stats support keeping a Twitter presence. The answer isn’t a simple yes or no. 

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Yes, you can date a website by its look. Remember cursors that used to leave a trail of footprints? Back in 2013, we wrote about three big trends that were popular in website design at the time. So how much has web design changed since then? Let’s take a look. 

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Facebook continues to be an important marketing tool with 2.74 BILLION users. Do you know how to read your statistics and what to do with the info once you have read it?

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After the year we just had, it’s obvious that business websites are more important than ever. Also important are your website’s analytics for improving marketing efforts as well as customer experience. How comfortable are you at deciphering your Google Analytics?