Dress Up Your Facebook Ads to Really Make Sales Dress Up Your Facebook Ads to Really Make Sales Thirteenth in a Series Kate Gingold / Monday, June 27, 2022 0 25 Article rating: 4.0 Last time, we focused on the prep work before launching a Facebook ad. Now let’s look at creating the ad itself. It may seem simple, but it's quite complex. Read more
Are You Doing Social Media Right and for the Right Reasons? Are You Doing Social Media Right and for the Right Reasons? Kate Gingold / Tuesday, June 21, 2022 0 42 Article rating: 3.0 Social Media continues to be a powerful tool in your marketing toolbox. Are you making the most of it to promote your business? Read more
Best Practice Tips for Creating Successful Facebook Ads Best Practice Tips for Creating Successful Facebook Ads Twelfth in a series Kate Gingold / Monday, June 13, 2022 0 69 Article rating: 4.0 Facebook Ads are a great sandbox for experimenting with pay-to-play marketing. Start strong by applying this optimal mix of advice, which is both tried-and-true and up-to-date. Read more
Google Ads or Facebook Ads? Which Is Better for Your Business? Google Ads or Facebook Ads? Which Is Better for Your Business? Eleventh in a series Kate Gingold / Monday, May 30, 2022 0 89 Article rating: 3.0 Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose? Read more
How to Handle Your Online Directory Listings for Even Better Local SEO How to Handle Your Online Directory Listings for Even Better Local SEO Tenth in a series Kate Gingold / Monday, May 16, 2022 0 150 Article rating: 4.0 You already use online directories as a consumer – as do your customers. So are you making the most of these advantages for your own business? Read more
The Difference Between Brand Recognition and In-Your-Face Promotion The Difference Between Brand Recognition and In-Your-Face Promotion Ninth in a series Kate Gingold / Monday, May 2, 2022 0 271 Article rating: 4.0 How do you push your business without being so pushy that you push customers away? Read on for guidelines for building the right kind of brand recognition, the kind that encourages sales. Read more
Enhancing your Website? Don't Forget a Rousing Call To Action! Enhancing your Website? Don't Forget a Rousing Call To Action! Kate Gingold / Tuesday, April 26, 2022 0 165 Article rating: 3.0 We’ve seen it happen: A business launches a gorgeous, brand-new website, but instead of the expected rush of new business, there are crickets. Often, this is because of a simple-yet-vital oversight. No Call To Action. Read more
Is It Time to Embrace the Paid Social Media Marketing Option? Is It Time to Embrace the Paid Social Media Marketing Option? Eighth in a series Kate Gingold / Monday, April 18, 2022 0 225 Article rating: 3.0 It’s tough reaching customers when they are overwhelmed by content. But don’t join the “pay-to-play” crowd before you learn how to play this game to win. Read more
Best-Practice Tips for Better Organic Social Media “Fishing” Best-Practice Tips for Better Organic Social Media “Fishing” Seventh in a Series Kate Gingold / Monday, April 4, 2022 0 269 Article rating: 4.0 Success on any social media platform doesn’t just “happen” and anyone suggesting otherwise is telling you a fish story. But organic social media success is an awful lot like fishing! Here’s why: Read more
How To See If Your Social Media Work Is Doing Any Good How To See If Your Social Media Work Is Doing Any Good Do you know already? Kate Gingold / Tuesday, March 29, 2022 0 270 Article rating: 3.0 Business owners are routinely advised these days to launch social media profiles as part of their marketing strategy, but if you are wondering if the effort involved is paying off, here’s what to check: Read more