Last time, we focused on the prep work before launching a Facebook ad. Now let’s look at creating the ad itself. It may seem simple, but it's quite complex.

Social Media continues to be a powerful tool in your marketing toolbox. Are you making the most of it to promote your business?

Facebook Ads are a great sandbox for experimenting with pay-to-play marketing. Start strong by applying this optimal mix of advice, which is both tried-and-true and up-to-date.

Over the last months, we’ve explained how to ground your website with best-practices Search Engine Optimization and solid messaging. Paid advertising is next on the list. So which should you choose?

You already use online directories as a consumer – as do your customers. So are you making the most of these advantages for your own business?

How do you push your business without being so pushy that you push customers away? Read on for guidelines for building the right kind of brand recognition, the kind that encourages sales. 

We’ve seen it happen:  A business launches a gorgeous, brand-new website, but instead of the expected rush of new business, there are crickets. Often, this is because of a simple-yet-vital oversight. No Call To Action. 

It’s tough reaching customers when they are overwhelmed by content. But don’t join the “pay-to-play” crowd before you learn how to play this game to win.

Success on any social media platform doesn’t just “happen” and anyone suggesting otherwise is telling you a fish story. But organic social media success is an awful lot like fishing! Here’s why:

Business owners are routinely advised these days to launch social media profiles as part of their marketing strategy, but if you are wondering if the effort involved is paying off, here’s what to check: