You have no doubt heard the marketing advice to “tell your business story.” While that’s a great way to engage customers and differentiate your brand, today it is AI telling your story. Are you feeding it the right one?

Sure, your business has a brand. But a casual branding relationship isn’t going to cut it in today’s digital marketing world. Read on to find out what you’re missing and how to fix it.

A decade ago, marketing experts advised all websites should be mobile-friendly, but some business owners argued that their customers primarily used desktop computers. So what’s the story today?

Online marketing, as it has long been practiced, is undergoing a revolution, but the shift is not as drastic as you might fear. Fully embracing E-E-A-T guidelines is the way to stay ahead.

Just as business owners were getting comfortable with updating their websites for SEO, warnings started appearing about AEO and GEO. So, what exactly are these acronyms, and how are they affecting digital marketing?

Your customers ask you questions. Your vendors ask you questions. Your team asks you questions. But are you asking yourself these two very important questions?

“Hit counters” were early website metrics. Back then, we measured the kind and length of “visits.” Today, “visitors” are more likely to be AI bots than humans, so should we still be counting them?

If your business relies on email marketing, or if you’re planning to launch an email campaign soon, be aware that Artificial Intelligence is rewriting the rules, and even the experts aren’t sure yet how to play the game.

Nearly everyone and their nephew can build a website these days, but only Mary Poppins is practically perfect in every way. That’s why it’s important to understand the strengths and limitations of whoever builds your site.

As businesses become more familiar with using Artificial Intelligence to help with their everyday tasks, they’re also getting lax in overseeing what their AI produces. Here’s your reminder to pay attention!