The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did!

Don’t blink! The “lazy days of summer” will soon be over. But while they are here, this is the perfect time to prep your holiday marketing strategy.   

With apologies to Charles Dickens (and with perhaps just a bit of hyperbole!), Pinterest truly is a marketing platform that may do nothing for your business – or everything! Here are some arguments to consider:

Small business owners are a little tense in 2020, even during the holiday season. Like any organization, those in charge set the tone and culture for the rest of the group. What efforts are you making to set the right tone?

Just last year we updated our 2013 article about online shopping. But 2020 is a whole new kind of animal and the lessons we’re learning now will help in the coming year.  

We recently shared an article on our social media page from Small Business Trends that got Jim all riled up here in the office. Take a look and see if you agree with him.

What’s the magic trick that gets all the balls rolling in the right direction when you are launching your small business?  The trick is:  There are no tricks. 

Have you ever heard the phrase “I’ll know it when I see it?” Please know that this is a terrible philosophy to follow when working with your website builder and here’s why:

Especially in an election year, investigative reporters prepare diligently to ask the tough questions and elicit the right response. You should be conducting the same sort of interrogation for your...

For a website to be successful, it needs to be goal-oriented. Since you are the only one who truly knows what those goals are, it’s vital that you ...