Why It's Important Know Your Business Mission Statement by Heart Why It's Important Know Your Business Mission Statement by Heart Kate Gingold / Monday, January 23, 2023 0 53 Article rating: 3.0 Last time, we talked about setting New Year’s goals, but to hit your targets, you must start with a good aim. Drafting – and following – a Mission Statement improves that aim. Read more
It's Time to Stop Talking Digital Marketing Strategy and Take Action! It's Time to Stop Talking Digital Marketing Strategy and Take Action! Twentieth in a series Kate Gingold / Monday, October 3, 2022 0 195 Article rating: 4.0 In over 20 articles, we have shared the steps needed for a business to successfully reach customers online. Now it’s your turn! Read more
Instagram Is Necessary to Your Business Success! (Or Is It?) Instagram Is Necessary to Your Business Success! (Or Is It?) Breanne Bannon / Tuesday, August 2, 2022 0 290 Article rating: 3.0 When I wrote about Instagram back in 2015, I said “just have fun with it.” But Instagram has changed quite a bit since those early days and you might be wondering if we’re still having fun. Let’s review: Read more
What's Worse Than Failure to Launch? Holding Your Business Back in Fear of Failure! What's Worse Than Failure to Launch? Holding Your Business Back in Fear of Failure! Kate Gingold / Tuesday, July 19, 2022 0 437 Article rating: 3.0 When young adults are too comfortable in the family home to strike out on their own we call it “failure to launch.” Businesses, too, get stuck where they feel safe and stop progressing. Read more
Enhancing your Website? Don't Forget a Rousing Call To Action! Enhancing your Website? Don't Forget a Rousing Call To Action! Kate Gingold / Tuesday, April 26, 2022 0 353 Article rating: 3.0 We’ve seen it happen: A business launches a gorgeous, brand-new website, but instead of the expected rush of new business, there are crickets. Often, this is because of a simple-yet-vital oversight. No Call To Action. Read more
It's Not Too Early to Start Your Black Friday Sales Push It's Not Too Early to Start Your Black Friday Sales Push Breanne Bannon / Tuesday, April 12, 2022 0 387 Article rating: 4.0 Yes, Black Friday is still seven months away, but you’re not racing with the date, you’re racing with your competition – and don’t you want to win? Read more
How To See If Your Social Media Work Is Doing Any Good How To See If Your Social Media Work Is Doing Any Good Do you know already? Kate Gingold / Tuesday, March 29, 2022 0 421 Article rating: 3.0 Business owners are routinely advised these days to launch social media profiles as part of their marketing strategy, but if you are wondering if the effort involved is paying off, here’s what to check: Read more
Building a Strong Online Foundation Is Vital to All Your Other Marketing Work Building a Strong Online Foundation Is Vital to All Your Other Marketing Work Second in a Series Kate Gingold / Monday, January 24, 2022 0 895 Article rating: 4.0 Of course you want to start your next marketing campaign immediately, but hold on there! You’re wasting your money if you don’t establish this solid base. Read more
Grow Your Business by Joining Hands in Win-Win Partnerships Grow Your Business by Joining Hands in Win-Win Partnerships Many hands make light work, they say! Kate Gingold / Tuesday, September 14, 2021 0 508 Article rating: 4.0 The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did! Read more
Now Is the Time to Plan for Your Holiday Sales Now Is the Time to Plan for Your Holiday Sales The countdown has begun! Kate Gingold / Monday, July 26, 2021 0 629 Article rating: 3.0 Don’t blink! The “lazy days of summer” will soon be over. But while they are here, this is the perfect time to prep your holiday marketing strategy. Read more