Consider Niche Marketing to Stand Out Online

Competition is intense on the internet, and AI summaries are only making it worse. Better branding is what experts suggest, and one way to do that effectively is to focus on a niche.

People love perusing warehouse stores that sell everything from eggs to lawnmowers, but that’s not how they shop online. Instead, they are very specific about what they want. Focusing your Search Engine Optimization to fit those specifications can be your opportunity to distinguish yourself from your competitors. Here are some tips for your consideration:

Identify your niche

The obvious first step is to figure out what niche you can claim. Review what you currently offer and get feedback from your customers. What makes your company special? Clarify your Unique Selling Proposition and figure out how you can lean into that even further. Just be sure that your niche has enough room in it for you to make a profit.

Be the authority

Once you choose your niche, you want to become The Authority. Write articles, post on social media, give presentations – whatever you can think of to make your company synonymous with that niche. Pay special attention to linking your website to any online mentions so that the search engines recognize your authority, too.

Hang out where they do

Where do your niche customers spend their time? What are their favorite social media platforms? What interests do they have in common? Plan very targeted marketing that will appeal specifically to this niche and be active where they are. It will be much easier to reach the right audience if you know where to find them.

Find Partners

What complementary businesses share a similar target market? How can you work with them? Can you refer to each other in social media posts or resell each other’s products? Your niche customers make incredible partners, too, because not only are they loyal, but they have friends, too. Take very good care of your current customers.

Long-tail keywords  

Because the competition is so fierce online for common keywords, using less common terms in your SEO can be a better choice. Yes, you may get fewer views and clicks, but those that do click are less likely to be “just looking” and much closer to a “buy” decision. And if you do any paid online advertising, the long-tail keywords tend to be less expensive than the more popular terms, which is great for your marketing budget.

Local as a niche

Don’t forget that your geographical location can be one aspect of your niche. Someone looking to remedy an ant problem in their kitchen is not going to be looking for a pest control company in another state.

Goals and assessments

While you’re brainstorming how to build your niche foundation, don’t neglect to set goals and decide how you will measure whether your efforts are successful. If a marketing strategy isn’t working, you’ll want to stop throwing money and time at it so you can try something else.

Once you figure out a niche marketing plan, you’ll want to make sure your website is optimized for new search terms. The Sprocket team can help you by researching the best keywords and implementing them on your website. Call today to learn more!

Photo by crazy motions

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

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