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Holiday online sales likely to remain flat YoY

Kate Gingold 0 0 Article rating: No rating

Current predictions have 2023 global holiday online sales set to reach around $1.2 trillion compared with $1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly return policies and the use of AI to drive personalized service, promotions and commerce experiences.

How to use AI in digital advertising

Kate Gingold 0 0 Article rating: No rating

While you may have already explored the capabilities of ChatGPT, Bard or another AI-enhanced tool to generate content for a new email, brainstorm topics for your next blog article—or to gain efficiency in another digital advertising task—there’s a variety of benefits you may not have tapped into, or even thought of yet. One thing is for certain, all of these advancements in AI promise at least one thing to advertisers: massive time-savings.

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