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Google Business Profile Audit – Search Term Results Continued

Kate Gingold 0 119 Article rating: No rating

When you dive further into the Google Business Profile Audit, you’ll see separate tabs for each search term you are using. Under each tab is a list of the Top 10 Results. You’ll find your business at the top labeled with its rank, followed by your ten competitors, ranked from 1 to 10. Let’s look at the column headers for what’s being compared.

Major brands commit to mitigating adtech bias

Kate Gingold 0 0 Article rating: No rating

Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating, bias in adtech. The announcement came at the Cannes Lions International Festival of Creativity. IBM is encouraging brands to take the Advertising Fairness Pledge.

How to improve E-A-T with semantic search

Kate Gingold 0 0 Article rating: No rating

“E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at SMX Advanced. “E-A-T is Google’s attempt to figure out which businesses and individuals are authentic.”

Successful Entrepreneurs Need These 3 People Skills

Kate Gingold 0 0 Article rating: No rating

Being an effective communicator is not just about how articulate you are, though that's important - it's also about how well you connect with people and the relationships you can form. Fortunately, "being good with people" is a skill you can learn (and need to learn) if you want to be successful.

Business Structure: Which Works Best for You

Kate Gingold 0 0 Article rating: No rating

When you start a new business, one of the first decisions you’ll have to make is how to structure your company. This choice can be critical to the future health of your business. Taking time up front to consider the pros and cons of each possible structure will likely save you many headaches in the future. In certain cases, it can mean the difference between your business’s success or failure.

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