Google Business Profile Audit – Search Term Results Continued
When you dive further into the Google Business Profile Audit, you’ll see separate tabs for each search term you are using. Under each tab is a list of the Top 10 Results. You’ll find your business at the top labeled with its rank, followed by your ten competitors, ranked from 1 to 10. Let’s look at the column headers for what’s being compared.
- Rank is where each stands in Google Local for a specific search term.
- Business name seems obvious, but it’s not always correctly reported. Be sure yours is.
- Verified means that the business has confirmed their legitimacy with Google.
- Citations notes how many places online information about the business can be found. This can be directories, review websites, and so on.
- Key Citations are the most important online references. These count for more in the ranking algorithm. This column shows what percentage of citations are considered “key.”
- Links refer to the number of web pages where there is a link to the business’s website.
- Linking Domains refers to the number of websites where there is at least one link to the business’s website. Some websites have more than one page that contains a link.
- Website Authority is another ranking measure that uses a wide variety of factors. Higher is better, but change can be difficult to achieve.
- Review Count is the number of reviews on the Google Business Profile.
- Star Rating is also pulled from the Google Business Profile only.
- Photos shows the number of graphic images on the Google Business Profile.
- Categories shows the main category a business is listed under in Google.
Next month we’ll discuss how to compare your rank factors to your competition. Please note that this report is only available to clients with Initial or Ongoing Google Business services, but you can add these services at any time by just giving us a call.