Google to struggling sites: Focus on your audience, content quality Kate Gingold / Monday, June 24, 2024 0 0 Article rating: No rating Here are some key takeaways around SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan. Read more
The advertising industry ‘has stalled’ as it faces a cookieless future Kate Gingold / Monday, June 24, 2024 0 0 Article rating: No rating Digital advertising platform Quantcast addresses the chaos surrounding third-party cookie deprecation. Read more
5 reasons why your content isn’t working and how to create helpful content Google wants to rank Kate Gingold / Monday, June 24, 2024 0 0 Article rating: No rating Is your content failing to rank? Find out why and how to create engaging, helpful content that meets Google's standards. Read more
July Is the Perfect Month to Make Your Website ADA-Compliant July Is the Perfect Month to Make Your Website ADA-Compliant Kate Gingold / Monday, June 24, 2024 0 466 Article rating: 3.0 Are you following the discussion about websites complying with the Americans with Disabilities Act? July is Disability Pride Month, so now is a great time to talk about the whys and hows! Read more
Twitter Schedulers Still Offer a "Free Lunch," but It's a Skimpy One Twitter Schedulers Still Offer a "Free Lunch," but It's a Skimpy One Kate Gingold / Tuesday, June 18, 2024 0 458 Article rating: 4.0 Yes, Twitter, or X, as it is now named, is an instant messaging platform, but sometimes we have to put the smartphone down and get other work done. Unfortunately, the old free schedulers are hard to find today. Read more
Rethinking your keyword strategy: Why optimizing for search intent matters Kate Gingold / Monday, June 10, 2024 0 0 Article rating: No rating Reframing keyword research to prioritize search intent over keyword relevance leads to a more balanced strategy focusing on conversion. Read more
How to boost your marketing revenue with personalization, connectivity and data Kate Gingold / Monday, June 10, 2024 0 0 Article rating: No rating Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences. Read more
36 Insanely Useful Productivity Hacks Kate Gingold / Monday, June 10, 2024 0 0 Article rating: No rating A study of more than 2,300 business professionals reveals productivity hacks that will amp up your day. Read more
Check Out This Sample GA4 Reports Snapshot for Small Business Check Out This Sample GA4 Reports Snapshot for Small Business Kate Gingold / Monday, June 10, 2024 0 471 Article rating: 4.0 Now that we have hit all the highlights of Google’s latest incarnation of Analytics, let’s boil it down to create a basic report template for small business use. Read more
Wondering If These Social Media Tools Are Still Free for Small Business? Wondering If These Social Media Tools Are Still Free for Small Business? Breanne Bannon / Tuesday, June 4, 2024 1 546 Article rating: 4.0 When a small business budget can’t stretch any further, the small biz owner looks for free tools to help with social media marketing. Here’s an update to some tools I reviewed in 2016. Read more