The Sprocket Report
”Failure to Launch” is what you call it when adult children get stuck in familiar surroundings where they feel safe but are not progressing. Businesses stagnate the same way. Rather than risk losing everything, we’re afraid to try anything new. By our failure to fail, we may be holding ourselves back from success.
DIY Sprocket Solutions
We talk a lot here about the importance of social media marketing, but how are you measuring your efforts? To figure out what is working and what isn’t it makes sense to test out a social media measurement tool rather than investing in expensive metrics that you don’t need or use.
The Sprocket Report
Social Media Management is a hot service these days. Some folks swear by it. Some folks think it’s a complete waste of effort. And, of course, they’re both right. So how do you take advantage of the good things social media can do for your business without squandering your time or your marketing budget?
DIY Sprocket Solutions
Many businesses that run social media campaigns, including our own, have multiple managers handling multiple pages. This has caused all sorts of issues from the people managing the campaigns to the security of the account itself.
The Sprocket Report
Okay, there are maybe a dozen reasons why you should be marketing with email, but these two are so big they trump everything. And never mind all the noise about how email marketing is an old and tired format. Fresh, innovative marketing channels are introduced regularly, and have their share of success, but if you aren’t using email, you are really missing out.