5 Free Social Media Measurement Tools
DIY Sprocket Solutions
We talk a lot here about the importance of social media marketing, but how are you measuring your efforts? To figure out what is working and what isn’t it makes sense to test out a social media measurement tool rather than investing in expensive metrics that you don’t need or use.
Here are 5 social media measurement tools that are completely free to you.
Google analytics can be used to measure traffic from LinkedIn, Twitter, Facebook and other social sites. There are a ton of great features to poke around and play with, not to mention the fact that you can use Google Analytics to measure much more than just social media profiles. You can track activity to your website and more.
This tool focuses in on your Instagram account activity. It tracks insights like total number of likes, most liked photos, average number of likes and comments per photo, etc. It also has features that show you the best times to post, top tags you can use and more.
This full-featured search tool tracks activity across Facebook, Twitter, Flickr, YouTube, blogs and the web itself. It has great reach for a free tool.
Talkwalker Alerts is an alert service. This service delivers email updates with your latest relevant mentions right into your inbox. You will never miss a mention and can stay up to date on the conversation about you.
Topsy is a great tool because it’s not just one Twitter tool but three twitter tools in one. Topsy works as a search engine that searches links, tweets, photos, videos, etc. Topsy also looks at social analytics and social trends on Twitter as well.
There you have it, five free tools to help you track your highs and lows. Figure out what’s working for you (and what isn’t) and improve from there! Does anyone use any of these tools now? What has your experience been? Are there any other free tools that you like to use to track your social media metrics?