Struggling with Social Media Engagement? Start with the People Around You Struggling with Social Media Engagement? Start with the People Around You The Sprocket Team / Tuesday, May 6, 2025 0 48 Article rating: 3.0 You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business? Read more
AI and SEO: A Delicate Balance AI and SEO: A Delicate Balance Kate Gingold / Monday, April 28, 2025 0 208 Article rating: 4.0 Search Engine Optimization is more important than ever for business success online. Will Artificial Intelligence make SEO harder? Or easier? Read more
How to Use Photos on Facebook Reels as a Business Marketing Tool How to Use Photos on Facebook Reels as a Business Marketing Tool The Sprocket Team / Tuesday, April 8, 2025 0 555 Article rating: 3.0 Facebook Reels are usually short video clips, but using photos creatively is an inexpensive option for cash-strapped budgets to produce dynamic content that stands out. Read more
5 AI-Assist Tools Small Biz Owners Are Using Today 5 AI-Assist Tools Small Biz Owners Are Using Today Kate Gingold / Monday, February 17, 2025 0 951 Article rating: 3.0 What's referred to as “Artificial Intelligence” is being built into many aspects of running your business. Wonder what AI tools business managers are already using? Read more
5 Strategies to Drive More Traffic to Your Website in 2025 5 Strategies to Drive More Traffic to Your Website in 2025 Kate Gingold / Tuesday, January 28, 2025 0 1331 Article rating: 4.0 If you’re checking your website analytics and wondering why, despite all your marketing efforts, traffic isn’t growing, you might be unknowingly sabotaging yourself. Read more
5 Ways to Measure Your Marketing Reach 5 Ways to Measure Your Marketing Reach Kate Gingold / Tuesday, December 31, 2024 0 645 Article rating: 3.0 You can’t force a marketing message to “go viral,” but you can encourage virality – and measure your efforts – by following a few simple tips. Read more
Spotlight Your Event With Better Links in Your News Releases Spotlight Your Event With Better Links in Your News Releases Kate Gingold / Tuesday, December 3, 2024 0 661 Article rating: 4.0 To pull off an event successfully, your audience needs all the details. Make it easier for folks to attend by using links correctly in your news releases. Read more
5 Tips for Better Marketing on Pinterest 5 Tips for Better Marketing on Pinterest The Sprocket Team / Tuesday, September 24, 2024 0 817 Article rating: 4.0 Since Pinterest is a visual platform, it’s perfect for visual-heavy brands looking to drive traffic, increase brand awareness, and engage with potential customers. Here are five strategies to effectively use Pinterest for marketing your business: Read more
It's Easy to View and Act on Your Marketing Data with Today's Visualization Tools It's Easy to View and Act on Your Marketing Data with Today's Visualization Tools Kate Gingold / Tuesday, May 7, 2024 0 1169 Article rating: 4.0 Website, social media, pay-per-click ads – you have a lot going on when marketing your business, so you need an easy way to keep track of it all. Like a dashboard tool! Read more
Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Commonsense Tips for the Best-Looking Photos in Your Marketing Materials Kate Gingold / Monday, March 25, 2024 0 853 Article rating: 3.0 A picture may be worth a thousand words, but for marketing purposes, be sure they are the right words by avoiding these mistakes: Read more