Congratulations on Choosing Facebook Ads! Now, Which of the 13 Types Do You Want? Congratulations on Choosing Facebook Ads! Now, Which of the 13 Types Do You Want? Tenth in a series Kate Gingold / Monday, May 15, 2023 0 65 Article rating: 4.0 There are good reasons to run Facebook ads while working on your website’s SEO, but how do you pick the right one for your marketing strategy? Read more
A Heads Up on How Influencer Marketing Has Changed Over the Years A Heads Up on How Influencer Marketing Has Changed Over the Years Breanne Bannon / Tuesday, April 11, 2023 0 128 Article rating: 3.0 When I first wrote about influencer marketing on social media, it was new and a real game-changer. But is it still a thing in 2023? Read more
How We Put our Heads Together to Deliver and Market a Lead Gen Offer How We Put our Heads Together to Deliver and Market a Lead Gen Offer Sixth in a series Kate Gingold / Monday, March 20, 2023 0 299 Article rating: 3.0 If you could just show them what you do, wouldn’t customers love what you offer? That was the challenge for our Sprocket team. And here’s how we’re meeting it: Read more
Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Breanne Bannon / Tuesday, March 14, 2023 0 226 Article rating: 3.0 While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review: Read more
Next, Choosing a Lead Generator that Targets the Right Client Next, Choosing a Lead Generator that Targets the Right Client Fifth in a series Kate Gingold / Monday, March 6, 2023 0 196 Article rating: 4.0 For many business owners, investing in monthly marketing services sounds like a risk too great to take. Here’s how we are meeting the challenge to neutralize that risk. Read more
A Good Marketing Plan is at the Heart of Every Successful Event A Good Marketing Plan is at the Heart of Every Successful Event Kate Gingold / Tuesday, February 28, 2023 0 158 Article rating: 4.0 The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event: Read more
Pinterest Could Be the Best "Search Engine" For Marketing Your Business Pinterest Could Be the Best "Search Engine" For Marketing Your Business Kate Gingold / Tuesday, November 22, 2022 0 313 Article rating: 4.0 Back in 2015, I just rolled my eyes when I read that “Pinterest is the new Google,” but for certain industries, this is absolutely true. Should your business focus on Pinterest? Read more
Instagram Is Necessary to Your Business Success! (Or Is It?) Instagram Is Necessary to Your Business Success! (Or Is It?) Breanne Bannon / Tuesday, August 2, 2022 0 354 Article rating: 3.0 When I wrote about Instagram back in 2015, I said “just have fun with it.” But Instagram has changed quite a bit since those early days and you might be wondering if we’re still having fun. Let’s review: Read more
Power Up Better Email Conversion with this "Secret Sauce" Power Up Better Email Conversion with this "Secret Sauce" Fifteenth in a series Kate Gingold / Monday, July 25, 2022 0 374 Article rating: 3.0 If you’re disappointed with your email marketing results, it’s time to review what you have now and rework it using the latest proven techniques. Read on as we spill the “secret sauce.” Read more
Should your Business Have a Facebook Page or Group? Should your Business Have a Facebook Page or Group? Breanne Bannon / Tuesday, July 5, 2022 0 376 Article rating: 3.0 One of the decisions small business owners need to make is whether to create a Facebook Page, start a Facebook Group, or just stick with their current Facebook Profile. Here are highlights of the differences: Read more