There are good reasons to run Facebook ads while working on your website’s SEO, but how do you pick the right one for your marketing strategy?

When I first wrote about influencer marketing on social media, it was new and a real game-changer. But is it still a thing in 2023?

If you could just show them what you do, wouldn’t customers love what you offer? That was the challenge for our Sprocket team. And here’s how we’re meeting it:

While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review:

For many business owners, investing in monthly marketing services sounds like a risk too great to take. Here’s how we are meeting the challenge to neutralize that risk.

The venue, décor, entertainment, and all your hard work won’t matter a bit if no one shows up. Here’s how to plan your marketing to ensure a great event:

Back in 2015, I just rolled my eyes when I read that “Pinterest is the new Google,” but for certain industries, this is absolutely true. Should your business focus on Pinterest?

When I wrote about Instagram back in 2015, I said “just have fun with it.” But Instagram has changed quite a bit since those early days and you might be wondering if we’re still having fun. Let’s review:

If you’re disappointed with your email marketing results, it’s time to review what you have now and rework it using the latest proven techniques. Read on as we spill the “secret sauce.”

One of the decisions small business owners need to make is whether to create a Facebook Page, start a Facebook Group, or just stick with their current Facebook Profile. Here are highlights of the differences: