Election years are great opportunities to observe marketing in action. You may as well learn how to use these techniques to market your own business.

When all events in spring were cancelled, everyone hoped for the best come summer. Or maybe fall? But as the cancellations keep coming, non-profits need to

“Give Me Your Money” is the action all businesses ultimately call for if they want to stay in business, but...

Probably for all of us, the current protests have prompted introspection and analysis of ourselves as a nation, as a city, and even as a business. Great changes will need to be made, but...

Tired of this pandemic situation? Raise a gloved and sanitized hand if you are! But we need to keep doing business, so the next step...

Marketing works. You know marketing works because when you sit in front of the tv late at night watching restaurant commercials you say to yourself: "By golly, do I have a taste for deep-fried chicken wings right now!" But creating the urge to buy...

Say you want people to come see the movie that cost you $97 million to produce. Digital marketing is all the rage, you hear, so why wouldn’t you …

This is an update to "Use Digital Media to Come Out of Your Shell” dated 6/24/2013.

Search Engine Optimization involves a number of moving parts, but there are a few quick-to-complete steps that should be taken care of right away if you are a new business. And a surprising number of existing businesses still haven’t gotten around to these, either!