You can’t force a marketing message to “go viral,” but you can encourage virality – and measure your efforts – by following a few simple tips.

To pull off an event successfully, your audience needs all the details. Make it easier for folks to attend by using links correctly in your news releases.

Since Pinterest is a visual platform, it’s perfect for visual-heavy brands looking to drive traffic, increase brand awareness, and engage with potential customers. Here are five strategies to effectively use Pinterest for marketing your business:

Website, social media, pay-per-click ads – you have a lot going on when marketing your business, so you need an easy way to keep track of it all. Like a dashboard tool!

A picture may be worth a thousand words, but for marketing purposes, be sure they are the right words by avoiding these mistakes:

Would it surprise you  😲 to learn that an emoji in the subject line increases the open rate of an email by 56%? But there are drawbacks, too, so read on before deciding to use them.

When your customers have so many choices, your business must stand out in the crowd. For starters, try doing these three things:

At the beginning of a new year, everyone makes predictions on the next marketing trends. These are the ones we think you should keep in mind

Eight years ago, I wrote about what social media marketing trends were being predicted for 2016 and thought it might be interesting to see how much has – or hasn’t – changed since.

As 2023 wraps up, let’s look back at a few of the changes in technology that most affected small businesses and their marketing strategies.