Probably neither of us really want to attract Ms. Kardashian, but we do want to craft headlines that encourage further reading. Here’s how we decided to go with this one:

The first step of any advertising campaign is to determine your target market. If only someone had already identified that target market and primed it for your marketing message. Oh, wait – they did!

After more than a year of canceled events, we have lately seen business expos scheduled again. Unfortunately, these great opportunities are often squandered by folks on both sides of the booth. Here’s what we mean:

Nobody wants to be pitched to, sold to, or advertised at. We know what we want and we will go find it for it ourselves, thank you very much. Enter: Content Marketing.

3 minute reading time

In the second half of 2020, you may have noticed that Facebook was promoting the use of hashtags on posts by offering predictive text suggestions. Are you watching to see if it will take and wondering how to do it right for your business?

Are you aware of how modern buying habits are clashing with traditional branding practices? Here’s a tree removal story to explain what we mean. 

Election years are great opportunities to observe marketing in action. You may as well learn how to use these techniques to market your own business.

When all events in spring were cancelled, everyone hoped for the best come summer. Or maybe fall? But as the cancellations keep coming, non-profits need to

“Give Me Your Money” is the action all businesses ultimately call for if they want to stay in business, but...

Probably for all of us, the current protests have prompted introspection and analysis of ourselves as a nation, as a city, and even as a business. Great changes will need to be made, but...