Google’s Current Approach to Interstitials: What You Need to Know Google’s Current Approach to Interstitials: What You Need to Know The Sprocket Team / Tuesday, September 23, 2025 0 559 Article rating: 3.0 We first wrote about interstitial ads when Google first started penalizing websites that use them, way back in 2017. New standards went into effect during 2025, so it’s a good time for a review. Read more
Content Marketing: Organizing a Modern Social Media Strategy Content Marketing: Organizing a Modern Social Media Strategy Kate Gingold / Tuesday, August 26, 2025 0 1570 Article rating: 3.0 Writing web content is important, but your work doesn’t stop when you hit “publish.” For your content to make an impact, it needs to be seen, shared, and engaged with. That’s where a well-organized social media strategy comes in. Read more
How to Correctly – and Safely – Use Music in Your Marketing Videos How to Correctly – and Safely – Use Music in Your Marketing Videos The Sprocket Team / Tuesday, July 29, 2025 0 1566 Article rating: 4.0 When your brand is competing for attention, a fun video, complete with music, is a great marketing strategy. As long as you don’t make these legal and artistic mistakes. Read more
Using Reviews and Testimonials in Your Marketing Plan Using Reviews and Testimonials in Your Marketing Plan Kate Gingold / Tuesday, June 3, 2025 0 1056 Article rating: 3.0 Customer testimonials and reviews are perfect, custom-made marketing tools. So are you encouraging customer reviews and putting them to work for you? Read more
Struggling with Social Media Engagement? Start with the People Around You Struggling with Social Media Engagement? Start with the People Around You The Sprocket Team / Tuesday, May 6, 2025 0 1643 Article rating: 3.0 You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business? Read more
How to Use Photos on Facebook Reels as a Business Marketing Tool How to Use Photos on Facebook Reels as a Business Marketing Tool The Sprocket Team / Tuesday, April 8, 2025 0 2862 Article rating: 3.0 Facebook Reels are usually short video clips, but using photos creatively is an inexpensive option for cash-strapped budgets to produce dynamic content that stands out. Read more
Tips Free Facebook Tools for Facebook Marketing in 2025 Tips Free Facebook Tools for Facebook Marketing in 2025 The Sprocket Team / Tuesday, February 11, 2025 0 2714 Article rating: 4.0 Facebook is still one of the top social media platforms for businesses, but there have been a lot of changes since we wrote about free marketing tools in 2016. Here’s an update: Read more
Tips for Growing Your Email List Through Social Media Tips for Growing Your Email List Through Social Media The Sprocket Team / Tuesday, January 14, 2025 0 1520 Article rating: 4.0 Email marketing is still a top choice in the marketing world. The problem? Getting the email addresses in the first place. Using social media can make the difference. Read more
Find X Analytics, Twitter's Replacement, Hiding Behind a Paywall Find X Analytics, Twitter's Replacement, Hiding Behind a Paywall The Sprocket Team / Tuesday, December 17, 2024 0 2414 Article rating: 3.0 We wrote about Twitter Analytics back in 2016, but so much has changed since then! If you’re wondering how to measure your Twitter/X performance these days, read on: Read more
Beef Up your LinkedIn Profile and Practices for Better Networking Beef Up your LinkedIn Profile and Practices for Better Networking The Sprocket Team / Tuesday, November 19, 2024 0 895 Article rating: 3.0 LinkedIn is a social network that is different from other platforms. Your marketing strategy should be different here, too Read more