Customer testimonials and reviews are perfect, custom-made marketing tools. So are you encouraging customer reviews and putting them to work for you?

You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business?

Facebook Reels are usually short video clips, but using photos creatively is an inexpensive option for cash-strapped budgets to produce dynamic content that stands out.

Facebook is still one of the top social media platforms for businesses, but there have been a lot of changes since we wrote about free marketing tools in 2016. Here’s an update:

Email marketing is still a top choice in the marketing world. The problem? Getting the email addresses in the first place. Using social media can make the difference.

We wrote about Twitter Analytics back in 2016, but so much has changed since then! If you’re wondering how to measure your Twitter/X performance these days, read on:

LinkedIn is a social network that is different from other platforms. Your marketing strategy should be different here, too

Are you marketing on Pinterest? It could be extremely beneficial if your business ticks off the right boxes on the checklist. Read on to learn more:

Since Pinterest is a visual platform, it’s perfect for visual-heavy brands looking to drive traffic, increase brand awareness, and engage with potential customers. Here are five strategies to effectively use Pinterest for marketing your business:

Do you have a LinkedIn personal profile? Most professionals do. Does your business have a profile? Surprisingly, a lot of small businesses don’t, but they should.