A Brief History of the Facebook “Like” Button and its Effect on Marketing A Brief History of the Facebook “Like” Button and its Effect on Marketing Breanne Bannon / Tuesday, August 29, 2023 0 103 Article rating: 4.0 They used to say a “dog year” was equal to seven human years. I suspect it’s the reverse for “social media marketing years” because of the bewildering speed of updates. How much do you recall about Facebook? Read more
SEO, Social Media Marketing, and Content Marketing - Why Your Business Needs All Three SEO, Social Media Marketing, and Content Marketing - Why Your Business Needs All Three Breanne Bannon / Tuesday, August 1, 2023 0 302 Article rating: 4.0 If you’re running a business, you have certainly heard about SEO, social media marketing, and content marketing. But how sure are you about what this means and what you should do? Read more
Forget What You’ve Heard – Email Newsletters Are Still Relevant Forget What You’ve Heard – Email Newsletters Are Still Relevant Breanne Bannon / Tuesday, July 4, 2023 0 214 Article rating: 4.0 Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, it’s time to reconsider. Read more
Update your Web Content Because It's Always New to Someone Update your Web Content Because It's Always New to Someone Breanne Bannon / Tuesday, June 6, 2023 0 263 Article rating: 4.0 Because content creation is important to both your website’s SEO and to your social media marketing, don’t hesitate to mine content you have already published. Read more
Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Head Off Punishment by the FTC by Following Their Social Media Marketing Guidelines Breanne Bannon / Tuesday, May 9, 2023 0 377 Article rating: 3.0 For the last twelve months, the Federal Trade Commission (FTC) has been considering updates to their Endorsement Guide, which I first wrote about in 2015. Here’s what your marketing team needs to know: Read more
A Heads Up on How Influencer Marketing Has Changed Over the Years A Heads Up on How Influencer Marketing Has Changed Over the Years Breanne Bannon / Tuesday, April 11, 2023 0 250 Article rating: 3.0 When I first wrote about influencer marketing on social media, it was new and a real game-changer. But is it still a thing in 2023? Read more
Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Breanne Bannon / Tuesday, March 14, 2023 0 314 Article rating: 3.0 While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review: Read more
What to Keep in Mind When Adding Hashtags to your Facebook Posts What to Keep in Mind When Adding Hashtags to your Facebook Posts Breanne Bannon / Tuesday, February 14, 2023 0 355 Article rating: 3.0 Hashtags have been around since 2007, but how important are they in 2023? Read on to learn whether you should still be using hashtags in your social media marketing. Read more
How Do You Figure Out Which Social Network is Best for Your Business? How Do You Figure Out Which Social Network is Best for Your Business? Breanne Bannon / Tuesday, January 17, 2023 0 326 Article rating: 4.0 When new social media platforms seem to pop up every minute, how do you decide which network deserves the biggest chunk of your resources? Answering these questions helps: Read more
Thumbs Up on the Improved LinkedIn Analytics! Have You Looked Yet? Thumbs Up on the Improved LinkedIn Analytics! Have You Looked Yet? Breanne Bannon / Tuesday, December 20, 2022 0 448 Article rating: 3.0 Way back in 2015, I wrote about how LinkedIn upgraded its reporting, but so much has changed since. In fact, they improved their analytics again earlier this year. Here are the highlights: Read more