Is your business active on social media? Do you also email a newsletter or something similar? Then you should be making the most of both by integrating them together!

Wondering whether LinkedIn’s Sponsored Content is worth it? I’ve been researching sponsored options and I think it is – for certain advertising goals. Here’s why:

When I wrote about Instagram back in 2015, I said “just have fun with it.” But Instagram has changed quite a bit since those early days and you might be wondering if we’re still having fun. Let’s review:

One of the decisions small business owners need to make is whether to create a Facebook Page, start a Facebook Group, or just stick with their current Facebook Profile. Here are highlights of the differences:

If you let it, social media for your business can turn into a total waste of time. Employing more efficient processes promotes better discipline. Here’s how to work smarter.

Truthfully, there are lots of reasons why marketing with email is so successful, but just these two should be enough to win you over. 

Email marketing is STILL not dead. Back in 2015, I said that “email marketing is kind of huge right now” and it’s only become more important since. So what are the current best-practice trends? 

Yes, Black Friday is still seven months away, but you’re not racing with the date, you’re racing with your competition – and don’t you want to win?

Working from home is still work, which still causes stress. Set yourself up for a productive day by planning ahead the day before.

Launching a brand-new website? Revamping an old one? You know there will be costs involved, but are you sure about the relative expense versus its importance to your business?