In today’s always-on digital world, customers expect instant and personalized responses – and that includes in your social media channels. If your business is active online (and it absolutely should be!), you need a clear and consistent customer service strategy for your social platforms.

We first wrote about interstitial ads when Google first started penalizing websites that use them, way back in 2017. New standards went into effect during 2025, so it’s a good time for a review.

Writing web content is important, but your work doesn’t stop when you hit “publish.” For your content to make an impact, it needs to be seen, shared, and engaged with. That’s where a well-organized social media strategy comes in.

When your brand is competing for attention, a fun video, complete with music, is a great marketing strategy. As long as you don’t make these legal and artistic mistakes.

Customer testimonials and reviews are perfect, custom-made marketing tools. So are you encouraging customer reviews and putting them to work for you?

You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business?

Facebook Reels are usually short video clips, but using photos creatively is an inexpensive option for cash-strapped budgets to produce dynamic content that stands out.

Facebook is still one of the top social media platforms for businesses, but there have been a lot of changes since we wrote about free marketing tools in 2016. Here’s an update:

Email marketing is still a top choice in the marketing world. The problem? Getting the email addresses in the first place. Using social media can make the difference.

We wrote about Twitter Analytics back in 2016, but so much has changed since then! If you’re wondering how to measure your Twitter/X performance these days, read on: