Sprocket Websites - Blog / News / Updates

Should You Invest in a Custom-Coded Website? Weighing the Pros and Cons.

Kate Gingold / Tuesday, April 22, 2025 0 67 Article rating: 4.0

While a custom-coded website seems like the ultimate solution, it’s not necessarily the right solution for every business or organization. Understanding what “custom code” really means will reduce unpleasant surprises so you can make the right decision.

More AI to Boost Your Business Success - How about a Chatbot?

Kate Gingold / Monday, April 14, 2025 0 233 Article rating: 4.0

Wondering what exactly an “AI chatbot” is and how one might be used on your business website? Here’s a quick overview:

How more tools and tactics hurt marketing performance

Kate Gingold / Monday, April 14, 2025 0 0 Article rating: No rating

Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet.

The 3 pillars of real thought leadership

Kate Gingold / Monday, April 14, 2025 0 0 Article rating: No rating

Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.

How to get the AI training you need to succeed

Kate Gingold / Monday, April 14, 2025 0 0 Article rating: No rating

Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!

How to Use Photos on Facebook Reels as a Business Marketing Tool

The Sprocket Team / Tuesday, April 8, 2025 0 359 Article rating: 3.0

4 marketing ‘jobs to be done’ being transformed by genAI

Kate Gingold / Monday, March 31, 2025 0 0 Article rating: No rating

GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution.

How to protect your marketing survey against AI bot attacks

Kate Gingold / Monday, March 31, 2025 0 0 Article rating: No rating

AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them.

Not appearing in Google AI Overviews significantly harms webpages: Study

Kate Gingold / Monday, March 31, 2025 0 0 Article rating: No rating

Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.

How AI Is Used to Optimize Your Facebook Ads

Kate Gingold / Monday, March 31, 2025 0 404 Article rating: 4.0

Facebook Ads is yet another platform using Artificial Intelligence to make it easier for businesses to use. Read on to learn what to expect with these marketing tools.

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