GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution.

AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them.

Pages that get featured in Google’s AI Overviews benefit from more traffic, while those excluded lose clicks, a new study finds.

Facebook Ads is yet another platform using Artificial Intelligence to make it easier for businesses to use. Read on to learn what to expect with these marketing tools.

Graphics are attention-grabbing, no doubt about it. But be careful where you grab your images from or you could be in legal trouble! Here are some safe, free resources:

High-volume keywords don’t guarantee success. Learn how Google prioritizes intent and what you can do to optimize for it.

Getting leads is a challenge for all businesses, but with the right strategy, you can see the new customers start rolling in without expending a ton of time or energy. We’ve collected some of our best lead generation ideas broken down by industry to help any type of business thrive.

Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.

If only there were a fast way to mock up a website, modify it, and get it launched. Oh, wait! Thanks to artificial intelligence, there is.

Yes, you have a lot on your plate, but is just going through the motions of your social media tasks helping your business – or hurting it?