Considering a new website — or cleaning up an older one? Before you get to work, check these top ten mistakes people are STILL making on their sites in 2025.

Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.

Cracker Barrel’s attempt to modernize overlooked how the world of marketing has changed.

Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.

We’ve been discussing search engine optimization best practices, which make a great blueprint for building a new website. But what if you aren’t ready to start all over? Here’s a checklist for retrofitting the website you already have:

As you plan for the future, there’s more to leaving a legacy than drafting legal documents. True legacy-building goes beyond estate planning—it’s about the practical steps you can take today to ensure your values, resources, and impact carry forward.

EARN, the Elgin Area Referral Network is a members-only networking group where you can grow your business through networking. 

We first wrote about interstitial ads when Google first started penalizing websites that use them, way back in 2017. New standards went into effect during 2025, so it’s a good time for a review.

CX is more than support—it’s the full customer journey. Learn what customer experience means, why it matters, and how to improve it across every touchpoint.

Lately, a big buzzword (buzzphrase?) has been “Search Intent,” which is crucial to successful online search today. Read on to learn what this is and why your web content should reflect it.