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If your value prop sounds like everyone else’s, you’ve already lost

Kate Gingold 0 0 Article rating: No rating

Many companies that think they have a marketing problem really have a clarity problem. They either:

  • Don’t understand what makes their product matter.
  • Or communicate it in a way that gets ignored.

A value proposition isn’t a tagline or a headline. It’s a powerful reason. It’s your company’s case for why someone should become a customer, and it needs to stand up under pressure.

But here’s the problem: most companies never pressure test it.

Marketing on LinkedIn: What you need to know

Kate Gingold 0 0 Article rating: No rating

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide.

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