Many companies that think they have a marketing problem really have a clarity problem. They either:

• Don’t understand what makes their product matter.
• Or communicate it in a way that gets ignored.

A value proposition isn’t a tagline or a headline. It’s a powerful reason. It’s your company’s case for why someone should become a customer, and it needs to stand up under pressure.

But here’s the problem: most companies never pressure test it.

With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.

When done right, they can drive sales and provide positive experiences that keep customers coming back. But poorly designed chatbots can frustrate customers and drive them away — sometimes for good.

Every small business owner and not-for-profit manager knows their organization needs a website, but few consider all the tasks a website can perform for them. Let’s take a look at some options.

Today’s marketing technology is so amazing that clients can be fuzzy on what’s possible and what it costs. As a reality check, let’s walk through some of the top requests we get.

The public and experts are far apart in their enthusiasm and predictions for AI. But they share similar views in wanting more personal control and worrying regulation will fall short.

You hit send. Then you wait. Opens trickle in. Clicks? Meh. Unsubscribes? More than you’d like. You didn’t cut corners. You proofed, segmented, tested. Why is performance dropping?

It’s not you — it’s your email strategy. 

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide.

A website’s objective is to help customers find the business that provides what they need and then guide them to purchase. So make it easy for them to do that!

You set up your business on every major platform and polished your profiles. Now, where are you going to find engaging content specific to your business?