Micro-Influencers: Why They Still Matter Today Micro-Influencers: Why They Still Matter Today Kate Gingold / Tuesday, November 18, 2025 0 45 Article rating: 3.0 We live in an era where social platforms function as news sources, search engines, and reviews. But with so many brands competing for attention online, authenticity is vital, which is where micro-influencers are important. Read more
Your apps and social channels depend on email more than you think Kate Gingold / Monday, November 10, 2025 0 0 Article rating: No rating Apps churn and social trends fade — but email endures. Learn why scaling customer trust and loyalty still starts in the inbox. Read more
Employees Are Reportedly Skipping Lunch Due to High Prices, and It’s Leading to ‘Hangry’ Workers Kate Gingold / Monday, November 10, 2025 0 0 Article rating: No rating More employees are reporting that they are skipping lunch at least once a week, and it’s making workers extra “hangry.” Read more
Why it’s time to rethink your B2B thought leadership strategy — especially around events Kate Gingold / Monday, November 10, 2025 0 0 Article rating: No rating Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. Read more
Learn from this Real-World Example of Artificial Intelligence Marketing Learn from this Real-World Example of Artificial Intelligence Marketing Kate Gingold / Monday, November 10, 2025 0 128 Article rating: 4.0 The longer data is tracked, the more our industry is learning about how AI impacts digital marketing. Sprocket is seeing similar outcomes within our own client base. Read more
Race to Year-End Better with a Marketing Content Calendar Race to Year-End Better with a Marketing Content Calendar Kate Gingold / Tuesday, November 4, 2025 0 144 Article rating: 3.0 It’s November already, and you know life is only going to get busier. Take some of the pressure off by planning the next few months of marketing with a digital content calendar. Read more
Why your B2B strategy should start with a story that builds trust Kate Gingold / Monday, October 27, 2025 0 0 Article rating: No rating In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. Read more
How to get your organization aligned for the AI age Kate Gingold / Monday, October 27, 2025 0 0 Article rating: No rating At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. Read more
‘Mistakes make you stronger’: PPC lessons from Inderpaul Rai Kate Gingold / Monday, October 27, 2025 0 0 Article rating: No rating Inderpaul Rai reveals how blowing a client’s yearly budget in a week shaped his views on leadership, team dynamics, and PPC automation. Read more
Consider Niche Marketing to Stand Out Online Consider Niche Marketing to Stand Out Online Kate Gingold / Monday, October 27, 2025 0 180 Article rating: 4.0 Competition is intense on the internet, and AI summaries are only making it worse. Better branding is what experts suggest, and one way to do that effectively is to focus on a niche. Read more