After more than a year of canceled events, we have lately seen business expos scheduled again. Unfortunately, these great opportunities are often squandered by folks on both sides of the booth. Here’s what we mean:

All marketing gurus during the past few years have exhorted business and not-for-profit managers to upgrade their old websites to mobile-friendly ones. Many pooh-poohed the need and claimed their customers weren’t mobile users. Were they right all along?

Longtime colleagues and clients know that Sprocket is a DNN shop. But more and more often, people are asking for WordPress websites. So yes, we are now working with WordPress as well. Of course there are pros and cons and you should know what they are before choosing one over the other.

Most of us don’t give a thought to our email until something stops working the way we expect. Then what seemed like such a simple tool suddenly becomes a technological nightmare. But fear not! Here are a few tips that will give you the confidence of an expert:

While everyone wants an insurance company to have a sizable and solid foundation, no one likes to work with a nameless and faceless organization. Brian Berce has been with Farmers Insurance since 1996. He already has a corporate web presence, but he wanted a personal website to help build relationships with people in his community.

His new website provides all the important details clients are looking for regarding their insurance questions while also giving Brian a blog platform to talk about local news and events. And of course he has a personable About page so folks can "meet" him on line.

Sprocket Websites is happy to help Brian introduce himself to new clients. If your business is similar, call us to talk about building a personal website for you.

The first step in having a successful social media marketing campaign is having great content to share with the masses. But, what comes next? Distributing your content! I’ve been using and doing research on some sponsored options and most recently have been looking into LinkedIn’s Sponsored Updates. LinkedIn Sponsored Updates are a paid media option for sharing your messages with the right people. Is it something worth looking into? In my opinion, if you’re considering a business to business paid campaign option, I think it is.