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Content Marketing Generates Three Times More Leads

DIY Sprocket Websites

Breanne Bannon 0 2833 Article rating: 4.5

I saw a post on Twitter recently with some great statistics. This post was generated from a talk given by Andy Lambert from the platform Content Cal at the UK’s three day social media marketing festival: Social Day UK 2018. What were the stats? 200 million people now use ad blockers. Content marketers experience 7.8 times more site traffic. And, while content marketing costs 62% less than outbound marketing, it generates more than three times as many leads. Content marketing is so incredibly important. 


Email Marketing: The Top 3 Reasons People are Unsubscribing

DIY Sprocket Solutions

Breanne Bannon 0 1949 Article rating: 3.8

Email marketing and that opt-in email list are your golden tickets to growing your business. Once people have subscribed, they’ve given you access to engage with them in new and more influential ways. Email marketing can directly translate into an improved customer relationship, an increase in sales and a boost in brand familiarity. This only works in this way if you can keep those subscribers. The opt-out and the unsubscribe buttons are the death to your email marketing campaigns. So, how can you stop this from happening? Identify the top reasons that people are unsubscribing so that you can work to avoid these issues.

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