How Not-For-Profits Can Get Face-Time with Patrons During the Shut-Down How Not-For-Profits Can Get Face-Time with Patrons During the Shut-Down The Sprocket Report Kate Gingold / Monday, July 27, 2020 0 567 Article rating: 5.0 When all events in spring were cancelled, everyone hoped for the best come summer. Or maybe fall? But as the cancellations keep coming, non-profits need to Read more
It’s #GivingTuesday: How Can Your Biz Help? It’s #GivingTuesday: How Can Your Biz Help? The Sprocket Report Kate Gingold / Monday, December 2, 2019 0 594 Article rating: 3.0 Black Friday – a vacation day for many – jumpstarts the holiday shopping orgy. Cyber Monday continues the buying spree once folks are back at their desktop computers. Not-for-profit organizations look to Giving Tuesday with the hope of a share in this spending bender, but your business can give back all year long. Read more
Checklist for Marketing Your Summer Event Checklist for Marketing Your Summer Event The Sprocket Report Kate Gingold / Tuesday, June 25, 2019 0 1145 Article rating: 4.0 This is an update to "Key Web Elements for Event Planners" dated 4/15/2013.When your business or not-for-profit organization holds an event, you want to be sure to get the word out so it will be well-attended. Here’s a checklist you can use to remember the most important digital marketing opportunities. Read more
Website Tips for Organizations Website Tips for Organizations The Sprocket Report Kate Gingold / Monday, January 14, 2019 0 1014 Article rating: 4.0 The IRS recognizes 1.8 million nonprofits. With so much competition, your organization needs a website that really delivers. Take time to audit your site and note problem areas so you can address them as your budget allows. Read more
Google Wants to Help Your Nonprofit Google Wants to Help Your Nonprofit The Sprocket Report Kate Gingold / Monday, September 10, 2018 0 1163 Article rating: 4.0 Have a favorite nonprofit? One way you can serve them is to help them make use of Google for Nonprofits. Check out all the benefits available! Read more
Are News Releases Still Relevant? Are News Releases Still Relevant? The Sprocket Report Kate Gingold / Monday, July 3, 2017 0 2396 Article rating: No rating The short answer is “Yes.” Now read on for a few tips on why you should write them, what to write about and where to send them. Read more
Are Your Customers Mobile Website Users or Not? Are Your Customers Mobile Website Users or Not? The Sprocket Report Kate Gingold / Monday, November 21, 2016 0 3030 Article rating: No rating All marketing gurus during the past few years have exhorted business and not-for-profit managers to upgrade their old websites to mobile-friendly ones. Many pooh-poohed the need and claimed their customers weren’t mobile users. Were they right all along? Read more
Using Social Media for Your Non-Profit Organization Using Social Media for Your Non-Profit Organization The Sprocket Report Kate Gingold / Monday, July 18, 2016 0 2256 Article rating: No rating Everyone knows social media can be powerful. No one really has the time to update their platforms. And it’s anyone’s guess how to do social media successfully. If that sums up the situation at your organization, then read on for a quick master class. Read more
Tips for Better Facebook Posts Tips for Better Facebook Posts The Sprocket Report Kate Gingold / Monday, February 1, 2016 2 2958 Article rating: No rating Post more professionally for greater engagement by following this step-by-step tutorial. Already a Facebook marketing whiz? Feel free to share your favorite tips in the comments section! Read more
You’re Doing Links in News Releases Wrong You’re Doing Links in News Releases Wrong The Sprocket Report Kate Gingold / Monday, January 18, 2016 0 2812 Article rating: No rating Planning a not-for-profit event? Do you have a speaking engagement coming up? What about that store-wide sale you’re holding? To pull off any of these successfully, your audience needs to get the news. So stop making it so difficult for them! Read more