AI Is Changing How Email Marketing Works – And Not in a Good Way AI Is Changing How Email Marketing Works – And Not in a Good Way Kate Gingold / Monday, March 2, 2026 0 146 Article rating: 4.0 If your business relies on email marketing, or if you’re planning to launch an email campaign soon, be aware that Artificial Intelligence is rewriting the rules, and even the experts aren’t sure yet how to play the game. Read more
Tips for Growing Your Email List Through Social Media Tips for Growing Your Email List Through Social Media The Sprocket Team / Tuesday, January 14, 2025 0 1940 Article rating: 4.0 Email marketing is still a top choice in the marketing world. The problem? Getting the email addresses in the first place. Using social media can make the difference. Read more
What You Should Know about Workaday Email Before Problems Happen What You Should Know about Workaday Email Before Problems Happen Kate Gingold / Tuesday, May 21, 2024 0 1923 Article rating: 4.0 Most folks take email for granted – until it suddenly stops working as expected. Here’s what to know about this everyday tool before it becomes a technological nightmare. Read more
Current Trends for Your Best Email Marketing Successes Current Trends for Your Best Email Marketing Successes The Sprocket Team / Tuesday, May 10, 2022 0 2634 Article rating: 3.0 Email marketing is STILL not dead. Back in 2015, I said that “email marketing is kind of huge right now” and it’s only become more important since. So what are the current best-practice trends? Read more
3.5 Tips to Write Eye-Catching Subject Lines That Really Get Noticed in Gmail 3.5 Tips to Write Eye-Catching Subject Lines That Really Get Noticed in Gmail The Sprocket Report Kate Gingold / Monday, October 21, 2019 0 3210 Article rating: 4.0 So are you more inclined to click through this to this article than usual? Attractive subject lines can be, well, subjective, but there are some statistically-based recommendations you can use. Read more
Email Newsletters - 3 Reasons They're Still Worth Your Time Email Newsletters - 3 Reasons They're Still Worth Your Time The Sprocket Report Kate Gingold / Monday, September 23, 2019 0 3084 Article rating: 4.5 Did you delete a bazillion emails this morning? Yeah, us, too. And yet we still believe that writing and sending an email newsletter is worth the effort. Here are three reasons why: Read more
Kondo-ing Your Digital Assets Kondo-ing Your Digital Assets The Sprocket Report Kate Gingold / Monday, March 11, 2019 0 2962 Article rating: 4.0 Everyone is busy “tidying up” their homes these days, but your business could also experience some of that life-changing magic by getting your online home in order. Read more
Choosing and Using Your Business Email Service Choosing and Using Your Business Email Service Kate Gingold / Monday, March 12, 2018 0 3439 Article rating: 5.0 Recently a friend deleted a decade’s worth of email history by accident. And that was just one of several email emergencies we’ve heard about in the last couple weeks. Before disaster strikes at your business, let’s make sure you understand the email service you currently use. Read more
3 Great Tech Tools – No Monkey Business 3 Great Tech Tools – No Monkey Business The Sprocket Report Kate Gingold / Monday, March 28, 2016 0 4740 Article rating: No rating 2016 is the Year of the Monkey in the Chinese Zodiac, so it seems like a good time to do a review of three online tools with monkey names that are great assets to the managers of small businesses and organizations: SurveyMonkey, PicMonkey and MailChimp. Read more
What You Don’t Know about Your Business Email What You Don’t Know about Your Business Email The Sprocket Report Kate Gingold / Monday, October 12, 2015 0 4768 Article rating: No rating Most of us don’t give a thought to our email until something stops working the way we expect. Then what seemed like such a simple tool suddenly becomes a technological nightmare. But fear not! Here are a few tips that will give you the confidence of an expert: Read more