Most folks take email for granted – until it suddenly stops working as expected. Here’s what to know about this everyday tool before it becomes a technological nightmare.

Email marketing is STILL not dead. Back in 2015, I said that “email marketing is kind of huge right now” and it’s only become more important since. So what are the current best-practice trends? 

Recently a friend deleted a decade’s worth of email history by accident. And that was just one of several email emergencies we’ve heard about in the last couple weeks. Before disaster strikes at your business, let’s make sure you understand the email service you currently use.

Most of us don’t give a thought to our email until something stops working the way we expect. Then what seemed like such a simple tool suddenly becomes a technological nightmare. But fear not! Here are a few tips that will give you the confidence of an expert:

I know what you’re thinking. Great. Another business tip, trick, or tool that I “should be” doing already. As much as it may seem like there can’t possibly be another brick you should be adding to your pack, there is. Newsletters have been around for forever and there’s a reason for that. They work. If you don’t have a newsletter for your company, I think it’s time to reconsider.

Occasionally I’ll come in contact with someone out in the cyber world who absolutely shocks me.  OK, ‘occasionally’ is putting it lightly.  If I send an email asking about the details to a professional event, and CutieGirl152 writes me back, you can probably guess I won’t be coming.  If your email address hasn’t changed since 1992, we need to talk.  What the heck is your email address saying about you, your company, or your organization?  If “GaGa4Poodles” is what you’re going for … well, I don’t know exactly how to respond to that.