Stack the Deck in Your Favor With GA4 Summary Cards to Analyze Your Website Stack the Deck in Your Favor With GA4 Summary Cards to Analyze Your Website Kate Gingold / Monday, March 18, 2024 0 9 Article rating: 3.0 Knowing your way around the latest incarnation of Google Analytics will take practice because it’s so different from the last version. Today, let’s look further at Summary Cards. Read more
Wondering Which Social Media Platform Has the Best Engagement Rate? Wondering Which Social Media Platform Has the Best Engagement Rate? Breanne Bannon / Tuesday, February 13, 2024 0 166 Article rating: 3.0 You probably already know the answer to this, but let’s also talk about the audience your business wants to engage with before you jump on a social media platform. Read more
Getting Your Facebook Ads in Front of the Right Audience Getting Your Facebook Ads in Front of the Right Audience Fifteenth in a series Kate Gingold / Monday, July 24, 2023 0 351 Article rating: 3.0 We have been talking a lot about how to create a Facebook (or Meta) ad and how to track that ad’s effectiveness, but let’s take a step back and think about your ad’s audience. Read more
Getting Our Hands Dirty to Grow Lead Generating Ads Getting Our Hands Dirty to Grow Lead Generating Ads Seventh in a series Kate Gingold / Monday, April 3, 2023 0 502 Article rating: 4.0 A great lead generating offer is useless if no one ever sees it. That’s why the next step in our digital marketing experiment is ad creation. Read more
Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Pursuing Quality, Not Quantity, Is the Best Use of Your Marketing Dollars Breanne Bannon / Tuesday, March 14, 2023 0 521 Article rating: 3.0 While there is power in numbers, you might be wasting valuable marketing dollars trying to reach people who don’t care what you’re selling. Let’s review: Read more
Support your Website Optimization with On-The-Nose Social Media Support your Website Optimization with On-The-Nose Social Media Nineteenth in a series Kate Gingold / Monday, September 19, 2022 0 655 Article rating: 4.0 Prove to search engines that your website it the best result by building a strong and relevant social media presence that underscores your site’s importance. Here’s how: Read more
Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Google Analytics Is Great – If You Actually Look at the Numbers Once in a While Kate Gingold / Tuesday, September 13, 2022 0 2951 Article rating: 3.0 How can you know you’re improving if you don’t know where you started? And yet many business owners never look at the analytics on their websites. Here’s what they’re missing: Read more
What's Worse Than Failure to Launch? Holding Your Business Back in Fear of Failure! What's Worse Than Failure to Launch? Holding Your Business Back in Fear of Failure! Kate Gingold / Tuesday, July 19, 2022 0 774 Article rating: 3.0 When young adults are too comfortable in the family home to strike out on their own we call it “failure to launch.” Businesses, too, get stuck where they feel safe and stop progressing. Read more
How to Prepare Your Website to Ensure It Can Handle More Traffic How to Prepare Your Website to Ensure It Can Handle More Traffic First in a Series Kate Gingold / Monday, January 10, 2022 0 1167 Article rating: 4.0 As we said last month: Who DOESN'T want more traffic to their website? Here is a six-step strategy you can follow to successfully increase traffic and win more sales. Read more
Balance Marketing Between Novel and Familiar to Win Trust Balance Marketing Between Novel and Familiar to Win Trust The Sprocket Report Kate Gingold / Monday, September 21, 2020 0 994 Article rating: 4.0 Election years are great opportunities to observe marketing in action. You may as well learn how to use these techniques to market your own business. Read more