Support your Website Optimization with On-The-Nose Social Media
× Search

Sprocket Websites - Blog / News / Updates

Support your Website Optimization with On-The-Nose Social Media
Kate Gingold
/ Categories: The Sprocket Report

If you find this helpful, pay it forward! More after the article...

Support your Website Optimization with On-The-Nose Social Media

Nineteenth in a series

Prove to search engines that your website it the best result by building a strong and relevant social media presence that underscores your site’s importance. Here’s how:

Choose your platforms
Every link from your social media account back to your website is another point in your favor, SEO-wise, so maintaining a presence on multiple social platforms means more points. It also means you are getting your brand in front of multiple different audiences. While there is some overlap, the demographics are different in each platform. Thoughtfully consider the target audience for your business so you can put all of your efforts into the social media accounts that will give you the best results. 

Tailor your content to your audience
Of course you want to create content that will appeal to your target audience, but you also need to share that content in the form best suited to each social media platform you are using. For instance, you’ll want to share only photos and short-form video on Instagram. Pinterest is all about Do-It-Yourself projects. And TikTok, most popular among a younger audience, features mini story arcs with clever messages. While you will be sharing the same overall marketing message, it will be packaged differently for each platform.

Experiment with creativity
In a real-life social situation, you would drift away from someone who keeps telling the same story, no matter how interesting it was the first time. The same goes for online social. You need to mix it up to keep your audience engaged. Try a little education, a little humor, a little cross-posting from complementary sources to keep people coming back. Familiarity grows trust and when people trust you, they are more likely to be receptive to your business’s Call To Action. 

We’re a jaded society, always on the lookout for something new and exciting. Take time to think about how to present your business in a unique way. Some products and services are naturals for attention-grabbing visuals, but even “boring” industries can benefit. Think about how powerful it will be when you come up with a creative social media strategy when all of your competitors are stuck doing the same old “boring” marketing! 

Inherently visual industries can up their game, too. As an example, beautiful cakes make eye-catching photos, but a time-lapse video creating a beautiful cake will stand out from all the static photos. 

Successful social media does take some skill, a little talent, and a good bit of work. It also takes time to build a following, but the SEO rewards can be huge. Keep in mind that it’s equally hard for your competitors, which can work to your advantage. 

The best approach to social media marketing is jumping in with both feet. Experiment to find your voice and style, something that resonates with your audience and favorably represents your business. If your first attempt falls flat, then try again. Your goal is to gather an audience to bring back to your website and you do that by standing out from everyone else. 

The first way to stand out is to just do it, but you don’t have to do it alone. The Sprocket team is standing by to assist you in setting up your profiles, monitoring your traffic, and helping you create unique content. Get in touch today to see how we can work together.

Read the next post in this series.

Photo by Peter Griffin

Did you enjoy this article? Was it helpful? Insightful?
Then please share it! Post it on your favorite Social Media platform(s) so your followers see it.
It's easy. Just click on any of the social icons below and we'll do the heavy lifting for you.
Oh yeah, leave a comment below. We'd love to hear from you. Thanks for visiting!

771 Rate this article:
Kate Gingold

Kate GingoldKate Gingold

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Other posts by Kate Gingold
Contact author Full biography

Full biography

I have been writing a blog with web marketing tips and techniques every other week since 2003. In addition to blogging and client content writing, I write books and a blog on local history.

Previous Article Google Analytics Is Great – If You Actually Look at the Numbers Once in a While
Next Article Unite Social and Email to Give Your Marketing a Leg Up

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Contact author


Stay In-The-Know...

Via QR Code

... With Every-Other-Week Tips!

Every other Tuesday, you'll receive the Sprocket Report completely free! Learn the latest business tip or news about what's currently happening in internet marketing. You get:

  • A web marketing tip from Kate
  • Another one from Breanne, and
  • Bonus! Tips curated from around the web

That's three valuable posts that you can read, plus a quick look at upcoming events and what's being discussed on Twitter. 

You'll want to get this info for yourself, in your own inbox. It's easy!

Type your email in the box above. OR scroll to the bottom of any page on this site. We have our subscription box there, too!

We NEVER give out your email address to anybody else and we don't flood you with ads. It's just good, free information. 

About Us

We turn surfers into visitors and visitors into customers.

We'll make you a beautiful, interactive website. Then we'll help drive traffic to it.

Read Archived Articles




Get The Sprocket Report


Terms Of UsePrivacy StatementCopyright © 2024 by Sprocket Websites, Inc.
Back To Top