Support your Website Optimization with On-The-Nose Social Media
Nineteenth in a series
Prove to search engines that your website it the best result by building a strong and relevant social media presence that underscores your site’s importance. Here’s how:
Choose your platforms
Every link from your social media account back to your website is another point in your favor, SEO-wise, so maintaining a presence on multiple social platforms means more points. It also means you are getting your brand in front of multiple different audiences. While there is some overlap, the demographics are different in each platform. Thoughtfully consider the target audience for your business so you can put all of your efforts into the social media accounts that will give you the best results.
Tailor your content to your audience
Of course you want to create content that will appeal to your target audience, but you also need to share that content in the form best suited to each social media platform you are using. For instance, you’ll want to share only photos and short-form video on Instagram. Pinterest is all about Do-It-Yourself projects. And TikTok, most popular among a younger audience, features mini story arcs with clever messages. While you will be sharing the same overall marketing message, it will be packaged differently for each platform.
Experiment with creativity
In a real-life social situation, you would drift away from someone who keeps telling the same story, no matter how interesting it was the first time. The same goes for online social. You need to mix it up to keep your audience engaged. Try a little education, a little humor, a little cross-posting from complementary sources to keep people coming back. Familiarity grows trust and when people trust you, they are more likely to be receptive to your business’s Call To Action.
We’re a jaded society, always on the lookout for something new and exciting. Take time to think about how to present your business in a unique way. Some products and services are naturals for attention-grabbing visuals, but even “boring” industries can benefit. Think about how powerful it will be when you come up with a creative social media strategy when all of your competitors are stuck doing the same old “boring” marketing!
Inherently visual industries can up their game, too. As an example, beautiful cakes make eye-catching photos, but a time-lapse video creating a beautiful cake will stand out from all the static photos.
Successful social media does take some skill, a little talent, and a good bit of work. It also takes time to build a following, but the SEO rewards can be huge. Keep in mind that it’s equally hard for your competitors, which can work to your advantage.
The best approach to social media marketing is jumping in with both feet. Experiment to find your voice and style, something that resonates with your audience and favorably represents your business. If your first attempt falls flat, then try again. Your goal is to gather an audience to bring back to your website and you do that by standing out from everyone else.
The first way to stand out is to just do it, but you don’t have to do it alone. The Sprocket team is standing by to assist you in setting up your profiles, monitoring your traffic, and helping you create unique content. Get in touch today to see how we can work together.
Read the next post in this series.
Photo by Peter Griffin