While you read all the chatter on social media marketing, you might be wondering if it's all just hype. Regardless of the various “expert” opinions, what’s most important is how YOUR bottom line is doing.

Last time we talked about how to use the Local Search Grid tool to find out your local competitors for the same Primary Category keyword so you can compare their online presence with yours. But there is more you can learn from this tool.

To help small businesses prepare their taxes, we asked finance professionals and small business owners this question for their best insights. From researching American Institute of Certified Public Accountants (AICPA) listings to taking a free course from the Small Business Administration (SBA), there are several small business resources to help you prepare and conquer tax season.

Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities.

Are consumers cooling to social media or are they willing to engage? Here’s where marketers will commit their efforts in the year ahead.

Since GA4 measures how engaged your website visitors are in a more glass-half-full way than the old UA did, start by familiarizing yourself with the terms and philosophies.

Everyone and their mother have mobile phones in their pockets, but judging by the number of bad mobile websites, it's hard to believe. Is yours one of the annoying ones?

I've seen thousands of well-intentioned entrepreneurs set themselves up for failure by following common myths and bad advice. They hear success stories from companies like Uber and try to model their business the same way. But what worked for a mega-funded startup won't work for a small business.

The B2B sales cycle is lengthy and complex. Depending on deal size, closing a lead can drag on for weeks and even months. As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. Regular follow-ups, reminders and negotiations offer little to no satisfaction for both parties. Sales isn’t easy. Read on to discover the six tried-and-true strategies that you can use to shorten your sales cycle.

Hashtags help people connect. They build communities, generate buzz for trending products and create new social media events known as hashtag holidays. By using the right ones, you can forge relationships with your ideal customers and reach your goals on social. But with so many options, it can be difficult to determine which ones are relevant for your brand and will resonate with your audience.